Slide 1: 2016 Second Quarter
2016 Second Quarter As at June 30, 2016 Contact/Inquiries: Pat Marshall, Vice President, Communications and Investor Relations <=> T: 416.323.6648 +» E: Pat.Marshall@cineplex.com CINEPLEX
Slide 2: Box Office Market Share
Box Office Market Share CINEPLEX BOX OFFICE MARKET SHARE ENTERTAINMENT AS AT JUNE 30, 2016 IS THE LARGEST AND MOST SUCCESSFUL MOTION PICTURE EXHIBITION COMPANY cineoles IN CANADA neplex @ Landmark, 9.9% 162 |1,659 THEATRES SCREENS Source: Rentrak 5 E> 2 CINEPLEX
Slide 3: Box Office Per Patron (BPP)
Box Office Per Patron (BPP) $9.23 soc) 9074 = $897 sos ga $799 $7.99 $8,05 $8.30 on | | 2006 2007 2008 2009 2010 2011 2012 2013) 2014 2015 Box Office Hi Premium Offerings eplex Entertainment. Not t J or used without permission. 3 <e_> CINEPLEX
Slide 4: More than iterative
More than iterative Theatre Exhibition uy Theatre Digital Film Entertainment and Content Exhibition Commerce <_> 4 CINEPLEX lex Entertainment. Not to be di 4, reproduced or used withou'
Slide 5: Corporate Strategy
Corporate Strategy * Continue to enhance and expand our existing infrastructure and service offerings * Continue to expand our presence as an entertainment destination for Canadians in-theatre, at-home and on-the-go * Capitalize on our core media strengths * Develop and scale gaming-related amusemen
Slide 6: Film Entertainment and Content
Film Entertainment and Content Theatre Exhibition * Food Service « Alternative Programming « Digital Commerce E> © Cineplex Entertainment. Not to be distributed, reproduced or used without permission. 6 CINEPLEX
Slide 7: Accounted for of box office revenue
ACCOUNTED FOR OF BOX OFFICE REVENUE FOR THE THREE MONTHS ENDED JUNE 30, 2016
Slide 8: Wall to wall screens
Wall to wall screens Dolby ATMOS surround sound Reserved seating Extra-wide high back, rocker seats Premium pricing CINEPLEX ULTRA AUDITORIUMS OF SCREENS OF BOX OFFICE
Slide 9: All locations are digital and 3D capable
All locations are digital and 3D capable Premium pricing Reserved seating THEATRES CAPABLE ED CINEPLEX
Slide 10: Locations
LOCATIONS Unique out-of-home experience Seats move in synchronization with the action on screen Premium pricing Reserved seating 62 locations (as at June 30, 2016)
Slide 11: Enhanced food and beverage menu
Enhanced food and beverage menu Adult-only licensed auditoriums Reserved recliner seats Service at your seat Private licensed lounge and box office Premium pricing CINEPLEX LUXURIOUS EXCEPTIONAL CINEMAS CINEPLEX
Slide 12: VIP Cinema Locations
Scotiabank Theatre Saskatoon and VIP (Saskatoon, SK) Cineplex Cinemas Lansdowne and VIP (Ottawa, ON) Cineplex Cinemas Markham and VIP (Markham, ON) Cineplex Cinemas Yonge-Eglinton and VIP (Toronto, ON) Cineplex Cinemas Marine Gateway and VIP (Vancouver, BC) Cineplex Cinemas North Barrie (Barrie, ON)
Slide 13: Food Service
Food Service Bese Smaiehis= : Rares Gene HL re if i nd ‘ * Focus on speed of service * Premium promotional programs * Digital menu boards * Proprietary brands REVENUE 2015
Slide 14: Concession Per Patron (CPP)
Concession Per Patron (CPP) $5.43 sues $4.82 $5.09 $4.27 $4.41 $3.72 $3.84 $3.96 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 <_> Sineplex Entertainment. Not to be distributed, reproduced or used without permission. 4 CINEPLEX
Slide 15: Outtakes
Outtakes OUTTAKES AS AT JUNE 30, 2016 5 <_> 1S CINEPLEX
Slide 16: Self-serve frozen yogurt
