Yougov Plc · LSE:YOU
Yougov — FY2013 Earnings Presentation
27 slides from Yougov's earnings presentation, October 2013
Slide 1: Preliminary Results to 31 July 2013
Preliminary Results to 31 July 2013 Strong growth in data products and services
Slide 2: Strong growth in data products and services
Strong growth in data products and services Good operational and financial performance Investment in data products and services delivering significant growth Custom research also growing ahead of market Clients demanding increasingly data-centric approach International panel expansion open
Slide 3: FY13 Financial Highlights
FY13 Financial Highlights Year to Year to % Change 31 July 2013 31 July 2012 £m £m Revenue 62.6 58.1 8% Adjusted Operating Profit1 6.0 5.6 7% Adjusted Operating Profit Margin (%) 10% 10% - Adjusted Profit before Tax 6.8 6.1 13% Adjusted Earnings per Share 5.6p 4.9p 14% Dividend per Share 0.6p 0.5p 2
Slide 4: Group Income Statement
Group Income Statement 2013 2012 Revenue growth of £m £m £4.5m Group Revenue 62.6 58.1 Operating expense ratio Cost of Sales (15.5) (13.4) reduced from 67% to 66% Gross Profit 47.1 44.7 Adjusted Operating Gross margin % 75% 77% Profit up 7% Operating expenses (41.1) (39.1) Adjusted EPS incre
Slide 5: Balance Sheet
Balance Sheet 31 July 2013 31 July 2012 £m £m Assets Debtor days up from 63 Goodwill Other intangible assets 38.8 9.2 36.2 8.5 to 68 days Other non‐current assets 5.5 5.1 Creditor days down to Current Assets 53.5 49.8 31 from 35 days Trade and other receivables 23.8 19.7 Cash 6.9 7.5 Working c
Slide 6: Cash Flow
Cash Flow 2013 2012 Cash flow generated from £m £m Cash flows from operating operations of £6.9m (116% activities profit conversion) Reported operating profit/(loss) 1.5 0.8 Adjustments for: Investing activities of £6.5m Non cash movements 4.7 5.3 includes: Net working capital movement 0.7 (1.2)
Slide 7: Segmental Analysis by Geography - Revenue
Segmental Analysis by Geography - Revenue 2013 2012 Change Revenue Revenue % £m £m UK 17.4 15.7 11% USA 20.8 19.2 8% Middle East 7.3 6.0 22% Germany 9.4 9.4 - Nordic 8.5 8.8 (4%) France 0.3 0.2 119% Corporate & Consol. Adjs. (1.1) (1.2) Group 62.6 58.1 8% 7
Slide 8: Segmental Analysis by Geography - Operating Profit
Segmental Analysis by Geography - Operating Profit 2013 2013 2012 2012 Operating Profit Margin Operating Profit Margin £m % £m % UK 4.4 26% 3.7 24% USA 2.3 11% 2.7 14% Middle East 1.5 21% 1.3 22% Germany 0.9 9% 0.6 7% Nordic 0.3 4% 0.8 9% France (0.1) - (0.2) - Corporate & Consol. Adjs. (3.3) (3.3)
Slide 9: Delivering the growth strategy
Delivering the growth strategy
Slide 10: YouGov and the future of market research
YouGov and the future of market research The world of market research is in an accelerating process of fundamental change Sir Martin Sorrell at WPP now talks of "Data investment management (previously known as consumer insight or market research).“ YouGov has been the pioneer of this process.
Slide 11: High growth from data products and services
High growth from data products and services £m 70.0 60.0 Data Products & 24% Services 50.0 22% + 17% 40.0 30.0 Custom Research 20.0 + 5% 10.0 0.0 FY12 FY13 FY12 FY13 £m £m Data Products & Services 12.9 15.2 Custom Research 45.2 47.4 11
Slide 12: Delivering the growth strategy
Delivering the growth strategy Grow our syndicated products suite Integrate Expand our custom research geographic & syndicated footprint data Boost our public Enhance our profile user experience 12
Slide 13: Established products growing well…
Established products growing well… Grow our syndicated products suite BrandIndex – 22% growth (+ SoMA) SixthSense – 15% growth (+ HEAT) Omnibus – 20% growth Coming soon: Entertainment Index Monitoring and predicting success of entertainment offers (TV etc.) YouGov Profiles Big Data pro
Slide 14: Breaking down the traditional divide between syndicated and custom research…
Breaking down the traditional divide between syndicated and custom research… Integrate custom research & syndicated data Integrating our core data, we can help our clients with: In-depth audience and target group profiling Innovative media planning and buying Monitor effectiveness within the
Slide 15: Case study: TSB launch
Case study: TSB launch Integrate custom research & syndicated Lloyds Banking Group contributed to YouGov’s Public Trust in Banking Report data Lloyds Banking Group approached YouGov to help develop and refine the brand positioning for its new retail bank, TSB We could immediately share with Ll
Slide 16: Our panellists provide us with continuous data in 3 ways…
Our panellists provide us with continuous data in 3 ways… Grow our Integrate custom Enhance our syndicated research & user experience products suite syndicated data Proactively Voluntarily Passively (surveys) (panellist self-entry) (tracking) 16
Slide 17: Everything depends on the user experience…
Everything depends on the user experience… Enhance our user experience Opigram allows YouGov panellists to share their opinions with us Enter your opinions and whenever they like ratings Produces insights for Get responses and both clients and panel feedback from other members members All profile
Slide 18: Trusted public voice
Trusted public voice Boost our public profile Pollster for: UK: The Times, The Sun, The Sunday Times USA: Huffington Post, The Economist Germany: Bild, Die Zeit Middle East: Al Aan TV, MediaQuest Nordics: MetroXpress, Berlingske, Metro France: Huffington Post The most quoted market r
Slide 19: Continuing to extend our reach…
Continuing to extend our reach… Expand our geographic footprint Omnibus launched in USA BrandIndex extended to China - supported by major client China: USA: BrandIndex on Omnibus launched our own panel 19
Slide 20: Market Outlook
Market Outlook YouGov is bringing to The world of market Clients are demanding market major product research is having to more granular and enhancements which will respond to the explosion actionable information to better enable companies of online activity and the adapt to their fast-moving to moni
Slide 21: Group Outlook
Group Outlook Growing data products and services revenue towards parity Continued investment in technology and talent Further product innovation Focus on organic growth and selective acquisitions Current trading in line with Board’s expectations 21
Slide 22: Appendix 1 – Data products
Appendix 1 - Data products ® Gov What the world thinks
Slide 23: Our data products suite
Appendix Our data products suite BrandIndex SoMA HEAT SixthSense Omnibus • Global growth rate • Our new social • Our economic • Growth rate 15% • Global growth rate 22% media analysis tool confidence tracker 20% which measures • Over 500 clients • Enhancements: what an audience is • Available in the
Slide 24: Appendix 2 – Opigram
Appendix 2 - Opigram ® Gov What the world thinks
Slide 25: Opigram: Opinion-sharing on My Feed
Appendix Opigram: Opinion-sharing on My Feed 25
Slide 26: Opigram: Builds Long-Tail Opinion Profile of each member
Appendix Opigram: Builds Long-Tail Opinion Profile of each member 26
Slide 27: Opigram: Creates actionable insights for advertisers & marketeers
Appendix Opigram: Creates actionable insights for advertisers & marketeers 27