Slide 1: FY 21/22 Annual Results
FY 21/22 Annual Results June 2022 150.HK
Slide 2: Disclaimer
Disclaimer This Presentation contains information pertaining to Hypebeast Limited and/or its subsidiaries, a liates, related entities, directors, o cers and employees (collectively “Hypebeast”), and is intended to be used solely for your personal reference. It does not nor intends to, in any way or
Slide 3: Financial Snapshot
Hypebeast Ltd. 150.HK Hypebeast Ltd. 150.HK Financial Snapshot Total Revenue Gross Pro t Margin HK$’000 FY2022 FY2021 % Change 1,000M 0M Revenues 895,632 674,212 33% Gross Pro t 549,313 334,127 64% 61% 750M 0M Gross Pro t Margin 61% 50% S&M Expense 160,391 112,791 42% 53% (as % of Revenues) 18% 17%
Slide 4: Growing Social Media Following & Website Traffic
Hypebeast Ltd. 150.HK Hypebeast Ltd. 150.HK Growing Social Media Following & Website Tra c Monthly Unique Visitors Social Media Followers 16.4M 32.4M 15.6M 26.1M FY21 FY22 March 31, 2021 March 31, 2022 1 2 Average Monthly Unique Visitors Social Media Followers 1. Average Monthly Unique Visitors refe
Slide 5: Division North American Headquarters
Hypebeast Ltd. 150.HK Hypebeast Ltd. 150.HK 41 Division North American Headquarters 5
Slide 6: Record Revenue and Profitability
Hypebeast Ltd. 150.HK Hypebeast Ltd. 150.HK Record Revenue and Pro tability YoY +33% YoY YoY YoY +64% +53% +42% Total Revenue Gross Pro t Pro t Before Tax Net Pro t HK$896M HK$549M HK$142M HK$100M Income Tax HK$42M Selling and Marketing Expense HK$160M Admin and Operating Expense HK$203M One-O Merge
Slide 7: Healthy Balance Sheet to Support Organic Growth
Hypebeast Ltd. 150.HK Hypebeast Ltd. 150.HK Healthy Balance Sheet to Support Organic Growth Net Operating Working Capital 600M Improved liquidity and treasury position 450M • Net operating working capital continues to improve • Increased cash position to HK$284M (as at March 31, 2021: HK$210M)1 284M
Slide 8: Media & Agency
FY21/22 Annual Results 8 Media & Agency
Slide 9: Media Segment - Increased Profitability & Contract Values
Media & Agency Hypebeast Ltd. 150.HK Media Segment - Increased Pro tability & Contract Values Revenue Gross Pro t Cost of Sales YoY 69% +46% 55% 45% 31% 654M 451M 447M 245M 202M 203M FY21 FY22 FY21 FY22 FY21 FY22 Media Revenue (HK$) Media Gross Pro t (HK$) Media Cost of Sales (HK$) Media Gross Pro t
Slide 10: Media Growth from North America and EMEA
Media & Agency Hypebeast Ltd. 150.HK Media Growth from North America and EMEA 24% +105% EMEA 36% 39% +98% +3% Americas APAC % of Total Media Revenue % Change vs Prior Year 10
Slide 11: Branching Out To New Segments with Successful Results
Media & Agency Hypebeast Ltd. 150.HK Branching Out To New Segments with Successful Results Media Revenue YoY FY22 Brand Clients +46% Creative Agency Revenue Digital Media Revenue 654M 700M 41% 525M 474M 447M 431M 43% 34% HK$ 350M 52% 260M 27% 59% 175M 66% 57% 73% 48% 0M FY17/18 FY18/19 FY19/20 FY20/
Slide 12: E-Commerce & Retail
12 FY21/22 Annual Results E-Commerce & Retail
Slide 13: Streamlining E-Commerce Operations
E-Commerce & Retail Hypebeast Ltd. 150.HK Streamlining E-Commerce Operations E-Commerce & Retail Revenue and Gross Pro t E-Commerce & Retail Revenue E-Commerce & Retail Gross Pro t YoY +3% 300M $ HK$1,995 (~US$256) Average Order Value1 225M YoY +3% HK$1,081 (~US$139) Average Unit Value2 HK$ 150M 278
Slide 14: Boosting Full Price Sell-through to Achieve Profitability
E-Commerce & Retail Hypebeast Ltd. 150.HK Boosting Full Price Sell-through to Achieve Pro tability Gross Pro t Cost of Inventory Percentage of Full Price Sales 61% 59% 29% 37% 39% 41% 138M 144M 71% 63% 89M 98M FY21 FY22 FY21 FY22 FY21 FY22 E-Commerce and Retail Gross Pro t (HK$) Cost of Inventory (H
Slide 15: Product Diversification Driving High Value Purchases
E-Commerce & Retail Hypebeast Ltd. 150.HK Product Diversi cation Driving High Value Purchases HBX Sales By Category HBX Average Order Value Menswear encompasses highest SOV, while Lifestyle division has Customer basket uplifts observed from Lifestyle division and lower enjoyed growth in collectibles
Slide 16: Q&A Thank you.
Q&A Thank you. HYPEBEAST
Slide 17: Appendix
17 FY21/22 Annual Results Appendix
Slide 18: Financial Information & Ratio Summary
Appendix FY20/21 FY21/22 Financial Information & HK$’000 US$’0001 HK$’000 US$’0001 % Change Ratio Summary Pro t & Loss Revenues 674,212 86,604 895,632 115,046 33% Gross Pro t 334,127 42,919 549,313 70,560 64% Gross Pro t Margin 50% 50% 61% 61% Selling & Marketing Expense 112,791 14,488 160,391 20,60
Slide 19: Websites, Links & Contact
Appendix Websites, Links & Contact Media Corporate http://hypebeast.ltd http://www.hypebeast.com Investor Relations http://www.hypebae.com Contact investors@hypebeast.com https://popbee.com Agency https://hypemaker.co Commerce https://hbx.com 19