Self-serve frozen yogurt Will replace all Cineplex yogurt RBOs yoyosyogurtcafecom © ©®.@° e @q \ AS AT JUNE 30, 2016 . ‘ > © Cineplex Entertainment. Not to be distributed, reproduced o1 4 S 6 CINEPLEX
Slide 17: Poptopia
Poptopia <s FPS. Pr * Selection of specialty gourmet popcorn 23 Locations Nationwide AS AT JUNE 30, 2016 p&ptopia GOURMET POPCORN. <_> v7 CINEPLEX
Slide 18: • • • • • • • • • • •
• • • • • • • • • • •
Slide 19: E>
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Slide 20: E>
E> CINEPLEX
Slide 21: Entertainment
5 <> E inmen| 21 CINEPLEX
Slide 22: SuperTicket
SuperTicket First bundled offering from multiple studios Purchase movie ticket and pre-order digital download at the same time EEE CINEPLEX hacludes $00 Bonus SCENE points SUPERCTICKET Movies available for earliest possible home entertainment release date Now available for over 70% of major titles O
Slide 23: SCENE - Loyalty Program
SCENE - Loyalty Program Canada's top loyalty program for movie 7.7 lovers Members are represented in 33% of Canadian households One of top five loyalty programs in Canada One in five Canadians are SCENE members 63 53 43 3.3 27 24 1.4 0.6 2007. 2008 2009 2010 2011 2012 2013 2014 2015 2016 Q2 Number o
Slide 24: SCENE - Extra Benefits
SCENE - Extra Benefits COMPETITIVE ADVANTAGE Drives attendance frequency Encourages concession spend Better target offers to guests Cineplex Store - Build NOW YOU CAN a awareness / promote trial { 7,4 5 } \ } n Great opportunity for film studios and promotional partners ame 7 L {_ a 1 \y. | POINTS A
Slide 25: Cineplex Media + Cineplex Digital Media
Cineplex Media + Cineplex Digital Media <E> © Cineplex Entertainment. Not to be distributed, reproduced or used without permission 25 CINEPLEX
Slide 26: Cineplex Media
j : Ser Cineplex Media & | Show time | Concourse . © = 9p Cineplex Mobile Cineplex.com <_> 26 CINEPLEX Cineplex Entertainment. Not to be dis
Slide 27: Reach by province
Yukon 4% B.C 96% Alberta 95% Manitoba Sask, 99% Ontario 97% 97% Atlantic 98% Quebec 79% 27 E> CINEPLEX
Slide 28: Advertising awareness results
39% 40 Advertising Correct Brand Ad Awareness Association Entertainment 2ma Pre-Show Cinema Show Tir 52 ED inment. N 28 CINEPLEX
Slide 29: Overwhelming Results
730 56 Overwhelming Results C ED 29 CINEPLEX
Slide 30: Interactive Media Zones (IMZs)
Interactive Media Zones (IMZs) ADVERTISING EXPERIENCE AS AT JUNE 30, 2016 Touch Gesture Image Capture Content Manipulation Social Media Connectivity Data Capture <e_> CINEPLEX
Slide 31: Dynamic Screens
BpMETOGETHER reo 443 screens in ° 138 locations Dynamic Screens “ — , ; ; 31 CINEPLEX
Slide 32: Integrated Media Campaigns
Integrated Media Campaigns E> CINEPLEX
Slide 33: Path to Purchase • Point of Purchase
Path to Purchase « Point of Purchase <> © Cineplex Entertainment. Not to be distributed, reproduced or used without permission 33 CINEPLEX
Slide 34: Path to Purchase
Path to Purchase * Full-service, digital place-based ecosystems * Experiential technologies on the "path to purchase” * Award-winning digital signage company * We design, install, maintain and operate networks for the retail, financial, hospitality and entertainment industries olxlrlolrip § Scotiaba
Slide 35: Oxford Properties
Oxford Properties * Expanded agreement to develop best-in-class, in-mall digital ecosystem * 10 shopping centres in major markets across Canada * Enhancing the customer experience Influencing customer behaviour on the "path to purchase" oe re.us Smashingly good deals from $0 ae . 35 <E> lex Entertai
