Transat A.t. Inc. · TSX:TRZ
Transat A.t — Canadian Airline Investment Forum 2012
17 slides from Transat A.t's conference presentation, Nov 8, 2012
Slide 1: Winning the Heart of the Leisure Traveller: the Transat perspective
Winning the Heart of the Leisure Traveller: the Transat perspective Canadian Airline Investment Forum November 8, 2012
Slide 2: International Tourist Arrivals
International Tourist Arrivals
Slide 3: Transat
Transat In the top-5 More than international, $3.5 billion vertically-integrated in sales in 2012 tour operators Key source- 3 million markets: customers, Canada, France, including UK, Italy, Spain, 50% flying on Belgium, etc. Air Transat
Slide 4: Air Transat
Air Transat All-Airbus fleet (A310s & A330s) Excellent on-time performance Voted best leisure airline in the world (SkyTrax) Most climate-efficient airline in North America (Atmosfair)
Slide 5: Growing importance of CSR
Growing importance of CSR Two thirds of travellers prefer to do business with a responsible company Growing sensitivity of investors Transat: now a CSR leader Program covering environmental, economic and social issues implemented in 2007 Policy approved by Board in 2008 World Travel Market Awa
Slide 6: 2 seasons and 3 main markets
2 seasons and 3 main markets SUMMER SEASON WINTER SEASON May - October Nov - April M A South (10%) South (80%) R K Transatlantic (65%) Transatlantic (10%) E France (25%) France (10%) T S MULTI-BRAND, MULTI-CHANNEL
Slide 7: Summer market
Summer market Emphasis on transatlantic routes (1 million seats) Air Transat well-established and selling in all markets Unique offering of 30+ destinations in 14 countries, flying direct, frequencies Open-Jaw: Landing in Nice, flying back from Rome Challenge: Intensifying competition
Slide 8: Response to Challenges
Summer market Response to Challenges New A330 cabin ($4M/aircraft investment) Mixed fleet: low variable costs A330 | low-fixed cost A310 Great on-board service, excellent cabin crew performance Value-added through land portion
Slide 9: 2 seasons and 3 main markets
2 seasons and 3 main markets SUMMER SEASON WINTER SEASON May - October Nov - April M A South (10%) South (80%) R K Transatlantic (65%) Transatlantic (10%) E France (25%) France (10%) T S MULTI-BRAND, MULTI-CHANNEL
Slide 10: Winter market
Winter market Emphasis on Caribbean from Canada (1 million seats) Mixed fleet: wide-body Air Transat aircraft, narrow-body CanJet Airlines Challenges: Firm demand, but intense competition due to high supply Reestablish profitability
Slide 11: Response to Challenges
Winter market Response to Challenges Reduced structure and operational costs by $20M Implemented new inventory- management software Enhanced yield management Growing customer loyalty…
Slide 12: Investing in the product and customer experience
Investing in the product and customer experience New product lines by market segments Innovations: Working on improving OptionPlus, OptionFlex customer experience
Slide 13: Investing in the product and customer experience
Investing in the product and customer experience New Experience Collection Duo (3 days on the beach, 4 days in town) Escapade (Exceptional, authentic one-day experience)
Slide 14: Investing in the product and customer experience
Investing in the product and customer experience NoliZone (Mexico, Rep Dom and Cuba) Value-added promotional package Range of activities allowing for local contact with the community Weekly party on the beach mixing travellers and locals
Slide 15: New cabin category of its own
Investing in the product and customer experience New cabin puts Air Transat in a category of its own in Canada
Slide 16: Summary
Summary 1 Holiday travel: a value-added product 2 Focused on differentiation and customer satisfaction 3 Optimizing processes, adapting fleet strategy and adjusting capacity to improve financial performance. Getting the full benefits will require 3 years.
Slide 17: Winning the Heart of the Leisure Traveller: the Transat perspective
Winning the Heart of the Leisure Traveller: the Transat perspective Canadian Airline Investment Forum November 8, 2012
Transat A.T. — Canadian Airline Investment Forum 2012 on 6ix