Slide 1: Ethos Limited Investor Presentation Q1FY23
Ethos Limited Investor Presentation Q1FY23 | July 2022 May 2022 1
Slide 2: Safe Harbor
Safe Harbor 2 This presentation and the accompanying slides (the “Presentation”), which has been prepared by Ethos Limited, a material subsidiary of KDDL Limited, solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities
Slide 3: Index
Index 3 TOPICS PAGE NO I Q1FY23 Performance 4 II About the Company & Industry 12 III Strategy Overview 28 IV Our Flagship Stores 36
Slide 4: Q1FY23 Performance
ethos pouriQues Q1FY23 Performance
Slide 5: Consolidated Q1FY23 Performance Snapshot
I Financial Summary | Consolidated Q1FY23 Performance Snapshot | Without IND AS 116 5 All Figures in Rs. Crs. Revenue from operations EBITDA EBITDA Margin PBT +95% +7x +890 bps 173.6 21.5 18.3 Q1FY23 12.2% 88.9 3.3% 3.0 0.2 Q1FY22 Q1FY23 Q1FY22 Q1FY23 Q1FY22 Q1FY23 Q1FY22 Q1FY23 Revenue from operati
Slide 6: Consolidated Q1FY23 Operational Highlights
I Financial Summary | Consolidated Q1FY23 Operational Highlights 6 All Figures in Rs. Crs. Except for online visitor shown in ‘000 Total Billings Online Billings Online Visitors +94% +46% 201.5 63.6 4,811 4,705 43.6 Q1FY23 104.1 Q1FY22 Q1FY23 Q1FY22 Q1FY23 Q1FY22 Q1FY23 Total Billings Online Billing
Slide 7: Consolidated Q1FY23 Profit & Loss Statement
I Financial Summary | Consolidated Q1FY23 Profit & Loss Statement | Without IND AS 116 7 Profit and Loss (in Rs. Crs) Q1FY23 Q1FY22 YoY FY22 FY21 YoY Revenue from Operations 173.6 88.9 95% 577.3 386.6 49% Other Income 2.2 1.1 4.4 1.9 Key Highlights Total Income 175.8 90.0 581.7 388.5 ▪ Company recor
Slide 8: Consolidated Q1FY23 Reported Profit & Loss Statement
I Financial Summary | Consolidated Q1FY23 Reported Profit & Loss Statement 8 Reported Profit and Loss (in Rs. Crs) Q1FY23 Q1FY22 YoY FY22 FY21 YoY Revenue from Operations 173.6 88.9 95% 577.3 386.6 49% Other Income 2.2 5.1 12.8 16.4 Total Income 175.8 94.1 590.1 403.0 Cost of Goods Sold 118.9 63.6 4
Slide 9: Consolidated FY22 Balance Sheet
I Financial Summary | Consolidated FY22 Balance Sheet 9 Equity & Liabilities (in Rs. Crs) Mar-21 Mar-22 Assets (in Rs. Crs) Mar-21 Mar-22 Total Equity 156.9 231.7 Non - Current Assets 137.0 167.9 Share Capital 18.2 19.1 Property Plant & Equipments 30.7 37.3 Other Equity 138.7 212.6 CWIP 3.8 Investme
Slide 10: New Marquee Brand Partnerships
I New Marquee Brand Partnerships 10 Signed exclusive distribution Signed exclusive distribution partnership with Jacob & Co. partnership with Norqain ✓ As a watchmaker known for ✓ Founded in 2018, NORQAIN creating haute horlogerie pieces, makes 100% mechanical Jacob & Co. is revered worldwide; watch
Slide 11: Ethos chosen by GPHG as partner for pre-award exhibition in New Delhi
I Ethos chosen by GPHG as partner for unique pre-award exhibition in 2022 in New Delhi 11 About GPHG - Grand Prix d'Horlogerie de Genève – Often referred to as the watch industry “Oscars”, the GPHG is a not-to- be-missed event in the watchmaking calendar and one of the sector’s most famous media sho
Slide 12: About The Company & Industry
About The Company & Industry 12
Slide 13: Ethos in a nutshell
II Ethos in a nutshell 13 Ethos Ethos is India’s largest luxury and premium watch retailer employing over 424* people Delivering a content-led luxury retail experience to our customers through our online and physical presence. The company retails 50+ premium & luxury watch brands in India. Customers
Slide 14: Our Group Structure
II Company Structure 14 Our Group Structure KDDL Ltd Listed on BSE & NSE Holds 61.07%* along with its wholly owned subsidiary Ethos Ltd. Premium & Luxury Watch Retail 100% 50% Cognition Digital Cognition Digital LLP (Subsidiary) Pasadena Retail Pvt Ltd (JV) LLP (Subsidiary) IT & IT based businesses
Slide 15: One of the Largest Luxury and Premium watch retail player in India
