Prophecy International Holdings Ltd · ASX:PRO
Prophecy International — Shareholder Meeting (October 2004)
11 slides from Prophecy International's shareholder meeting presentation, Oct 29, 2004
Slide 1: basis2 billing and customer information systems
internet Water Utilities Gas Utilities Distribution Electricity Utilities . = = 6 2 - 2 > oc oS © £5 %, OSM basis2 billing and customer information systems Propheey a eee
Slide 2: What is basis2?
What is basis2? basis2 is Prophecy International's suite of billing and customer information systems for the world wide utility industry. It is function rich and suitable for the regulated and de-regulated markets. O80 basis2 billing and customer information systems
Slide 3: basis2 is....
basis2 is.... ¢ Suite of Customer Information Systems — CIS « CIS Core * Billing Engine « Contact Management « Service Order Management ¢ Developed using the Oracle E-Business Suite methodology ¢ Looks and behaves like an Oracle E-Business Suite application ¢ Interfaces with the Oracle E-Business Su
Slide 4: Industry validation - TMG
Industry validation - TMG “basis2 is impressive in many ways, including its Oracle application design, its email and bill presentation capability, and the flexibility and strength of its billing engine. Its call center screen allows CSR’s a single access point to the majority of all the information
Slide 5: Why is basis2 different?
Why is basis2 different? ¢ Developed for regulated and deregulated industries « Flexible * Customer centric ° Browser based ¢ Integrates/interfaces with the Oracle E-Business Suite OQSU4Abasis2 billing and customer information systems
Slide 6: Market Segmentation
Propheey Market Segmentation Tier 1: >7 million Customers — 26.8% of market * High end investor & public owned utilities Tier 2: 100K to 1 million Customers — 33.8 % of market * Mid-level investor and municipal utilities Tier 3: 25K to 100K Customers — 18.6% of market * Cooperatives and Government r
Slide 7: Target Market Size
Target Market Size ¢ Total Global Market is US$5.45b - Average CIS system migration cycle is 10-15 years - Americas — US$182m p.a. + basis2 Target = US$62m p.a. * Europe, Middle East & Africa - US$145m p.a. - basis2 Target = US$49m p.a. ° Asia Pacific — US$73m p.a. - basis2 Target = US$24m p.a. OSM
Slide 8: Progress of basis2
Progress of basis2 @ @ Partner Channel Distribution Model Currently 10 Partners, reflects confidence in product Sales Pipeline Healthy, growing & represents multiple of revenue target Strong Oracle Relationship basis2 completes Oracle’s offering for Utility Market «- Number of initiatives to jointly
Slide 9: Challenges for basis2
Challenges for basis2 * Many Competitors Product differentiation Small User base * Long sales lead times Conservative Industry Sales cycles typically 9 to 15 months * Product Development Development resources Timely functional additions * Partner Network growth Provide appropriate support to ensure
Slide 10: Promoting basis2
Promoting basis2 Leverage Oracle relationship industry alliances & Focused direct marketing campaigns to target market Joint marketing campaigns with Partners Building relationships and increasing brand awareness O80 basis2 billing and customer information systems
Slide 11: Thank you
Thank you Back to Bob Shaw OQSU4Abasis2 billing and customer information systems
Prophecy International Holdings — Shareholder Meeting (October 2004) on 6ix