Brisbane Broncos Limited · ASX:BBL
Brisbane Broncos — Shareholder Meeting (April 2013)
28 slides from Brisbane Broncos's shareholder meeting presentation, Apr 23, 2013
Slide 1: Annual General Meeting – Tuesday 23 April 2013
For personal use only BRISBANE BRONCOS LIMITED Annual General Meeting – Tuesday 23 April 2013
Slide 2: Agenda
For personal use only Agenda 2013 Annual General Meeting • Welcome and introduction • Chairman’s report • Financial statements • Remuneration report • Re-election of Director – Dennis Watt • Chief Executive Officer report BRISBANE BRONCOS LIMITED Annual General Meeting Presentation 23 April 2013
Slide 3: Board of Directors
For personal use only Board of Directors Lawrence Katie Brindle Bickford Chairman Director Dennis Tony Watt Joseph Director Director BRISBANE BRONCOS LIMITED Annual General Meeting Presentation 23 April 2013
Slide 4: Senior Executive Team
For personal use only Senior Executive Team Paul White Louise Terry Reader Chief Lanigan General Executive Company Manager, Officer Secretary Marketing & Commercial Operations Andrew Gee Shirley Moro General Manager, Chief Financial Football Operations Officer BRISBANE BRONCOS LIMITED Annual General
Slide 5: We are delivering on financial performance
For personal use only We are delivering on financial performance Financial performance driven by growth • Focus on diversifying revenue streams Revenues ↑ • Delivering for sponsors & corporate partners with great service $32.9m • Introducing innovative game day initiatives 2011 $29.0m • Strong empha
Slide 6: Our diversity strategy is driving real growth
For personal use only Our diversity strategy is driving real growth Traditional Rugby League operations including: Revenues ↑ • NRL grant $28.555m • Sponsorship 2011 • Corporate sales $26.681m • Gate & membership Revenues ↑ Special NRL grant $.500m 2011 $.0m Revenues ↔ Broncos Leagues Club grant $.5
Slide 7: Our diversity strategy is driving real growth
For personal use only Our diversity strategy is driving real growth 2012 2011 +/- EBITDA ($’000) Traditional Rugby League operations 808 403 405 Special NRL funding grant 500 0 500 Leagues Club grant 500 500 0 Other non Rugby League revenues 1,082 668 414 2,890 1,571 1,319 Add/(Less) Interest revenu
Slide 8: Focus on capital management
For personal use only Focus on capital management Capital commitments The company is investigating building options for the development of a new high performance centre. The project’s impact on the balance sheet and profitability has not yet been assessed. Cash balances Cash balances grew to $16.116
Slide 9: 2013 Guidance
For personal use only 2013 Guidance Tough market requiring new initiatives. To date we have completed 3 x attractive home games. - TV ratings: v Sea Eagles 1.3M; v Storm 1.21M; v Cowboys 965,000 - Home crowds: v Sea Eagles 31,139; v Storm 40,071; v Cowboys 42,556 Revenues and profits from these game
Slide 10: Agenda
For personal use only Agenda • Tabling of financial statements • Formal resolutions • CEO presentation BRISBANE BRONCOS LIMITED Annual General Meeting Presentation 23 April 2013
Slide 11: Presentation – Paul White
For personal use only Chief Executive Officer Presentation – Paul White BRISBANE BRONCOS LIMITED Annual General Meeting Presentation 23 April 2013
Slide 12: 2012 – 2017 Brisbane Broncos Strategic Plan
For personal use only 2012 – 2017 Brisbane Broncos Strategic Plan To become Australia’s premier sporting franchise Values & Culture Career Development Strategy Execution Global Performance Measures Brand Key Initiatives Community Engagement BRISBANE BRONCOS LIMITED Annual General Meeting Presentatio
Slide 13: Investing in players & game development
For personal use only Investing in players & game development We are continuing to grow our Game Development resources: Paul Dyer Game Development Manager Fletcher Michael Michael Col Darren Simona Holmes Hancock DeVere Henschell Burns Vavega Brisbane-North Brisbane-North Gympie-South Brisbane-West
Slide 14: Community Based Programs
For personal use only GREENBANK RSL CARINA LEAGUES CLUB Community Based Programs Rugby League focus through Broncos link ASPLEY FOOTBALL CLUB ARANA FOOTBALL CLUB Football Club Programs Assisting community via Leagues Clubs support QUEENSLAND GOVERNMENT- GYMPIE JRL QUEENSLAND GOVERNMENT- WEST BRISBAN
Slide 15: Investing in players & game development