II One of the Largest Luxury and Premium watch retail player in India 15 Access to a large base Experienced and committed of Luxury Customers management team with a proven track record Key Strengths Leadership position in an Strategically located and well invested attractive luxury watch market stor
Slide 16: Favourable Macro Factors
Favourable Macroeconomic factors coupled with conducive industry dynamics for Luxury Vertical Specialists 16 II (Not including Certified Pre-owned watch business) Indian Watch Market (INR Cr) Indian Premium & Luxury Watch Market (INR Cr) Favourable Macro Factors 25,000 14,000 22,300 Rise in Indian U
Slide 17: Favourable Macroeconomic factors for Luxury Vertical Specialists (Contd.)
Favourable Macroeconomic factors coupled with conducive industry dynamics for Luxury Vertical Specialists (Contd.) 17 II (Not including Certified Pre-owned watch business) Premium & Luxury Watch market is highly organised on the back of growth of Vertical Specialists (FY20) Vertical Specialist MBO h
Slide 18: Unparalleled offering in our Brand portfolio
II Unparalleled offering in our Brand portfolio on the back of our Long-standing relationship with marquee brands 18 Offering a sizeable portfolio of Premium and Luxury watches in India enabling us to retail 50 Premium and Luxury watch brands – Relationships with owners of Luxury watch brands typica
Slide 19: Brands Available Exclusively at Ethos in India
II Brands Available Exclusively at Ethos in India 19 The Brand Names mentioned are the property of their respective owners and are used here for identification purposes only
Slide 20: Brands Available Exclusively at Ethos in India – Contd.
II Brands Available Exclusively at Ethos in India – Contd.. 20 The Brand Names mentioned are the property of their respective owners and are used here for identification purposes only
Slide 21: Loyalty program & social media presence build our Omni Channel platform
II Our Loyalty program & Healthy Social media presence have contributed to build our Robust Omni Channel platform 21 Instagram Facebook Likes on Website Ranking in Retailers Global/Indian Loyalty Program Twitter Followers Followers Page India* Ethos social media presence is ranked second globally am
Slide 22: Strategically located and well invested store network
II Strategically located and well invested store network with attractive in-store experience 22 Only Indian player to offer Loyalty program + Social media presence led to over 35% of business coming from repeat customers – 50 retail stores offering over 7,000 varied premium and luxury watches and ab
Slide 23: Ethos is in unique position to leverage its large base of Luxury Customers
II Ethos is in unique position to leverage its large base of Luxury Customers 23 Creating engaging shopping experience over the years has enabled us to build a large Luxury Customer base Demand for our products is directly proportional to the number of HNIs Factors leading to surge in the demand for
Slide 24: Club Echo - Our Loyalty program
II Ethos is in unique position to leverage its large base of Luxury Customers (Contd.) 24 “Club Echo“ - Our Loyalty program – subscribed by over 2,83,300* registered HNI Customers ✓ Dynamic Incentive Scheme to ✓ Designing appropriate reward and communication New customer enrolment our repeat custome
Slide 25: Our Store Locations
II Ethos Store Locations 25 ETHOS WATCH BOUTIQUES Chandigarh Our Store Locations Ludhiana Delhi Gurugram Noida We have 50 stores across 17 cities in Jaipur Lucknow Guwahati India, including one duty free store at the Delhi international airport. Ahmedabad Spread across the major metros, our Kolkata
Slide 26: Impeccable Management Pedigree
