Comscore, Inc. · NASDAQ:SCOR

Comscore — Investor Presentation (May 2017)

16 slides from Comscore's investor presentation, May 31, 2017

  1. Slide 1: Investor Update May 31, 2017

    © comScore, Inc. Proprietary. 1 Investor Update May 31, 2017

  2. Slide 2: Cautionary Statement

    © comScore, Inc. Proprietary. 2 During this presentation, we make certain forward-looking statements concerning plans and expectations for comScore, Inc. We caution you that these forward-looking statements are based on management’s current expectations of future events and are subject to a number o

  3. Slide 3: Cautionary Statement

    © comScore, Inc. Proprietary. 3 The presentation contains information regarding "cash flow from recurring business operations", a non-GAAP financial measure not determined in accordance with U.S. Generally Accepted Accounting Principles ("GAAP"). The presentation of this non-GAAP measure is not inte

  4. Slide 4: comScore's mission is to measure what matters

    © comScore, Inc. Proprietary. 4 comScore’s mission is to measure what matters to make audiences, consumer behavior and advertising more valuable for our clients – across all platforms.

  5. Slide 5: How to think about comScore's business

    © comScore, Inc. Proprietary. 5 How to think about comScore’s business Digital Audience TV & Movies Advertising Media Metrix Video Metrix Mobile Metrix Plan Metrix Local TV National TV Extended TV XMedia Movies Activation vCE Lift CROSS-PLATFORM

  6. Slide 6: Total Home Panel Products

    © comScore, Inc. Proprietary. 6 Connected Home • Measures in-home device usage for computers, mobile devices, game consoles, Smart TVs, streaming devices, IoT • Key measures include: • Device penetration • Usage frequency • Engagement time • HH demographics • OEM and OS market share • Cross-device a

  7. Slide 7: Distributed Content Measurement

    © comScore, Inc. Proprietary. 7 Distributed Content Measurement New York Times Facebook Instant Articles NBC The Voice YouTube ESPN Flipboard Wall Street Journal Apple News

  8. Slide 8: Content Activation for advertisers

    © comScore, Inc. Proprietary. 8 comScore information allows advertisers to find the right context for any advertising campaign. Content Activation …while ensuring brand-safe, quality delivery  Customizable brand protection enables advertisers to avoid undesirable topics  Viewability and IVT filter

  9. Slide 9: comScore Viewability and comScore vCE

    © comScore, Inc. Proprietary. 9 comScore Viewability • Free viewability measurement across display, video, desktop and mobile • Delivered through self-service UI • Reflects removal of Invalid Traffic – both General and Sophisticated • Base-level viewability reporting for Total Digital across display

  10. Slide 10: Movie Solutions continuing to grow

    © comScore, Inc. Proprietary. 10 Theater Command Center • Used by theaters to manage features, trailers, ads and keys • Automates transfers of content across screens/auditoriums • Builds & runs presentations …. lights, curtains, content! Exhibitor Management System • Used by exhibitors to centrally

  11. Slide 11: Television Products

    © comScore, Inc. Proprietary. 11 Television Products • Census-like measurement • Reporting HHs In virtually all populated zip codes • TV Essentials provides national reporting for 250+ Networks • StationView Essentials delivers ratings for all 210 local markets • OnDemand Essentials provides video-o

  12. Slide 12: comScore data to be integrated into Open AP

    © comScore, Inc. Proprietary. 12 comScore data to be integrated into Open AP

  13. Slide 13: The next generation of cross-platform measurement

    © comScore, Inc. Proprietary. 13 Extended TV™ Private release available now Expanded Charter Program in 2017 Xmedia™ Available Now vCE Cross- Platform™ Initial studies underway The next generation of cross-platform measurement comScore is building next-generation cross-platform measurement tools for

  14. Slide 14: Timeline of Events

    © comScore, Inc. Proprietary. 14 Timeline of Events Late February 2016 Investigation of accounting issues begins October 13, 2016 Nasdaq Panel hearing: Nasdaq imposed February 23rd 2017 compliance deadline shortly thereafter Mid-November 2016 Investigation concluded February 3, 2017 comScore informe

  15. Slide 15: Summary Estimated Cash Flow Statement (unaudited)

    © comScore, Inc. Proprietary. 15 Summary Estimated Cash Flow Statement (unaudited) ($ Millions) 2016 2017 Cash Flow from Recurring Business Operations 12.5$ 10.8$ Selected Investing, Financing and Non-recurring Items Cash from Rentrak merger 1 59.6$ -$ Cash from sale of Digital Analytix Enterprise (

  16. Slide 16: Thank you. Q&A

    © comScore, Inc. Proprietary. 16 Thank you. Q&A

comScore — Investor Presentation (May 2017) on 6ix