Slide 36: Ivanhoe Cambridge
Ivanhoe Cambridge VAUGHAN MILLS 2 ED 36 CINEPLEX
Slide 37: Point of Purchase
Point of Purchase QUICK SERVICE RETAIL RESTAURANTS FINANCIAL ¢ Market-leading digital signage company * Designs, installs, manages and consults on some of the largest digital merchandising * Largest digital networks in Canada mayer fin Nertin /\aaroriee) * Proprietary technology - <_> x Entertainmen
Slide 38: Quick Service Restaurants
Quick Service Restaurants 2 | Bakery Fresh 554969 His gt BLT's po% so ong Small Cotter or pt Bieee Bie Sao Sie Tatotn DS Ge . <_> inment. Not to be distribu i 4 u i 38 CINEPLEX
Slide 39: TimsTV
TimsTV MORE THAN 2,200 TIM HORTONS LOCATIONS ACROSS CANADA One of the largest digital signage networks in Canadian retail - <_> 39 CINEPLEX
Slide 40: RBC
RBC RBC Royal Bank <_> 40 CINEPLEX
Slide 41: Retail
Retail -= mm youe Bite TO GET IN |THE Tap went © ROGERS’ BEER >< <_> eproduced or used without permission. 41 CINEPLEX
Slide 42: Amusement Gaming and Leisure
Amusement Gaming and Leisure Cineplex Starburst Inc. » eSports « The Rec Room <_> Cineplex Entertainment. Not to be distributed, reproduced or used without permission. 42 CINEPLEX
Slide 43: Cineplex Starburst Inc.
Cineplex Starburst Inc. Largest Amusement Gaming Company in Canada * Wholly owned and operated * Supplies arcade equipment to Cineplex theatres, other circuits and numerous entertainment venues * Owns and operates Family Entertainment Centres (FECs) across Canada including XSCAPE and Playdium * Owns
Slide 44: Cineplex Starburst Inc.
Cineplex Starburst Inc. * Largest distributor and operator of arcade games in Canada and second largest distributor in the USA * Well-positioned for future growth in this resurging business + Route business — we provide the equipment and share the revenue with a third party operator such as theme pa
Slide 45: Family Entertainment Centres (FECs)
Family Entertainment Centres (FECs) CSI owns seven self-operating FECs across Canada Playdium Mississauga Seven other FECs 17 co-operated licensed locations 24 XSCAPE Entertainment Centres in Cineplex theatres ' c ED lex Entertainment. Not to be distributec Juce 4 withou ; 45 CINEPLEX
Slide 46: XSCAPE Entertainment Centres
XSCAPE Entertainment Centres An entertainment concept in Cineplex theatres featuring the AS AT JUNE 30, 2016 latest video and interactive games along with a redemption centre
Slide 47: Cheer on the Heroes
CHEER ON THE HEROES WIN GREAT PRIZES E> CINEPLEX
Slide 48: eSports
eSports DATE MARCH 6, 2016 $20,000 an POlLars PlayStation CANADIAN CHAMPIONSHIPS EARN 400 SCENE’ POINTS! WHEN YOU GET YOUR TICKET 2016", TO WATCH IN THEATRE CINEPLEX.COM/ YOU TALK A BIG GAME. NOW PLAY ONE. OVER $25,000 IN PRIZES AND BIG-SCREEN GAMING FAME CHAMPIONSHIPS 2016 BY FEATURING re REGISTER
Slide 49: Coming Soon
COMING SOON 40,000 - 60,000 sq. ft. South Edmonton Common (Q3, 2016) R E C Toronto Roundhouse (Q1, 2017) Deerfoot Crossing Calgary (Q2, 2017) 10-15 locations R Oo Oo M
Slide 50: The Rec Room will be Canada's premier social entertainment destination
The Rec Room will be Canada’s premier social entertainment destination. The concept features a wide range of entertainment options: + Alarge attractions area with amusement games and interactive attractions alongside recreational activities like pool and ping pong * Multiple dining options including
Slide 51: Acquisitions