For personal use only Investing in players & game development Regional tours by Game Development Department: Cairns Ballina Casino Miles Gympie Toowoomba Lismore Kyogle Moranbah South Burnett St George Wide Bay Wandoan Rockhampton Bundaberg BRISBANE BRONCOS LIMITED Annual General Meeting Presentatio
Slide 16: Continued investment in Elite Player Development
For personal use only Continued investment in Elite Player Development Instead of being restricted to outside recruitment limitations, we have TWO world-class IN-HOUSE Elite Player Development systems: • Brisbane Broncos Academy: Juniors 15-16, Seniors 17-18 • Feeder Club System: Brisbane North, Bri
Slide 17: Intrust Super Cup partner clubs
For personal use only Redcliffe Dolphins Ipswich Jets Norths Devils Wynnum Seagulls Central Capras BRISBANE BRONCOS LIMITED Annual General Meeting Presentation 23 April 2013
Slide 18: Building our membership & supporter base
For personal use only Building our membership & supporter base Expanded Regional Dinners Program - Win/Win grassroots partnerships - Driven & promoted by the local Rugby League clubs themselves - We supply current & former players plus coaching & club staff - Local club provides new members, support
Slide 19: New membership & supporter initiatives
For personal use only New membership & supporter initiatives Supporting competitions in regional communities • Competitions access Season 2012: Launch of the Broncos Insider TV Show • 8 x episodes Channel Nine in Brisbane during 2012 • First club on the eastern seaboard to do this • Fully funded ini
Slide 20: New membership & supporter initiatives
For personal use only New membership & supporter initiatives In-house Membership Management Department established • Ready for Season 2013 • 6 x full-time staff • Personalised membership servicing • Direct membership promotions • Pilot NRL club alongside Bulldogs • 2013 current ticketed memberships
Slide 21: Membership by stadium tier
For personal use only Tier 3: Levels 6–7 Tier 2: Levels 4–5 Tier 1: Levels 1–3 EASTERN STAND EASTERN STAND STAND STAND STAND NORTHERN STAND SOUTHERN NORTHERN SOUTHERN WESTERN STAND WESTERN STAND Tier 1: 14,743 current members from 26,226 seats Tier 2: 1,668 current members from 8,869 seats Tier 3: 1
Slide 22: Building our membership & supporter base
For personal use only Building our membership & supporter base Building our relationship with members & supporters • By introducing innovative communication methods (viral interactive campaign) - Membership Are You With Us? Campaign • Broncos v Cowboys Derby Deal Membership - Added 5,200 non-tickete
Slide 23: Engaging with sponsors and corporate clients
For personal use only Building our membership & supporter base Engaging with sponsors and corporate clients • By providing excellent service including the use of corporate ambassadors - Allan Langer, Gorden Tallis, Darren Lockyer, Shane Webcke, Kerrod Walters, • By providing sponsors ‘money can’t bu
Slide 24: Building our community support
For personal use only Building our community support Season 2012: Community projects labour • Players and staff completed 8,708 hours of community work • Equivalent of nearly 5 x full-time staff Season 2012: Community projects • Continuation of the Learn Earn Legend Indigenous Mentoring Program • No
Slide 25: Continuing to build our brand
For personal Continuing to build our brand use only Social Sponsorship Sponsorship $9m+ target Achieved in 2012 Media 2013 target Merchandise Merchandise Facebook Achieved sales $1.4 million 2012 272,000 target in 2013 sales target Twitter Television 29,000 Youth 23M Engagement Reaching 50k viewers
Slide 26: The Power of the Brisbane Broncos
For personal use only The Power of the Brisbane Broncos MOST WATCHED team on free-to-air 32,235 Average 2012 television in all football codes in 2012 home game crowd (Repucom, 2012) #1 MOST WATCHED Australian club team in four of the last six seasons #1 (Repucom, 2012) 94% Australia’s MOST WIDELY SU
Slide 27: With great success comes great expectation
For personal use only With great success comes great expectation
Slide 28: Disclaimer
For personal use only Disclaimer Presentation is a summary only This presentation is information in a summary form only and does not purport to be complete. It should be read in conjunction with the Company’s 2012 financial report. Any information or opinions expressed in this presentation are subje