Slide 1: Investor Update
Investor Update Matt McLaughlin Chief Executive Officer June 10, 2026 1
Slide 2: Cautionary Note Regarding Forward-Looking Statements
Cautionary Note Regarding Forward-Looking Statements This presentation contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, forecasts, plans and opinions regarding 2026 focus areas; future financial performance
Slide 3: 2026 Progress
Fy COMSCORE 2026 Progress
Slide 4: Comprehensive Data Foundation
Comprehensive Data Foundation Comscore Proprietary Intelligence 232M+ 244M+ 198M+ 68M+ 1.5M 4
Slide 5: Progress: Simplified Capital Structure
Progress: Simplified Capital Structure Recapitalization of Preferred Divestiture of May /June Shareholders Movies Business Leadership Transition Paid off ~$40M in Eliminated $18M in Enhanced focus debt obligations, annual dividends on execution freeing up approx. $7M in cash flow Financial & Data Fo
Slide 6: Mission & Plan
Fy COMSCORE Mission & Plan
Slide 7: Setting the Standard for Channel-Level Precision & Cross-Channel Intelligence
OUR MISSION: Setting the Standard for Channel-Level Precision & Cross-Channel Intelligence Delivering Value Across The Modern Media Ecosystem 7
Slide 8: Omnichannel Differentiation
Omnichannel Differentiation Forecasted US Advertising Spend 2028*: $300B $240B 10%CAGR Evolving distribution of ad $’s requires: (2026-2028) Programmatic & CTV Ad Spend Established channel expertise Linear Open Web Digital $45B Emerging channel innovation Linear TV Ad Spend -6%CAGR (2026-2028) CTV P
Slide 9: Syndicated Audience
Syndicated Audience Delivering Value Linear TV Measurement ▪ Building on local sell-side progress Digital Display & ▪ Driving buy-side currency Video Measurement adoption in local ▪ Digital as the doorway to audience behavior & intent signals Mature Businesses Serving Established Markets 9
Slide 10: Cross-Platform
Cross-Platform Delivering Value Proximic ▪ Leveraging our omnichannel data at the point of activation Cross-Platform Campaign Results with Proximic (CCR) ▪ Measuring campaigns across platforms – letting advertisers evaluate campaign efficacy Comscore Content Measurement with CCR (CCM) ▪ Delivering h
Slide 11: Research & Insight Solutions
Research & Insight Solutions Delivering Value ▪ Large scale data solutions Bespoke solutions leveraging focused on largest platform expansive data footprint to solve clients some of the most challenging data ▪ Industry-specific insights problems in media & advertising into consumer intent & behavior
Slide 12: Looking Ahead
Fy COMSCORE Looking Ahead
Slide 13: 2026 Focus
2026 Focus Drive performance Portfolio optimization Investing for what’s next across key segments Capitalizing on data footprint Delivering financial Narrowing our focus to deliver advantages to establish the performance across Syndicated on the largest opportunities that standard for emerging areas
Slide 14: Creators
F Modem Measurement , Fy COMSCORE Creators
Slide 15: The Creator Market is Large, Legitimate & Growing
The Creator Market is Large, Legitimate & Growing The Creator Ad Market 3 Top US Creators** | March 2026 $15B MASSIVE ENGAGEMENT MASSIVE AUDIENCE NOT JUST GEN-Z 1.1B 25M+ 47% Minutes Viewed Americans Reached Age 35+ Ad Revenue by 2028* 11% CAGR Creator Media Has Scale, but Lacks Measurement & Planni
Slide 16: Turning Creators Into Plannable Media
Turning Creators Into Plannable Media Creators have scale - measurement makes them part of the planning mix Today With Comscore Strategic Implication Creator content has scale, but Creator-level measurement Enables creators to investment slowed by aligned to premium video compete for video ad measur
Slide 17: Platform Intel
Platform Intel Leading Leading Leading Streaming Service Sports Network Music Service ▪ UPROXX can demonstrate their unique audience to advertisers 91% Unique 75% Unique 53% Unique ▪ Advertisers evaluate Combined Audience Combined Audience Combined Audience creator content alongside the rest of 32M
Slide 18: The Creator Opportunity
The Creator Opportunity: The Opportunity The Solution Why Comscore Multi-Billion Dollar Ad Making Creator Audiences Unmatched Data Footprint Market Projected to a Co-Equal Part of the Enables Creators and Advertisers Outpace Overall Market Media Ecosystem to Identify Incremental Reach & Growth Deliv
Slide 19: AI
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Slide 20: AI Prompt Intelligence: Unlocking Intent Signals Hidden in AI Tools
AI Prompt Intelligence: Unlocking Intent Signals Hidden in AI Tools AI as the New Frontier for Discovery & Intent Intelligence I have a family of 4, 2 adults and 2 kids under 10 and Click to edit Master I want to get good at making a smoked brisket – what want to buy an electric car – what’s the bes
Slide 21: Our Unique Data Advantage
Our Unique Data Advantage Panel-Based Behavioral Data Full AI Conversation Visibility Measure AI influence using real opt-in behavioral panels Capture prompt and response text across AI platforms AI Signals Captured What are the 3 most important things to do when smoking a brisket for the first time
Slide 22: From Intent to Revenue
From Intent to Revenue Outcomes: 1 Identify Higher CPMs High Value Behavior Audience extension 2 Create AI-driven audiences revenue New sponsorship 3 Activate through PMPs opportunities Incremental reach 22
Slide 23: The AI Opportunity
The AI Opportunity: The Opportunity The Solution Why Comscore Intent signals flowing Surfacing real consumer Real observed behavior via panel through AI tools vs behavior and intent signals connects AI behavior to the search to publishers and actions that deliver value for advertisers publishers & a
Slide 24: Closing
Modern Measuremen Fy COMSCORE Closing
Slide 25: Setting the Standard for Channel-Level Precision & Cross-Channel Intelligence
OUR MISSION: Setting the Standard for Channel-Level Precision & Cross-Channel Intelligence Delivering Value Across The Modern Media Ecosystem 25
Slide 26: Capital Structure Progress, Clear Mission, More Focused Portfolio
Executing Against the Opportunities Capital Structure Progress Clear Mission Enabling a at the Intersection of Clients’ Enhancing the Foundation More Focused Portfolio Emerging Needs & Our Unique Data Assets 26
Slide 27: Thank you
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