Acquisitions N= Sr THEATRES E> E inmen| S1 CINEPLEX
Slide 52: Financial Highlights
Financial Highlights <_> permission. 52 CINEPLEX ineplex Entertainment. Not to b:
Slide 53: Total Revenue
TOTAL REVENUE $ MILLIONS $1,371 $1,235 $1,171 $1,092 $1,006 $964 S998 $850 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 $805 $740 <_> © Cineplex Entertainment. Not to be distributed, reproduced or used without permission 53 CINEPLEX
Slide 54: Adjusted EBITDA
ADJUSTED EBITDA $ MILLIONS $250 CAGR 37% $200 $202 $201 $173 1 $160 S168 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 $137 $141 $118 <_> d without permission. 54 CINEPLEX plex Entertainment. Not to be distribut
Slide 55: Box Office Revenue
BOX OFFICE REVENUE $ MILLIONS $711 $038 $665 $673 $58 N12 72.7 ; Tia 2009 =. 2010 2001 2012 2013 2014 2015 @- _ <_> a7 CINEPLEX
Slide 56: Food Service Revenue
FOOD SERVICE REVENUE $ MILLIONS $418 $375 $214 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 ; « <_> x Entertainment. N sis 4 56 CINEPLEX
Slide 57: Media Revenue
MEDIA REVENUE $ MILLIONS $154 °, $134 oR CR $110 « g - H . pT wn 887 _ $56 $47 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 TI Media Revenue [J Digital Media Revenue . < <_> plex Entertainment. Not to be distributec fuce 7 f s 57 CINEPLEX
Slide 58: Other Revenue
OTHER REVENUE $ MILLIONS $388 $46 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 . < <_> x Entertainment. Not to be distribu i 4 Yu s 58 CINEPLEX
Slide 59: Total Revenue Per Patron
TOTAL REVENUE PER PATRON CAGR 3.7% $17.80 “si459 ae " en 133g $1878 $12.89 $13.17 3.38 — T | a 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 IB Box Office Per Patron (BPP) Co ions Per Patron (CPP) Media Per Patron J Other Per Patron <_> 4 or used without permission 59 CINEPLEX ineplex Entertainm
Slide 60: 2016 Q2 Results
2016 Q2 RESULTS MILLIONS, EXCEPT ADJUSTED EBITDA MARGIN AND PER PATRON AMOUNTS Box Office $162.1 $186.2 -12.9% Food Service $96.8 $108.4 -10.7% Media $40.2 $35.0 14.8% Other $38.9 $15.9 144.2% Adjusted EBITDA Margin 12.7% 18.9% -6.2% Attendance 16.9 19.7 -14.4% BPP $9.62 $9.45 1.8% CPP $5.74 $5.50 4
Slide 61: Payout Ratio and Dividends
112% 2005 PAYOUT RATIO f 1 1 1 80% 1 1 1 69% | © 67% ' 1 98% 64% 59% 1 56% ! 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ) ‘ 1 2006 2007. +2008 2009 2010 | 2011 2012 57% 2013 64% 2014 62% 2015 $115 $1.15 $1.18 2005 2006 +=. 2007 DIVIDENDS $1.54 $1.41 Sie $1.33 $1.24 $126 $1.26 $1.28 2008 2009 2010 2011-2012
Slide 62: Credit Facilities
CREDIT FACILITIES (MILLIONS) ¢ Jun ¢ June 30/16) Term Facility Apr. 2021 $150 Revolving Facility Apr. 2021 $400 Total $550 - COVENANT LEVERAGE RATIO 2.39 1.94 188 1.66 158 = = = = ; ; j = - ; - 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Q2 2016 <_> ineplex Entertainment. Not to be distri
Slide 63: Outstanding Shareholder Return
Outstanding Shareholder Return $55 $50 $45 $40 $35 $30 $25 $20 $15 $10 $5 2003 2004 2005 2006 2007 2008 2009 2010 201 2012 2013 2014 2015 <_> Cineplex Entertainment. Not to be distributed, reproduced or used without permission 63 CINEPLEX
Slide 64: Non-GAAP Financial Measures
Non-GAAP Financial Measures EBITDA Adjusted EBITDA Adjusted Free ‘Cash Flow Attendance BPP priced product cPP Premium Experiences Concession margin per patron Same store metrics Film cost percentage Concession cost percentage Management of Cineplex uses certain non-GAAP financial measures to evaluat
Slide 65: Thank You!
Thank You!