Slide 1: Q4 Report 2024 Elon AB
2025-02-21 Q4 REPORT | 2024 Elon AB Fredrik Johansson CEO Peter Brodén CFO
Slide 2: Financial strength and foundation for future growth
Q4 REPORT | 2024 Financial strength and foundation for future growth Financials • High activity level and product mix impacts gross margin • with stronger in-store gross margin • Reduced operating expenses Achievements • Consolidation of retail • Improved market share within CE categories • New part
Slide 3: Net sales
Q4 REPORT | 2024 Net sales TURNOVER 1 416 -20 MSEK vs Q4-23 MSEK Elvita – Alta
Slide 4: Strong B2C growth reduced by slow B2B and low L&S
Q4 REPORT | 2024 Strong B2C growth reduced by slow B2B and low L&S GROWTH -1,4% vs Q4-23 Elvita – Over-ear headphones
Slide 5: Macro environment increase share of B2C
Q4 REPORT | 2024 Macro environment increase share of B2C Reduction in L&S related to divestment BY BUSINESS AREA L&S 2% B2B 17% B2C 81% Share of Net Sales Q4-24 Elvita – Toaster
Slide 6: Strong Nordic portfolio
Q4 REPORT | 2024 Strong Nordic portfolio 20% from Iceland, Finland, Norway and Denmark BY COUNTRY 2% 4% 9% 80% 5% Share of Net Sales Q4-24
Slide 7: Lower Gross Margin
Q4 REPORT | 2024 Lower Gross Margin from higher share of CE and campaigns GROSS MARGIN 14,3% -2,8%pts vs Q4-23 currency adjusted -1,6% pts Nordanro kitchen
Slide 8: Less cost doing more
Q4 REPORT | 2024 Less cost doing more Synergies, efficiencies and cost control TOTAL COST REDUCTION -88 MSEK R12m vs pre merge separate entites (fixed cost and marketing savings) Elvita – Alta
Slide 9: Negative product mix partly mitigated by better cost structure
Q4 REPORT | 2024 Negative product mix partly mitigated by better cost structure OPERATING PROFIT OPERATING CASHFLOW 23 MSEK 142 MSEK -40 MSEK vs Q4-23 -54 MSEK vs Q4-23 where supplier mix is main driver Elvita - vattenkokare
Slide 10: Seasonal trend
Q4 REPORT | 2024 Seasonal trend Sow in spring and harvest in autumn OPERATING PROFIT - QUARTERLY 80 60 63 40 37 34 29 20 23 21 MSEK 19 18 17 15 14 13 11 5 3 0 -15 -23 -24 - 20 -41 - 40 -49 - 60 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2020 2021 2022 2023 2024 Purchase of Market Ad
Slide 11: Building scale
Q4 REPORT | 2024 Building scale B2C trend positive, B2B picking up and L&S under restructuring SALES AND OPERATING MARGIN 5 200 8,0% 545000 100 900 44 800 700 4 888 4 500 4 600 4 719 4 728 7,0% 44 400 300 44 200 100 6,0% 43 000 900 33 800 700 333 400 600 500 3 657 5,0% 333 200 300 100 3 342 32 000 9
Slide 12: Profit trend
Q4 REPORT | 2024 Profit trend Pricing and cost reductions prepared for volume growth OPERATING PROFIT - LTM 80 4,0% 60 2,0% 2,0% 1,8% 1,4% 1,1% 1,0% 1,0% 1,0% 0,9% 0,0% 0,8% 0,5% 0,3% 0,3% 0,2% 40 0,1% -0,3% -0,4% -0,5% -2,0% MSEK 20 -4,0% 10 50 49 43 47 34 74 48 66 10 14 32 13 5 0 -13 -24 -20 -6,0%
Slide 13: WC seasonal trend
Q4 REPORT | 2024 WC seasonal trend Supplier mix in Q4 impacts payables and stock levels WORKING CAPITAL - QUARTERLY 600 10,1% 8,9% 8,8% 8,4% 8,6% 6,5% 10,0% 500 7,8% 514 7,1% 6,4% 6,5% 400 424 4,3% 5,0% 408 402 3,7% 3,2% 3,5% 3,0% 358 346 300 332 323 306 301 -0,4% 0,0% 200 209 100 132 130 117 104 -5
Slide 14: Operating cash flow
Q4 REPORT | 2024 Operating cash flow Positive operating cash flow impacted by seasonality effects OPERATING CASH FLOW 300 232 200 166 173 212 135 133 131 196 155 111 80 142 100 70 72 70 57 25 93 65 3 55 3 2 43 33 37 MSEK 0 -60 -77 - 100 -120 -174 -174 - 200 -231 - 300 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q
Slide 15: Summary
Q4 REPORT 2024 Summary • Stable market footprint • Proven scalabillity • Improved cost structure and positive cash flow
Slide 16: @LONGROUP
@LONGROUP