Hipages Group Holdings Ltd. · ASX:HPG
Hipages — Investor Presentation (August 2025)
42 slides from Hipages's investor presentation, Aug 22, 2025
Slide 1: FY25 Financial Results
FY25 Financial Results 22 August 2025 ROBY SHARON-ZIPSER I CEO & Co-Founder JACO JONKER I CFOO
Slide 2: ANZ's #1 platform connecting homeowners and tradies
hipages Group is ANZ’s #1 platform to connect homeowners and tradies, building better lives for everyone.
Slide 3: Our Vision
Our Vision To be the most trusted partner in the trade industry.
Slide 4: Agenda
Agenda 1. FY25 results overview 2. Financial & operational update 3. Strategy update 4. FY26 outlook
Slide 5: FY25 Results Overview
FY25 Results Overview R O B Y S H A R O N - Z I P S ER CEO & Co-Founder hi pages Gr oup | 5
Slide 6: hipages Group at a glance (ASX: HPG)
hipages Group at a glance (ASX: HPG) ANZ’s #1 platform to connect Strategic evolution from homeowners and tradies marketplace to SaaS platform Purpose: Tradie Job Future Transform the tradie industry, Building better lives for everyone Marketplace + Management + Services FY25 key strategic milestone
Slide 7: A year of significant strategic delivery
A year of significant strategic delivery Operating leverage driving step-change in Strategic milestones & growth delivery Free Cash Flow generation • Successful Single Tradie Platform 1 migration • NZ business model change • Migration to new price plans2 $83.1m +12% +9% $75.8m +$7.3m vs. pcp Recurri
Slide 8: FY25 Performance
FY25 Performance JACO JONKER CFO & COO hi pages Gr oup | 8
Slide 9: FY25 Group Financial Highlights
FY25 Group Financial Highlights Revenue $7.4m $80.8m $83.1m MRR Recurring revenue Total revenue Up 14% Up 12% Up 10% Profitability 89% $19.6m $2.4m Gross profit margin EBITDA1 NPAT1 FY24: 89% EBITDA Margin 24% (up 2ppt) FY24: $0.1m Key drivers 36.6k $2,267 2.8m Subscription tradies ARPU Tradie-Homeo
Slide 10: Delivering sustainable growth
Delivering sustainable growth MRR excl. GST Total Revenue EBITDA Free Cash Flow Step change in FCF hi pages Gr oup | 10
Slide 11: Double-digit MRR growth continues
Double-digit MRR growth continues hipages Group MRR (excl. GST) MRR growth driven by: 7.4 • Record new business yields underpinned by 6.4 migration to higher STP price plans 5.7 • Existing customers ascending to higher price points 5.2 due to: 4.8 - Job leads pricing based on supply/demand 27% dynam
Slide 12: Record EBITDA margin driven by emerging operating leverage
Record EBITDA margin driven by emerging operating leverage Group operating expenses 1 as % of total revenue Sales Short-term cost cutting during COVID pandemic • Sales employment costs +12% driven by filling 83% 82% vacancies and new roles to support NZ growth 80% 78% 76% 10% 12% Marketing 9% 4% 12%
Slide 13: Technology spend reducing as % of revenue
Technology spend reducing as % of revenue Group technology development spend (in $m)1 Technology spend continues to reduce as % of revenue Total technology spend as a % of Revenue • Continued development of tradie platform alongside marketplace optimisation • FY25 tech investment focused on developi
Slide 14: Australian Operations
Australian Operations
Slide 15: Exceptional marketplace experience for homeowners and tradies
Exceptional marketplace experience for homeowners and tradies Connection1 volume remains strong (after record pcp) Job connection rate remains at record levels, as we focus on growing connection value reflecting exceptional marketplace experience hipages Australia tradie-homeowner connections hipage
Slide 16: ARPU growth reflects enhanced value proposition
ARPU growth reflects enhanced value proposition hipages Australia ARPU ($) Key drivers: • New customers joining STP at higher yields +12% $2,381 CAGR • Migration of existing customers to new plans $2,199 (to complete by October 2025) $1,985 $1,789 • Continued optimisation of job lead prices, $1,536
Slide 17: Solid platform for subscriber growth with STP migration complete
Solid platform for subscriber growth with STP migration complete hipages Australia subscription tradie number (‘000) Key drivers: +1% • Successfully executed platform migration while delivering continued volume and price 33.3 33.1 growth 32.3 • Opportunity to accelerate subscription growth (Refer sl
Slide 18: Retention stable and ARPU growth maintained through STP migration
Retention stable and ARPU growth maintained through STP migration hipages Australia MRR retention rate1 and ARPU hipages Australia • MRR retention remained stable through STP migration (>33k tradies) $2,381 ARPU • Increased retention from early STP user cohorts $2,199 $1,985 • Focus remains on drivi
Slide 19: Significant opportunity from increased STP engagement
Significant opportunity from increased STP engagement Further ARPU growth to be driven by migration Increased engagement expected to drive of tradies to new pricing plans higher retention over time % of hipages AUS total tradie base (at Jun '25) Number of Monthly Active Users1 (000's) of job managem
Slide 20: hipages is the #1 destination for homeowners to connect with tradies
hipages is the #1 destination for homeowners to connect with tradies and for tradies to grow their businesses HOMEOWNER • Continuation of strong partnership with The Block (Channel 9) More value and stronger integration versus previous years with a total reach of 13.6m 1 • 68% brand awareness2 among
Slide 21: Delivering a better homeowner experience
Delivering a better homeowner experience New AI assistant to help homeowners New app designs with improved homepage UI, UX, FY26 focus: post jobs more effectively and find branding and alignment with consumer website answers to complete their projects • Marketplace experience: Focus on driving app d
