Slide 1: HY26 Results Presentation
24 March 2026 HY26 Results Presentation
Slide 2: Disclaimer
2 HY26 Results presentation Disclaimer This presentation contains forward -looking statements that A number of important factors, not all of which are known to reflect YouGov’s current views with respect to future events YouGov or are within YouGov’s control, could cause actual and financial and ope
Slide 3: Agenda
Agenda Stephan Shakespeare (CEO) 01 HY26 Overview James Davies (CFO) 02 Financial Review Stephan Shakespeare (CEO) 03 Strategy Update
Slide 4: Today's Key Message
Today’s Key Message: AI is fundamentally disrupting the market research industry… … creating powerful structural advantage for YouGov
Slide 5: HY26 Overview
5 HY26 Overview 0 1 HY26 Overview
Slide 6: Key highlights
6 HY26 Overview Key Revenue £194.8m 2% reported 1% underlying basis highlights Statutory operating profit £16.8m 14% reported • Growth driven by solid performance in Research, with continued resilience in client demand • Data Products up 2%, excluding the impact of Adjusted operating profit (20%) re
Slide 7: 15 continuous years of revenue growth driven by innovation
7 HY26 Overview 15 continuous years of revenue growth driven by innovation (YouGov’s DNA) 388.9 335.3 258.3 221.1 191.7 194.8 169.0 152.4 136.5 116.6 107.0 88.2 76.1 62.6 67.4 56.1 58.1 44.2 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25 HY25 HY26
Slide 8: Operational update
8 HY26 Overview Operational update Data Products Research Shopper • Launch of YouGov BrandIndex Voices, • Expanded and upgrading panels an AI -powered tool that aims to add • Strong performance in retail and across six major European markets, the “why” behind the “what” in brand banking, with growth
Slide 9: Financial Review
9 Financial Review 0 2 Financial Review
Slide 10: Revenue growth maintained and increased investment impacting margin
10 Financial Review Revenue growth Revenue 1 by Segment (£m) maintained and Data Products Research Shopper increased 61.6 (2%) 63.2 investment 87.0 4% 89.6 impacting 43.0 (1%) 42.0 margin HY 2025 HY 2026 Adj. Operating Margin by Division (£m) • Data Products: Stable renewal rates, with 2% revenue gr
Slide 11: Growth reported across most regions
11 Financial Review Growth reported HY 2026 Revenue 1 (£m) across most Mainland Europe Americas UK Asia Pacific regions 92.9 0% yoy • Mainland Europe: Stable performance across key regions with some weakness in smaller regions, such as the Nordics 63.1 2% yoy • Americas: Growth driven by the retail,
Slide 12: Diversified customer base continues to provide resilience
12 Financial Review Diversified Other 1 customer base 13% 14% continues to 2% 4% E-sports & gaming Charities & non -profit 2% 3% 3% E-sports & gaming Charities & non -profit 5% provide Academic Academic 4% Travel & Tourism 4% Travel & Tourism 4% 5% Government resilience Government 5% FMCG 6% FMCG 5%
Slide 13: Improved cash conversion despite lower operating cash generation
13 Financial Review Improved cash Cash generation and conversion conversion Operating cash generation (£m) Cash conversion despite lower 35.0 30.0 56% 59% 60% operating cash 25.0 20.0 40% generation 15.0 10.0 25.5 22.6 20% 5.0 0.0 0% HY 2025 HY 2026 • Lower cash generation from operations with Capit
Slide 14: Strong balance sheet position maintained
14 Financial Review Strong balance sheet position maintained Net debt and leverage position £ in millions HY 2026 • €184 million of the amortising term loan and Total Debt 193.8 the full €40 million RCF currently drawn Less: Cash (32.8) Net Debt 161.0 • Annual repayments of €20m for 2025 and 2026, w
Slide 15: Drivers behind the operating profit reduction
15 Financial Review Drivers behind the operating H1 FY26 Adjusted Operating Profit by reporting period (£m) profit reduction 30 0 (3) 24 (3) • Shopper investments reduced adjusted operating profit as anticipated, supporting our planned investment strategy • Additional costs include increased spendin
Slide 16: Drivers behind the operating profit guidance revision
16 Financial Review Drivers behind the operating H2 FY26 Adjusted Operating Profit by reporting period (£m) profit guidance revision 31 1 [1-5] [28 – 32] (3) (2) • Updated full -year range (£52m - £56m) aligns with the lower end of consensus expectations • Excluding Shopper investments, guidance wou
Slide 17: Value Delivery Plan
17 Financial Review Value Delivery Plan Wave Description Status Efficiencies achieved in predominantly non - revenue generating areas with £2.5m in 1 Completed annualised margin improvement with clearer accountability Margin +350 bps AI Deeper efficiencies across the business, Transformation 2 moder
Slide 18: Strategy Update
18 Strategy Update 03 Strategy Update
Slide 19: AI is fundamentally disrupting the market research industry
AI is fundamentally disrupting the market research industry… … creating powerful structural advantage for YouGov
Slide 20: We were first to fully automate data collection at scale
20 Strategy Update We were first to fully automate data collection at scale Select sample YouGov Cube Run surveys daily Uniquely structured Crunch datalake of 20k+ entities, Process data 33m+ panel members and behavioural data uploads Ratings Analytics platform Singled-source human data generation:
Slide 21: AI disruption boosts YouGov
21 Strategy Update AI disruption boosts YouGov OLD NEW quant -qual -behavioural individual samples – commoditised single -source data system human research ops – fully automated continuous flow of engaged human data unscalable consultancy - replaced learning loop embedded in AI systems Premium utili
Slide 22: Quant-Qual Fusion
Quant -Qual Fusion Awareness Buzz 75 50 25 0 09/10 10/10 11/10 12/10 13/10 14/10 Adding the “why” to the “what”
Slide 23: A new operating model built around AI processes
23 Strategy Update A new operating model built around AI processes YouGov takes AI forward 1 through continuous Global panel interaction with engaged humans AI-learning loop The dynamic cube is a 5 2 continuously updated, AI - Analytics, Dynamic Defines new data collection Human signal requested pow
Slide 24: So… what are we actually doing?
24 Strategy Update So… what are we actually doing? Automating research ops Attaching dialogues with Using AI -bot (“ TellYouGov ”) for great speed, efficiency AI -bot (“ TellYouGov ”) to to recruit new panelists and embedment within AI quant responses through adaptive chats • Reducing headcount • Ex
Slide 25: Q&A
Q&A /Research Reality | yougov.com YouGov, 2025, all rights reserved. All materials contained herein are protected by copyright laws. Any storage, reproduction or distribution of such materials, in whole or in part, in any form without the prior written permission of YouGov is prohibited.This inform