Inuvo, Inc. · AMEX:INUV
Inuvo — Investor Presentation (September 2012)
23 slides from Inuvo's investor presentation, Sep 26, 2012
Slide 1: Inuvo, Inc. (NYSE MKT: INUV) September 2012
INUVO, INC. (NYSE MKT: INUV) September 2012 *
Slide 2: Forward-Looking Statement
FORWARD-LOOKING STATEMENT Certain statements in this presentation relating to Inuvo®, Inc. ("Inuvo") contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. All forward-looking statements included in
Slide 3: About Us
ABOUT US Inuvo®, Inc. (NYSE MKT: INUV), an Internet marketing and technology company specializing in browser-based consumer applications, managing networks of website publishers and operating specialty websites. The Company operates amongst two distinctive business lines: * SOFTWARE SEARCH (Approxim
Slide 4: alOt Appbar and Home Page Search
* alOt Appbar and Home Page search Over 7.6 million worldwide users Appbar users growing at 9% over 2 months High growth in Tier 1 Markets led by United States and United Kingdom Market in 26 countries and 8 languages Expected to generate double-digit quarter-on-quarter revenue growth for Q3 and Q4
Slide 5: Appbar
APPBAR * digital camera Economics Search monetized through Google Approx $60,000 on daily Ad Spend Projected break even on LTV in 5 months Target 35% Annual Return
Slide 6: Homepage
HOMEPAGE * digital camera Economics Search monetized through Google
Slide 7: Alternate Search
ALTERNATE SEARCH * Search monetized through Google Double-digit quarterly growth Growth trends with toolbars and homepages
Slide 8: Affiliate Sales
AFFILIATE SALES * Receives a commission on all sales Includes sales through in-app search Includes sales through BargainMatch Approximately 2,500 Affiliate Partners Affiliate partners featured on Appbar and BargainMatch
Slide 9: Display Advertising Sales
DISPLAY ADVERTISING SALES * Economics Paid on an Effective CPM Approx $400,000 per month No incremental costs Offered in 22 countries in 8 languages
Slide 10: BargainMatch Search Monetization
BARGAINMATCH SEARCH MONETIZATION * Economics Search monetization through Yahoo! Ability to drive traffic specifically for search Ability to generate organic traffic Low consumer turn-over
Slide 11: Publisher Network (Approximately 50% of Annual Revenue)
* PUBLISHER NETWORK (Approximately 50% of Annual Revenue) ValidClick Yellowise Local.Alot
Slide 12: ValidClick - 3rd Party Publisher Network
VALIDCLICK - 3RD PARTY PUBLISHER NETWORK * CLICK MONETIZED Liaison between advertisers and Third Party Publishers Inuvo provides pay-per-click advertisements to publishers through our ValidClick technology 3 year contract with Yahoo! Thousands of websites from well known portals to independent blogs
Slide 13: Yellowise – Inuvo is the Publisher
YELLOWISE – INUVO IS THE PUBLISHER * Converts generic search queries into local results Monetizes search results with Yahoo! Provides complete business listings for local communities Consumer friendly by providing mapping, ratings and reviews
Slide 14: Local.Alot – Inuvo is the Publisher
LOCAL.ALOT – INUVO IS THE PUBLISHER * Converts generic search queries into local results Monetizes search results with Google Provides complete business listings for local communities Consumer friendly by providing mapping, ratings and reviews
Slide 15: Competitive Advantage
COMPETITIVE ADVANTAGE * Strong strategic relationships with market leaders Google and Yahoo! 7.6 million alOt Appbar users and growing Inuvo direct marketing technology for customer acquisition is designed for increased return-on-investment Currently spending approx $60,000 daily on Appbar acquisiti
Slide 16: Inuvo's Worldwide Presence
INUVO’S WORLDWIDE PRESENCE * Marketed in 26 Countries in 8 Different Languages
Slide 17: Industry Overview
INDUSTRY OVERVIEW * Market Size in Excess of $70 Billion Global Search Market is over $40 Billion Affiliate, Local Deals and Consumer Applications Market of $2.4 Billion, Forecasted @ 20% CAGR Mobile internet usages accounts for 8% of the market, however it is rapidly expanding due to improved smart
Slide 18: Growth Strategy
GROWTH STRATEGY * Diversification Broad product portfolio allowing us to expand and capitalize on strategic partnerships across multiple products Penetration Continually increase our alOt appbar user base, currently at 7.6 million users Focused on adding users in higher revenue Tier 1 markets Increa
Slide 19: Select Market and Financial Highlights
SELECT MARKET AND FINANCIAL HIGHLIGHTS * Symbol: (INUV) Fiscal Year End December 31st 52-Week Trading Range(1) $0.46 - $1.99 Stock Price $0.70 Shares Outstanding 23.5 Million First Quarter 2012 Revenue $8.8 Million Second Quarter 2012 Revenue $12.9 Million July 2012 Revenue* $4.6 Million August 2012
Slide 20: Peer Valuation
PEER VALUATION * Company Name Symbol Revenue (TTM) 6/30/2012* Market Cap (9/24/2012)* Market Cap/ Revenue Inuvo, Inc. (Post Merger Pro Forma) INUV $60.2 $16.4 0.27 ValueClick, Inc. VCLK 632.4 1320.0 2.08 Perion Network, LTD PERI 41.4 68.4 1.65 Local.com Corp. LOCM 98.6 36.5 0.37 Marchex, Inc. MCHX 1
Slide 21: Management Team
MANAGEMENT TEAM * Peter Corrao, Chief Executive Officer More than 25 years of executive level management experience Served as CEO of Bluestreak.com, a digital marketing products and services company Served as President and CEO for Cogit Corporation, an online target marketing company 17 years at Adv
Slide 22: Investment Highlights
INVESTMENT HIGHLIGHTS * Adjusted EBITDA positive Expecting double digit quarter on quarter revenue growth throughout 2012 Announced revenue of $4.6 million for July 2012 Announced revenue of $5.1 million for August 2012 Trading at a valuation significantly lower than peers Tier 1 search queries from
Slide 23: Thank You
THANK YOU * Inuvo, Inc. 143 Varick Street New York, NY 10013 www.inuvo.com Peter Corrao, CEO & President (212) 231-2000 peter.corrao@inuvo.com Investor Relations Alliance Advisors, LLC Alan Sheinwald, President (914) 669-0222 asheinwald@allianceadvisors.net