Slide 22: New Zealand Operations
New Zealand Operations
Slide 23: NZ ARPU growth driven by transition to full subscription model
NZ ARPU growth driven by transition to full subscription model hipages New Zealand (Builderscrack) tradie mix Successful business model evolution with 100% $1,190 of NZ tradies now on a full subscription model ARPU (in A$) • FY25 revenue up 23% driven by higher yields $964 $883 from new subscription
Slide 24: Strategic evolution
Strategic evolution R O B Y S H A R O N - Z I P S ER CEO & Co-Founder hi pages Gr oup | 24
Slide 25: Well positioned to capture larger proportion of TAM
Well positioned to capture larger proportion of TAM Multi-product platform more appealing to a broader tradie base Total Addressable Market Tradie businesses playing in the (Trade Businesses) 11% ‘Total Residential’ segment 301k hipages market Serviceable Tradie businesses playing in penetration the
Slide 26: Opportunity to deepen engagement with ~50k paying tradies
Opportunity to deepen engagement with ~50k paying tradies Paying Tradies1 serviced over each FY ('000s) Opportunity to elevate user experience and engagement: 48 49 46 • Enhanced platform experience designed to make 45 43 hipages indispensable to tradies • Expansion of value-added services (e.g. Too
Slide 27: Unrivalled customer value underpins confidence in strategy
Unrivalled customer value underpins confidence in strategy hipages ROI materially higher than peers1 Translating to lowest take rate of GMV1,2 $32.22 5.22% 3.10% 3.81% 11.17% 11.21% 26.23% $26.24 $19.15 $8.95 $8.92 $3.81 hipages Search 1 Marketplace 2 Social 1 Social 2 Social 3 hipages Search 1 Mark
Slide 28: Reminder of our strategic pillars
Reminder of our strategic pillars Tradie Platform Homeowner Platform Marketplace Job Management Lead SaaS features All things property: generation for Tradies to researching work, hiring services for manage their tradies, and managing home Tradies business services AI tradie enablement Scan the QR c
Slide 29: Job Management - roadmap
Job Management - roadmap H1 H2 FY24 FY25 FY26 FY26 New platform New features Platform enhancement launched in Q4 released Estimate Customer management Desktop version Single tradie platform function enhancement function enhancement Product available: merged 2 Development: services into 1 product Tap
Slide 30: Launching 'hipages toolbox'
Launching 'hipages toolbox' Screen Recording 2025-05-06 at 5.28.16 pm.mov 'hipages In-app services marketplace where hipages tradies can access toolbox' trusted services from third parties all in one place Business Categories: Insurance Financing Materials Other tools • Extends our value proposition
Slide 31: Tech investment increasingly weighted to STP in FY26
Tech investment increasingly weighted to STP in FY26 hipages Group – Tech investment mix (in $m) FY26 key areas of focus Adding and enhancing features & services Tradie platform evolution Drive adoption & Expand self-serve engagement capabilities App merge (one-off Enhancing the marketplace value pr
Slide 32: FY26 outlook
FY26 outlook R O B Y S H A R O N - Z I P S ER CEO & Co-Founder hi pages Gr oup | 32
Slide 33: FY26 targets: continued strong growth in revenue, profitability and cash
FY26 targets1: continued strong growth in revenue, profitability and cash • Total revenue growth 10% - 12% • EBITDA margin2 24% - 26% • Free Cash Flow $8m - $10m 1 Assuming no material deterioration in macroeconomic conditions impacting the Group's key markets under the existing strategy hi pages Gr
Slide 34: Long-term potential profitability at scale
Long-term potential profitability at scale HPG’s fixed cost profile amplifies operating leverage and unlocks significant profitability as the business scales Revenue Margin accretion 100% 100% 100% over time Management Cash EBIT 1 3% 7% Variable Costs 20% Mgmt Cash EBIT1 20% 30% long-term target (Ne
Slide 35: Questions & answers
Questions & answers hi pages Gr oup | 35
Slide 36: Appendices: Financial summary
Appendices Financial summary
Slide 37: FY25 Financial summary
FY25 Financial summary ● Recurring revenue 97% of total revenue (FY24: 95%) ● 89% gross margin3 (FY24: 89%) ● EBITDA margin4 expansion to 24% (FY24: 22%) 1 Operating revenue refers to total revenue from ordinary activities. 2 Reclassifications have been made to comparative balances to conform with c
Slide 38: FY25 Cash flow
FY25 Cash flow ● Positive operating cash flow up 17% to $22.5m as the business benefits from margin expansion and strong business momentum ● Positive net cash flow of $5.5m in FY25 bolstering total cash & funds on deposit to $26.9m ● Free cash flow $’000 Cash flow from operations $22,509 Less capex
Slide 39: FY25 Statutory balance sheet
FY25 Statutory balance sheet hi pages Gr oup | 39
Slide 40: Profit reconciliation
Profit reconciliation hi pages Gr oup | 40
Slide 41: Glossary and definitions
Glossary and definitions Annual revenue per user (ARPU) The annual operating revenue divided by the average of the opening and closing number of total hipages Australia and hipages NZ (Builderscrack) tradies for the period. For FY25, hipages Group ARPU of $2,267 is the blended result of hipages' ARP
Slide 42: Disclaimer
Disclaimer Important notice The material in this presentation has been prepared by hipages Group Holdings Limited (ASX: HPG) ABN 67 644 430 839 (“hipages” or the Company") and is general background information about hipages’ activities current as at the date of this presentation. The information is
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