Comscore, Inc. · NASDAQ:SCOR
Comscore — Corporate Update (February 2017)
13 slides from Comscore's corporate update, Feb 24, 2017
Slide 1: Investor Update, February 24, 2017
Exhibit 99.1 Investor February © comScore, Update 24, 2017 Inc. Proprietary. 1
Slide 2: Cautionary Statement
Cautionary During customers, products, benefits performance these from on previously time © comScore, our with those forward-looking historical this ofincluding the filed certain set markets Statement presentation, including Inc. Securities forth Annual financial Proprietary. strategic and regarding
Slide 3: Cautionary Statement
Cautionary Investors “cash measure certain process. assumptions forward-looking are © comScore, unable flow ofWhile isare used the to not from Statement discussed cautioned predict Inc. periods by intended the recurring statements due other Proprietary. information with to covered companies. herein
Slide 4: comScore's mission is to measure what matters
comScore’s mission is to measure what matters to make audiences, consumer behavior and advertising more valuable for our clients – across all platforms.
Slide 5: How to think about comScore's business
How Digital Media © CROSS-PLATFORM comScore, toMetrix Audience think Inc. about Local TV Proprietary. comScore’s TV & Movies Activation 5 Advertising business Video Metrix National TV vCE Mobile Metrix Extended TV Lift Plan Metrix XMedia Movies
Slide 6: Timeline of Events
Timeline Late October would © comScore, February not 13, ofmeet Events 2016 Inc. 2016 February Nasdaq Proprietary. Investigation 23rd Panel6deadline hearing: of accounting February Nasdaqissues imposed 6, 2017 begins Public February announcement 23rd 2017 compliance that comScore deadline wouldshort
Slide 7: Summary Selected Cash Flow Information
2016 2Summary ($ 2015 ……. Selected adjustment Cash Payments Capital Investigation, Integration Total 6. Net Ending *7. as © Amounts Included Includes Integration comScore, Millions) a Increase/(Decrease) result Summary 1st from used Selected Cash expenditures5 Cash Investing, Half Estimated for of f
Slide 8: How to think about comScore's business
How Digital Media © CROSS-PLATFORM comScore, toMetrix Audience think Inc. about Local TV Proprietary. comScore’s TV & Movies Activation 8 Advertising business Video Metrix National TV vCE Mobile Metrix Extended TV Lift Plan Metrix XMedia Movies
Slide 9: Progress
Progress •Larger ©+39% +59% comScore, mobile reportable in USInc. panel Mobile Proprietary. mobile Improved Top added950 YouTube tochannels desktop Simplifying ••Ad Single viewability, SDK mobile nowvalid app supports improving vs. sites apps (July’16-Jan’17) reporting (July’16-Jan’17) reporting • +
Slide 10: Massive Scale
Massive To 260M Desktop screens 1M Digital TV All measure numbers panelists 70,000 190M panelists phones Mobile scale 125,000 who are 15M movie &U.S. OTT Global consumes tablets 52M theater only, TV114M devices VOD except screens what, 40,000 Movie screens when, where Theater where noted. screens –©
Slide 11: comScore ExtendedTV
comScore ExtendedTV™ TV-Centric Unduplicated programs platforms. Linear Xmedia™ Total Reporting Total/Exclusive reporting media YouTube Episode © comScore, View types TV Facebook /of viewing Cross based Episode Digital of View audiences &Inc. Reach Cross-Platform platforms. Minutes on Platform of Pr
Slide 12: vCE: Sophisticated traffic validation
vCE: Sophisticated traffic •SIVT ©Audience Viewability Mobile, Sophisticated Single Powerful Impression-level comScore, Holistic accounted fortag desktop, both API and = metrics Inc. Invalid easy Digital vCE fraud validation comScore for Proprietary. reporting web, implementation and 86% prevention
Slide 13: Action Steps to Restore Growth
654321Action ©Building Enhancing Re-igniting Growing Continuing Focus comScore, Steps on new, our winning products to the Inc. growth vCE, Restore powerful strong Proprietary. mind Activation inthat our Growth growth and share leverage core flexible 13in and digital our these Lift business movie sta