Elon Ab · OMXSTO:ELON

Elon Ab — Q1 2025 Earnings Presentation

15 slides from Elon Ab's earnings presentation, May 5, 2025

  1. Slide 1: Q1 Report 2025 Elon AB

    2025-05-05 Q1 REPORT | 2025 Elon AB Fredrik Johansson CEO Peter Brodén CFO

  2. Slide 2: Financial strength and foundation for future growth

    Q1 REPORT | 2025 Financial strength and foundation for future growth Financials • Improved activity within B2C • Strong and improved Gross Profit • Increased operating expenses through aquisitions Achievements • Consolidation of retail • Improved market share within CE categories • New partnership e

  3. Slide 3: Net sales

    Q1 REPORT | 2025 Net sales TURNOVER 1 133 +37 MSEK vs Q1-25 MSEK Elvita – Alta

  4. Slide 4: Strong B2C growth reduced by downsizing in Solutions

    Q1 REPORT | 2025 Strong B2C growth reduced by downsizing in Solutions GROWTH +3,3% vs Q1-24 Elvita – Over-ear headphones

  5. Slide 5: Macro environment increase share of B2C

    Q1 REPORT | 2025 Macro environment increase share of B2C BY BUSINESS AREA L&S 2% B2B 21% B2C 77% Share of Net Sales Q1-25 Elvita – Toaster

  6. Slide 6: Strong Nordic portfolio

    Q1 REPORT | 2025 Strong Nordic portfolio 20% from Iceland, Finland, Norway and Denmark BY COUNTRY 2% 3% 11% 79% 6% Share of Net Sales Q1-25

  7. Slide 7: Strong Gross Margin

    Q1 REPORT | 2025 Strong Gross Margin from improved product and channel mix GROSS MARGIN 17,6% +5,0%pts vs Q1-24 currency adjusted +1,8% pts Nordanro kitchen

  8. Slide 8: Improved profit and cash flow

    Q1 REPORT | 2025 Improved profit and cash flow OPERATING PROFIT OPERATING CASHFLOW -13 MSEK -134 MSEK +27 MSEK vs Q1-24 +97 MSEK vs Q1-24 Elvita - vattenkokare

  9. Slide 9: Seasonal trend

    Q1 REPORT | 2025 Seasonal trend Sow in spring and harvest in autumn OPERATING PROFIT - QUARTERLY 80 60 63 40 37 34 29 20 23 21 MSEK 19 18 17 15 14 13 11 5 3 0 -13 -15 -23 -24 - 20 -41 - 40 -49 - 60 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2020 2021 2022 2023 2024 2025

  10. Slide 10: Building scale

    Q1 REPORT | 2025 Building scale B2C trend positive, B2B picking up and Solutions under restructuring SALES AND OPERATING MARGIN 5 200 8,0% 545000 100 900 44 800 700 4 888 4 500 4 600 4 719 4 728 4 765 7,0% 4 4 400 300 44 200 100 6,0% 43 000 900 33 800 700 3 500 600 333 400 300 3 657 5,0% 33 200100 3

  11. Slide 11: Profit trend

    Q1 REPORT | 2025 Profit trend Pricing and cost reductions prepared for volume growth OPERATING PROFIT - LTM 80 4,0% 60 2,0% 2,0% 1,8% 1,4% 1,1% 1,0% 1,0% 1,0% 0,9% 0,8% 0,8% 0,0% 0,5% 0,3% 0,3% 0,2% 0,1% 40 -0,3% -0,4% -0,5% -2,0% MSEK 20 -4,0% 50 49 48 47 74 43 34 66 37 10 14 10 32 13 5 0 -13 -20 -

  12. Slide 12: WC seasonal trend

    Q1 REPORT | 2025 WC seasonal trend Increased through own stores and supplier mix WORKING CAPITAL - QUARTERLY 600 10,1% 9,6% 8,9% 8,8%8,4%8,6% 10,0% 500 7,8% 514 7,1% 6,4% 6,5% 6,5% 459 400 424 4,3% 408 5,0% 402 3,7%3,2% 3,5% 3,0% 358 346 332 300 323 306 301 -0,4% 0,0% 200 209 132 130 100 117 104 -5,

  13. Slide 13: Operating cash flow

    Q1 REPORT | 2025 Operating cash flow Improved from Q1-24 with 100 MSEK OPERATING CASH FLOW 300 232 200 166 173 212 135 133 131 196 155 111 80 142 100 100 70 72 70 57 25 93 65 3 55 37 3 MSEK 2 43 33 0 -60 -77 - 100 -120 -134 -174 -174 - 200 -231 - 300 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q

  14. Slide 14: Summary

    Q1 REPORT 2025 Summary • Stable market footprint • Proven scalabillity • Improved cost structure and improved cash flow

  15. Slide 15: @LONGROUP

    @LONGROUP

Elon — Q1 2025 Earnings Presentation on 6ix