Cloud Technologies Sa · GPW:CLD
Cloud Technologies Sa — Investor Presentation (April 2021)
44 slides from Cloud Technologies Sa's investor presentation, April 2021
Slide 1: Cloud Technologies
CO CloudTechnologies
Slide 2: Development plans of Cloud Technologies - presentation for Investors
D Development plans of Cloud Technologies - presentation for Investors April 2021
Slide 3: Executive summary: Summary 2020
Executive summary | Summary: 2020 Revenues EBITDA Net profit +PLN 7,4 M +PLN 6,9 M +PLN 5,2 M vs 2019 vs 2019 vs 2019
Slide 4: Executive summary: Data enrichment is a growth factor
Executive summary | Data enrichment is a growth factor Data enrichment 2x Scalable business with High dynamics of sales Low level of variable Stable level of fixed a high growth potential y/y expenses costs on the global market
Slide 5: Executive summary: Goal for 2021
Executive summary | Goal for 2021 Rapid revenue growth in Data enrichment segment
Slide 6: Table of contents
T Table of contents 1 | Business model 2 | Market environment 3 | Financial Results for 2020 4 | Development plans for 2021 5 | Q&A session
Slide 7: Business model
Business model rane) CloudTechnologies
Slide 8: We monetize audience data
We monetize audience data BIG DATA SMART DATA DaaP (Data as a Product) Selling processed data DaaS (Data as a Service) Advertising campaigns based on data COLLECTING PROFILING MONETIZATION Data about internet users Users’ profiling Using processed data Desktop and mobile websites, apps, online Intere
Slide 9: Collecting data from all over the world
Collecting data from all over the world Markets from which Cloud Technologies collects anonymous data about Internet users (Q4 2020) Data from over 200 markets Cloud Technologies collects anonymous data about behavior of Internet users that are obtained from over 200 markets worldwide. To analyze da
Slide 10: Key information about Cloud Technologies
Key information about Cloud Technologies Global market Development of proprietary Diversified business constantly expanding database of technologies with a significant growth in dynamics of users with access to the Internet– DMP platform offered in the SaaS the key segment having the highest source of
Slide 11: Market environment
Market environment rane) CloudTechnologies
Slide 12: The global number of internet users is increasing
The global number of internet users is increasing Global number of users with access to the Internet (billions) Over half of the humanity has access to internet In 2019, number of internet users exceeded 4 B. 51% 54% 42% 45% 49% Along with the increase in the number of internet users, there is a gro
Slide 13: Increased spendings on online advertising
Increased spendings on online advertising Global spendings on online advertising, CAGR (billions, USD) Advertising budgets are being transferred to online channel Transfering advertising budgets to online channels has a significant impact on increased spendings in the area of online advertisements. Z
Slide 14: Programmatic model on display advertising market
Programmatic model on display advertising market Global programmatic advertising market, CAGR (USD billion) Programmatic buying model dominates +23% in internet advertising 54% USA According to Zenith agency, programmatic advertising model accounts for about 70% of total display advertising spending
Slide 15: Growth of global data market
Growth of global data market Global data market, CAGR (USD billions) +29% Global demand for digital information Global data market grows along with 59% USA progressive automation of online purchase of advertising space which results in high demand for anonymous data about behaviour of internet users
Slide 16: E-commerce boom
E-commerce boom Global spendings in the e-commerce sector, CAGR (USD billions) +20% Pandemic has accelerated the growth of the e-commerce sector One of the visible effects of the COVID-19 pandemic is a significant growth of the e-commerce market value. Change of consumers’ behaviour influenced online s
Slide 17: Financial results
Financial results rane) CloudTechnologies
Slide 18: Financial results 2020 vs 2019 - annually
Financials results 2020 vs 2019 - annually 50.1 M 5.7 M 0.5 M 17.8 M PLN PLN PLN PLN Revenue EBITDA Net income Cash +17% +6.9 M +5.2 M +13.0 M PLN PLN PLN vs 2019 vs 2019 vs 2019 vs 2019
Slide 19: 2020: Increase of net income by over PLN 5 million
2020: Increase of net income by over PLN 5 million Revenue (PLN, million) Net income (PLN, million) Almost 20% increase in revenues despite the negative impact of COVID-19 in Q1 and primarily in Q2 2020.