II Impeccable Management Pedigree 26 Yashovardhan Saboo Pranav Shankar Saboo Ritesh Agrawal Managing Director Chief Executive Officer Chief Financial Officer – An MBA from IIM, Ahmedabad – Associated with Ethos Ltd since 2015 – 17 years of experience in finance – Promoter of our company & has vast e
Slide 27: Well respected Board of Directors with diverse backgrounds
II Well respected Board of Directors with diverse backgrounds 27 Chitranjan Agarwal Patrik Paul Hoffman Anil Khanna Nagarajan Subramanian Additional Director (Non- Non-Independent Director Independent Director Independent Director Independent) – Educated from Business School of the Association of –
Slide 28: Strategy Overview
ETNOS | YASoves Strategy Overview
Slide 29: Carefully knitted Growth strategy
Carefully knitted Growth strategy 29 III 01 Leveraging our luxury watch retail business and access to luxury customers to expand into other luxury verticals 06 02 Increasing our watch brands portfolio Growing our certified pre-owned Exclusive Retaionship luxury watch retail business 03 Drive Sales a
Slide 30: Global Market Size — Certified Pre-owned Watches
Global Market Size — Certified Pre-owned Watches 30 III
Slide 31: Certified Pre-owned Watches – India Market Size
Certified Pre-owned Watches – India Market Size 31 III India Unorganized & CPO Luxury Watch Market* (INR Crs) CPO Unorganised 1,000 750 200 700 500 250 35 15 0 FY 2020 FY 2025P Launch of Website on 17 February, 2022: www.secondmovement.com Daily Average Traffic – 4,300 visitors ** Market Size of Pre
Slide 32: Advantage Ethos: Scale and Credibility
Advantage Ethos : Scale and Credibility 32 III • First Mover Advantage - Ethos is the only organised player in India with the capability of certifying, buying and restoring pre-owned watches. EVALUATORS • Scale is critical. The large digital reach and transaction points across 50 boutiques in India
Slide 33: Category Extension | Creating a house of luxury retail beyond watches
III Business and extending our Product Category 33 Category Extension | Creating a house of luxury retail beyond watches Expand into adjacent luxury offerings like hard luxury in various product categories such as eyewear, jewelry, luggage, cosmetics, writing Instruments. Jewellery - We have entered
Slide 34: Luxury Luggage Brand - RIMOWA
III Creating a house of luxury retail beyond watches | Luxury Luggage Brand - RIMOWA 34 Company entered into an agreement with Rimowa, for retailing their range of Luxury luggage The Brand Names mentioned are the property of their respective owners and are used here for identification purposes only
Slide 35: Luxury Jewelry Brand - Messika
III Creating a house of luxury retail beyond watches | Luxury Jewelry Brand - Messika 35 Company entered a contract with Messika group to be the exclusive partner and reseller for Messika Jewelry in India Source: https://www.messika.com/ The Brand Names mentioned are the property of their respective
Slide 36: Our Flagship Stores
ETNOS | YASoves Our Flagship Stores
Slide 37: Ethos at The Chanakya, New Delhi
IV Ethos at The Chanakya, New Delhi 37 OUR RETAIL STORES
Slide 38: Ethos at UB City, Bengaluru
IV Ethos at UB City, Bengaluru 38 OUR RETAIL STORES
Slide 39: Ethos at Maker Maxity, Mumbai
IV Ethos at Maker Maxity, Mumbai 39 OUR RETAIL STORES
Slide 40: Ethos at Banjara Hills, Hyderabad
IV Ethos at Banjara Hills, Hyderabad 40 OUR RETAIL STORES
Slide 41: Ethos at Orbit Victoria, Kolkata
IV Ethos at Orbit Victoria, Kolkata 41 OUR RETAIL STORES
Slide 42: Ethos at Ambience Mall, Gurgaon
IV Ethos at Ambience Mall, Gurgaon 42 OUR RETAIL STORES
Slide 43: For further information, please contact
For further information, please contact: Company : Investor Relation Advisors ETHOS Limited Strategic Growth Advisors Pvt. Ltd. CIN : U52300HP2007PLC030800 CIN : U74140MH2010PTC204285 Mr. Ritesh Agrawal, Chief Financial Officer Mr. Shogun Jain/ Mr. Shrenik Shah ritesh.agrawal@ethoswatches.com +91 77