Slide 1: Results Presentation
Results Presentation
Slide 2: Disclaimer
2 HY25 Results presentation YouGov’ Disclaimer This presentation contains forward-looking statements that reflect YouGov’s current views with respect to future events and financial and operational performance. These forward- looking statements are based on YouGov’s beliefs, assumptions and expectati
Slide 3: Contents
HY25 Results presentation Contents YouGov’ Stephan Shakespeare (CEO) O01 Financial and Operational Highlights Alex McIntosh (CFO) O02 Financial Review Stephan Shakespeare (CEO) O3 Strategy Update
Slide 4: Financial and Operational Highlights
Financial and Operational Highlights O1 Financialand Operational = Highlights
Slide 5: Financial and Operational Highlights
5 Financial and Operational Highlights YouGov Revenue 34% e reported 2% Adjusted operating profit ™% reported * Resilient performance across the divisions amidst implementation of the cost optimisation plan (13%) ‘ underlying * CPS performance in line with expectations; investment in growth 16% marg
Slide 6: Revenue remains stable and margin profile recovering
6 Financial and Operational Highlights YouGov Revenue remains stable and margin profile recovering amid challenging market conditions @ YouGov Revenue (Em) “© CPS Revenue (Em) ®®Adj. Operating Profit Margin % 21% 16%
Slide 7: Operational update
7 Financial and Operational Highlights YouGov’ Operational update Initial improvements in UX/UI rolled out. Ongoing enhancements planned for 2025 + Data Products sales enablement lead appointed; dedicated sales team to drive global collaboration and growth to be set up in FY26 + Initial Al-enabled f
Slide 8: Current trading and outlook
8 Financial and Operational Highlights YouGov Current trading and outlook O1 Prioritising strategic O Maintaining capital execution while trading allocation discipline conditions remain challenging Highly cash generative business enabling continued investment in technology and panel and scheduled re
Slide 9: Financial Review
Financial Review O2 Financial Review tga a
Slide 10: Revenue and adjusted operating margin by segment
+ Operating profit marg due to higher staff & data co Revenue! by Segment (£m) Data Products © Research CPS 200 160 120 80 40 oO HY 2024 HY 2025 Adj. Operating Margin by Division (£m) Data Products 13.1 15.4 (15%) 30% 37% Research 8.7 12.6 (31%) 10% 14% CPS 13.9 8.3 67% 23% 59% Central Costs (5.6) (
Slide 11: HY 2025 Revenue by region
HY 2025 Revenue!(£m) EMEA @ Americas @ UK Asia Pacific Pts onyey | azo] yey + APAC: Strong growth see and several new client wins
Slide 12: 3% 2% 4% 3% 4% 5% 4% 4% 5% 4% 5% 5% • 6%
12 3% 2% 4% 3% 4% 5% 4% 4% 5% 4% 5% 5% • 6% 5% 7% 7% • 9% 9% 10% 9% • 13% 13% • 18% 20%
Slide 13: Cost optimisation plan on track to generate savings
13 Financial Review YouGov’ Cost optimisation plan on track to generate savings, while we continue to invest for innovation and growth Annualised cost savings anticipated f #1 Increased £20m Efficiencies of which 70% to be realisedin FY25 ( oy Capital Expenditure for FY25 In line with FY24 as a % of
Slide 14: Cash generation and conversion
Cash generation and conversion Operating cash generation (£m) © Acquisitionand other one-off costs(fm) | — Cash conversion 40.0 81% 62% 90% 35.0 80% 30.0 70% 25.0 oon 20.0 40% 18.0 30% 10.0 20% 5.0 10% 0.0 0% HY 2024 HY 2025 Capital expenditures (€m) © PP&E © Panelrecruitment © Technology 9.6 10.0 9
Slide 15: Net debt and leverage position
Net debt and leverage position Total Debt 204.5 Less: Cash (49.8) Net Debt 154.7 Net debt / EBITDA 2.0x Interest cover ratio 5.6x
Slide 16: Strategy Update
16 _ Strategy Update O3 Strategy Update tga a
Slide 17: The YouGov Platform is a virtuous circle
YouGov’ The YouGov Platform isa virtuous circle providing mutual benefit to the public, members, and clients Expands public data Better products and services Data demonstrates value Acquire and retain members Clients Faster and Rewards and better data transparency
Slide 18: The YouGov Platform architecture
18 Strategy Update YouGov The YouGov Platform architecture YouGov Panel m x< so} @ a YouGov Cube o on (0) ® =x fe) => swie3shs yoo] / sedej1ezU|
Slide 19: Universal platform for trusted data sharing
19 Strategy Update YouGov’ Well positioned to establish YouGov as the universal platform for trusted data sharing & Cube-Powered (°) Advanced & Public Data - and Panel _ Products _ Client Services + Providing unparalleled + Increasing range and depth + Superior client experience access to free publi
Slide 20: Near-term priorities to accelerate execution of SP3
20 Strategy Update YouGov’ Near-term priorities as we focus on accelerating execution of SP3 Public Data and Panel + Renewed emphasis on public data to fuel growth of YouGov panels * Continued focus on growing US and GenZ panels D Cube-Powered Products * Technology infrastructure upgrades to build a
Slide 21: H1 FY25 Summary
21 Summary YouGov’ H1 FY25 Summary O1 Resilient performance across divisions with improving margin profile O2 Solid operational progress with initial UX/UI improvements, Al features rollout and key leadership changes O03 On track to achieve £20m cost savings; 70% expected to be realised in FY25 04 N
Slide 22: Living consumer intelligence
Living consumer intelligence | business.yougov.com YouGov, 2024, all rights reserved. All materials contained herein are protected by copyright laws. Any storage, reproduction or distribution of such materials, in whole or in part, in any form without the prior written permission of YouGov is prohib