Slide 20: 2020: Improvement of EBITDA by nearly PLN 7 million
2020: Improvement of EBITDA by nearly PLN 7 million EBITDA segments* (PLN, million) EBITDA (PLN, million) Cashflow (PLN, million) Improvement of EBITDA by nearly PLN 7 million y/y and segments EBITDA * by over Positive CF was achieved despite the PLN 4.5 million y/y implementation of an investment pr
Slide 21: Financial results 2020 vs 2019 - quarterly
Financial results 2020 vs 2019 - quarterly EBITDA (PLN, million) Net income (PLN, million)
Slide 22: Business diversification within segments
Business diversification within segments Data Enrichment Data Consulting Data Acquisition Sales in 2020 Sales in 2020 Sales in 2020 +PLN 6.2 million y/y +PLN 1.6 million y/y -PLN 1.6 million y/y 33% 40% 13 M 16 M 20 M 27% ● Providing data dedicated for targeting online ● Effective image campaigns supp
Slide 23: Synergies between segments
Synergies between segments Data enrichment Data consulting Data acquisition Others Sales to external customers PLN 13.4 M PLN 15.9 M PLN 19.6 M PLN 1,2 M segments’ EBITDA PLN 7.6 M PLN 0.06 M PLN -0.3 M PLN -3,2 M % of EBITDA margin 56.5% 0.3% -0.8% - ● Low EBITDA segment ● Generating data monetized
Slide 24: Structure of Cloud Technologies
Structure of Cloud Technologies Business segment: ● Data enrichment ● Data consulting ● Data consulting ● Data acquisition ● Data acquisition
Slide 25: Valuation of the AdTech companies worldwide
Valuation of the AdTech companies worldwide High discount relative to foreign comparable companies, space for valuation increase Capitalization 2020 2020 Country 2020 Sale EBITDA 2020 (April 2021) EV/Sale EV/EBITDA PL PLN 77.5 M PLN 50.1 M PLN 5.7 M 1.2x 10.8x USA USD 27.3 B USD 836.0 M USD 284.0 M
Slide 26: Cloud Technologies development plans for 2021
C Cloud Technologies development plans for 2021
Slide 27: Development plans of Cloud Technologies - 2021
Development plans of Cloud Technologies - 2021 Rapid revenue growth in the Data enrichment segment
Slide 28: Development plans of Cloud Technologies - 2021
Development plans of Cloud Technologies - 2021 Globalization Acquisitions Technologies
Slide 29: Development plans 2021: Globalization
Development plans of Cloud Technologies - 2021 ● Increasing the Company’s presence on foreign markets, including the USA (most data sales is already generated outside of Poland). ● Further expansion of data distribution networks on key markets. ● Exploration of new data sources on the most promising
Slide 30: Development plans 2021: Acquisitions
Development plans of Cloud Technologies - 2021 ● Acquisitions on foreign markets in order to expand data distribution networks. ● Achievement of additional synergies or acquisition of new competences. ● Acquisition of firms with lower-scale operations than Cloud Technologies. Acquisition ● Purchase o
Slide 31: Development plans 2021: Technologies
Development plans of Cloud Technologies - 2021 ● Further development of the key DMP technology and new generation OnAudience.com platform. ● Preparation for commercialisation of the DSP technology and establishing of a new brand. ● Insourcing of programmers responsible for the DSP development. Techn
Slide 32: Company development and COVID-19 pandemic
Company development and COVID-19 pandemic ● Uncertain course of the pandemic and its impact may affect the implementation of the Company’s plans. ● Company maintains significant excess liquidity in case of unpredicted market difficulties. ● The pandemic has an impact on, inter alia, the reduction of ove
Slide 33: Advantages of Cloud Technologies
Advantages of Cloud Technologies $ Data Acquisition Model Unique business model Proprietary technologies ● Full control over the entire process ● Global and scaling business supported ● Proprietary technology enabling data by macroeconomic trends. processing (DMP) ● Over 200 markets available ● Syne
Slide 34: Q&A session
Q&A session rane) CloudTechnologies
Slide 35: Thank you!
Thank you! Piotr Prajsnar Piotr Soleniec Chairman of the Board Member of the Board, CFO
Slide 36: Attachments
Attachments rane) CloudTechnologies
Slide 37: Cloud Technologies 3.0
Cloud Technologies 3.0 DATA TECH International Focus on selling data and Start-up development technology Cloud Technologies 1.0 Cloud Technologies 2.0 Cloud Technologies 3.0 2011 - 2014 2015 - 2018 2019 - now
Slide 38: Online advertising & programmatic buying
Online advertising & programmatic buying The programmatic buying model of Anonymous data about Internet Clients can precisely plan their online advertising is based on data users is processed on our marketing activities due to the gained about internet users. The data is proprietary Data Management
Slide 39: How does the programmatic buying model work?
How does the programmatic buying model work? Programmatic buying model, for which Cloud Technologies provides anonymous data about internet users, allows automatic media buying ● Maximisation of profits in the auction system (Real-Time Bidding). This ● Efficient allocation of funds model enables ads pe
Slide 40: 2020: EBITDA improvement of nearly PLN 7 million and net income by PLN 5 million
2020: EBITDA improvement of nearly PLN 7 million and net income by PLN 5 million Revenue (PLN, million) Income (PLN, million) Almost 20% increase in revenue despite the negative impact of COVID-19 in Q1 and especially in Q2 2020.
Slide 41: 2020: EBITDA improvement by nearly PLN 7 million and net income by PLN 5 million
2020: EBITDA improvement by nearly PLN 7 million and net income by PLN 5 million EBITDA segments* (PLN, million) EBITDA (PLN, million) Cashflow (PLN, million) EBITDA score improvement by nearly PLN 7 million y/y and EBITDA segment* by Positive CF was achieved despite the nearly PLN 4.5 million y/y. i
Slide 42: 2020 segments: increase in dynamics and margin of the most profitable areas
2020 segments: increase in dynamics and margin of the most profitable areas Revenues (PLN, million) ● Data Enrichment has the highest dynamics y/y and the highest operating margin. It is the most prospective segment - with high margin, global and resizable. Our Group enlists new recipients and data d
Slide 43: 2020 Balance sheet: significant increase in assets and cash
2020 Balance sheet: Significant increase in the value of tangible and intangible assets as well as in the cash level PLN, million 31.12.2020 31.12.2019 Fixed assets: 43,475 34,905 Balance (a) tangible and intangible assets 38,763 33,859 Selected items (b) Others 4,712 1,046 Current assets: 54,704 41,
Slide 44: 2020 Cash flow: PLN 13 million growth of cash level
2020 Cash flow: PLN 13 million growth of cash level +PLN 13.0 M Cash flow 6.7 17.8 Selected positions in PLN million 10.7 ● Growth of cash level in one year by PLN 13 million, and positive cash flow from operating activities -4.4 (PLN 10.7 million). ● Negative cash conversion cycle and lack of net 4.8
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