Au Small Finance Bank Limited · NSE:AUBANK
Au Small Finance Bank — Investor Presentation (December 2025)
16 slides from Au Small Finance Bank's investor presentation, December 2025
Slide 1: Brand Guidelines
Scale with Salers ie BANK FINANCE Yearsef Brand Guidelines Dec 2025
Slide 2: Logo Usage
Logo Usage Years of BADLAAV cale with HUMSE HAI ustainability
Slide 3: Old Logo (To be avoided)
Old Logo (To be avoided) Old logo with SCB line and w/o white border is discontinued
Slide 4: Old Badlaav Humse Hai Unit (To be avoided)
Old Badlaav Humse Hai Unit (To be avoided) Any and all iterations of the BHH logo are discontinued as of Sept ‘25
Slide 5: Current Logo (To be used everywhere)
Current Logo (To be used everywhere) Original Logo with thin white border
Slide 6: Logo Dos & Don'ts
Logo Dos & Don'ts Logo should always be used on a non- Symbol and type of AU logo should not have cluttered background different colour backgrounds Always use the exact shade of the brand Colours of the identity cannot be reversed i.e., colours orange cannot be made purple or white and vice versa T
Slide 7: Wrong Logo Usage – Always Avoid
Wrong Logo Usage – Always Avoid
Slide 8: Correct Vs. Incorrect Logo Usage
Correct Vs. Incorrect Logo Usage
Slide 9: Logo Construction
Logo Construction Please do not violate the construction of the identity. Kindly maintain the spacing and sizes as mentioned. The alphabet 'M' should be used for spacing reference. In the logo layout, the space of triple 'M' on the right & left and double horizontal 'M' on the upper & lower sides. T
Slide 10: Logo Font
Logo Font (In case the tagline is used in exceptional cases) Logo unit should only be in English and cannot be translated to regional languages. Exception exists only for usage as Branch signage.
Slide 11: AU Sun Usage Guidelines
AU Sun Usage Guidelines 1. Unit to be used only on disturbance free backgrounds, preferable with high contrast, without need for borders 2. Unit cannot be modified. Don't recolour any elements of the AU Sun or add borders. 3. Don't skew, distort or rotate the AU Sun 4. Don't use the AU Sun as a wind
Slide 12: Font & Colours
Font & Colours Years of BADLAAV cale with HUMSE HAI ustainability
Slide 13: Text & Font
Text & Font Our official font is In case any other font is used, it has to mandatorily be a rounded font or the rounded version of the font. Sharp fonts are not allowed under any circumstances. To bring uniformity to regional fonts, ONLY the following Baloo 2 family of fonts are to be used – Hindi/M
Slide 14: AU Colour Grid
AU Colour Grid White should be used as Primary Colour 1, so that it helps enhance the brightness of purple without overpowering the design, which purple background tends to do.
Slide 15: Flat shades
Flat shades Feed background gradient shades
Slide 16: Thank You
Scale with Sse THANK YOU BANK FINANCE Yearsof
AU Small Finance Bank — Investor Presentation (December 2025) on 6ix