Hipages Group Holdings Ltd. · ASX:HPG
Hipages — Shareholder Meeting (November 2021)
25 slides from Hipages's shareholder meeting presentation, Nov 11, 2021
Slide 1: 2021 AGM – Chair and CEO Address
ASX / Media Release 11 November 2021 For personal use only 2021 AGM – Chair and CEO Address hipages Group Holdings Limited (ASX:HPG) (“hipages” or “the Company”) provides the following in relation to the Company’s 2021 Annual General Meeting: • Chair Address – Chris Knoblanche; and • CEO Address – R
Slide 2: Chair Address
hipages Group Limited For personal use only 2021 AGM Chair Address Ladies and Gentlemen, In its first year as a listed company, the past year has been a successful one for hipages Group as the Company continues to strengthen its market leadership position as Australia’s largest online tradie marketp
Slide 3: Chair Address (continued)
online of jobs that would usually be advertised on traditional mediums and negotiated in person or For personal use only over the phone, has been a major validation of hipages Group’s model. From our research we know that a quarter of Australian homeowners now use mobile applications at least fortni
Slide 4: Chair Address closing
I would also like to thank my fellow Board members for their valued counsel this year, and importantly For personal use only you, our fellow shareholders, for your continued support. I will now hand over to Roby to talk more about the financial and operational performance of hipages Group in FY21, a
Slide 5: CEO Address
hipages Group Limited For personal use only 2021 AGM CEO Address Good morning shareholders and thanks for joining us today, I’m Roby Sharon-Zipser, CEO and Co- Founder of hipages Group. Australia’s largest online tradie marketplace and SaaS provider When I co-founded hipages 17 years ago, it was to
Slide 6: CEO Address: product and Tradiecore
important for our ability to attract and retain the amazingly talented people we have working at hipages For personal use only in an ultra-competitive technology sector. We continued to roll out enhancements across our product portfolio and continued to transition to a subscription-only model, which
Slide 7: Delivering sustainable growth
Delivering sustainable growth For personal use only This is a slide I really like as you can see the transformation of the financial profile of our business over the last three years, as we have delivered consistent growth in revenue, EBITDA and operating cash flow. We have big ambitions for hipages
Slide 8: Strategy execution
Strategy execution For personal use only We have real clarity about our strategy and I am very proud of what we have delivered to date, but there is so much more to come. In FY21 we invested heavily in marketing which has significantly improved our brand awareness, and we also continued to roll out
Slide 9: COVID-19 impact
COVID-19 impact For personal use only For the first quarter of FY22, we were pleased to deliver a resilient performance despite the ongoing impact of COVID-19 lockdowns. I am extremely proud of the way our team has supported our tradie customers and consumers during this period. This included rollin
Slide 10: CEO Address closing
invest towards improving our capabilities, growing our brand and pushing relentlessly to further our For personal use only market leadership position and drive long-term profitable growth. I would like to thank the amazingly talented and passionate team at hipages for their hard work this year. With
Slide 11: CEO’s address
For personal use only CEO’s address ROBY SHARON-ZIPSER Chief Executive Officer & Co-Founder ANNUAL GENERAL MEETING | 11 NOVEMBER 2021 10
Slide 12: Australia’s largest online tradie marketplace and SaaS provider
For personal use only Australia’s largest online tradie marketplace and SaaS1 provider, creating effortless solutions that help tradies streamline and grow their business and delight their customers ANNUAL GENERAL MEETING | 11 NOVEMBER 2021 1. Software-as-a-Service (SaaS) 11
Slide 13: FY21 business highlights
FY21 business highlights For personal use only Strong performance in all key metrics as hipages achieves upgraded guidance for revenue, EBITDA and NPAT Awarded #2 Best Place to Work in Australia in the WRK+ 2021 Best Places to Work study Product enhancements and transition to subscription-only model
Slide 14: FY21 overview
FY21 overview For personal use only Revenue Profitability Key drivers $5.2m 85% 31.2k MRR1 Up 27% Gross margin3 Subscription tradies Up 12% (FY20: 79%) $52.7m $1,536 Recurring revenue2 Up 25% $11.7m Total Tradie ARPU6 Up 29% EBITDA4 Up 91% EBITDA margin 21% $55.8m 1.53m Total revenue Up 19% $1.2m Jo
Slide 15: Delivering sustainable growth
Delivering sustainable growth For personal use only MRR Total Revenue EBITDA Operating cash flow ($3.1m) ANNUAL GENERAL MEETING | 11 NOVEMBER 2021 1. Pro Forma Revenue, EBITDA and Operating Cash Flow. Pro Forma EBITDA is before significant items. 14
Slide 16: Large addressable market with small market share
Large addressable market with small market share For personal use only Total Addressable Market Tradie advertising spend # Trade Businesses hipages GMV1 $2.6bn, $110bn2 hipages share $1bn2 hipages tradies 34.5k 257k3 2.1% take rate 5% ~2.4% of TAM ~13% of TAM Lead sourcing highest ROI 2 Large opport
Slide 17: Overall strategic opportunity
Overall strategic opportunity For personal use only ANNUAL GENERAL MEETING | 11 NOVEMBER 2021 16
Slide 18: Strategy Execution
Strategy Execution FY20-21 FY22-23 FY24+ For personal use only Marketing effectiveness Subscription product Operational excellence Grow core Tradiecore will optimise experience for tradies and consumers category Enhance product features Medium to large Tradies On-demand booking and fixed-price servi
Slide 19: FY21 Financial Results video
https://www.youtube.com/watch?v=j06K-p1TPGE For personal use only FY21 FINANCIAL ANNUAL GENERALRESULTS MEETING | AUGUST | 11 NOVEMBER 2021 2021 18
Slide 20: Bricks + Agent property management platform
For personal use only One of Australia’s leading property management technology platforms Solves headache of maintenance and repair for property managers Tenants Tradies 380k users, 23k tradies on platform Pipeline of almost 500k properties Strategic partnerships and blue-chip client base Significan
Slide 21: Strategic investment in Bricks + Agent
Strategic investment in Bricks + Agent For personal use only Provides Bricks + Agent capital to Opportunities Gives hipages accelerate growth for integration exposure to between both $21bn TAM platforms hipages CFO and COO Melissa Fahey Significant to join Bricks + opportunities for Agent board cros
Slide 22: COVID-19 impact
COVID-19 impact Lockdowns and supporting customers to impact revenue and margins in FY22 For personal use only NSW marketplace activity • Supporting our tradie customers: • Industry-first COVID-19 safe badge for fully vaccinated tradies • Contract pause, short-term discounts and lead credit extensio
Slide 23: FY22 outlook
FY22 outlook Continuing to invest to win the tradie economy For personal use only • Strong bounce back and record platform activity occurring • Exit FY22 revenue expected to be in line with pre-lockdown plan • FY22 EBITDA margin to be impacted by: • Supporting tradie customers • Increased investment
Slide 24: Disclaimer
Disclaimer For personal use only IMPORTANT NOTICE The material in this presentation has been prepared by hipages Group Holdings Limited (ASX: HPG) ABN67 644 430 839(“hipages” or the Company") and is general background information about hipages’ activities current as at the date of this presentation.
Slide 25: Thank you
For personal use only Thank you ANNUAL GENERAL MEETING | 11 NOVEMBER 2021 39
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