Tel Aviv Stock Exchange Ltd. · TASE:TASE
Tel Aviv Stock Exchange — Gix Internet — Investor Presentation (June 2022)
21 slides from Tel Aviv Stock Exchange's investor presentation, June 2022
Slide 1: Company Presentation
Company Presentation June 2022
Slide 2: Forward Looking Statement
Forward Looking Statement This presentation is intended for the provision of non-comprehensive information for the sake of convenience solely. You are hereby referred to the full prospectus and immediate and periodic reports filed by the company with the Israel Securities Authority and the Tel Aviv
Slide 3: Vision
Vision Gix aspires to be a one stop shop for Marketing and Advertising technologies in all marketing activities. Gix’s portfolio offers a broad array of innovative MarTech and AdTech (Marketing Technologies) products and services, specializing in the field of search, content, video and social networ
Slide 4: Gix Highlights
Gix Highlights GIX Internet is well positioned in the field of Ad-Tech and Mar-Tech technologies Traded in Tel-Aviv Stock Exchange since 2013 Provide solutions for all advertising segments: search, content, social and video Acquired Cortex Media Group in October 2021 Annual revenues of ~$45 million
Slide 5: A MarTech and AdTech company, specializing in the development and distribution of free software
A MarTech and AdTech company, specializing in Establised in 2017, cortex developed capabilities the development and distribution of free software to allowing transformation of original created content millions of users, while generating revenue from ads to a profit center through traffic acquisition
Slide 6: Gix Internet Team
Gix Internet Team Yoram Bauman Amihay Hadad Itay Brookmayer Ofir perl chairman CEO Gix Media CEO Cortex CEO One of the senior advertising A well-established CPA, holding senior Joined Gix Media in 2013. Served in Founded Cortex in 2017. Former General experience as CFO both in YNET and personnel inI
Slide 7: New Attractive Structure
New Attractive Structure Current structure New structure Gix Internet Gix Internet 78% 58% 76% Viewbix Gix Viewbix Media 100% 70% Gix Media Cortex 70% Cortex
Slide 8: Revenues Y2Y- Pro forma Revenues Y2Y
Revenues Y2Y- Pro forma Revenues Y2Y In thousands of $ In thousands of $ 75,000 50,000 71,875 45,313 68,000 43,000 12% 11% 64,063 62,000 40,938 40,000 55,000 35,000 2020 2021 2020 2021
Slide 9: Cash Flow
Cash Flow In thousands of $ 4,500 3,000 3,178 69% 2,767 1,880 1,500 0 2019 2020 2021
Slide 10: Global Digital Advertisement Market
Global Digital Advertisement Market According to eMarketer (research firm) from November 2021 $785.08B $717.44B the global digital advertising spend in 2021 was $492 billion, with an expectation to reach $785 billion in 2025 $648.15B The growing market creates a huge demand for the advertising $571.
Slide 11: About Gix Media
About Gix Media Well known in the MarTech and AdTech field, with proven record and ability to cope and flourish in this dynamic market Senior partner with one of the search giants since 2013 Since March 2020, an improved agreement was signed between Gix Media and the search giant for 3 years, includ
Slide 12: Gix Media
Gix Media Apps Developing products and apps, for the benefit of web users along with generating income from searches Creates apps and softwares for end users: distributing free softwares (browser add-ons and desktop apps) to end users while driving revenues from searches and advertisements
Slide 13: Gix Media
Gix Media Native to Search Native to Search is an innovative automatic system for the purchase and sale of ad spaces according to search terms The system performs optimization on several levels to gain the ultimate, optimal combination enabling maximal profit in any given timeframe The product allow
Slide 14: Cortex specializes in creating original content
Cortex specializes in creating original content Cortex owns and operates 7 content brands (Websites) Massive brands vogue.com time.com nydailynews.com Cortex MG 192M visitors 240M visitors 168M visitors 400M visitors Cortex publishes and promotes its content thourgh a number of leading platforms at
Slide 15: Cortex Content
Cortex Content Using cutting-edge technology software, AI and analysis Cortex is able to accurately select the potentially most successful content Cortex’s primary focus is to adapt, research, and create content that attracts our readers and launches them into an alternate reality- for example, user
Slide 16: HOW DOES IT WORK?
HOW DOES IT WORK? What makes us different Phase 1 Our AI platf Dorms promotes an article to a user Phase 2 The reader engages with our content and is exposed to ads through their journey We specialize in buying media and yet we don't have a single media buyer working for Cortex We have developed a u
Slide 17: Automatic Scalable Content Delivery Platform
AUTOMATIC SCALABLE CONTENT DELIVERY PLAFORM Cortex’s content is written by humans. AII else is done automatically Cortex uses cloud infrastructure: Cortex’s automatic platform includes the following services Classifies our content Opening campaigns Learns the behaviour and preferences of millions of
Slide 18: Our Partners
Our Partners The company works with the world's most leading programmatic advertisers More than 30,000 advertisers use Cortex properties to reach over 30 million monthly readers in a brand-safe environment. Leading brands including BestBuy, Walmart, Geico, Toyota, and Samsung are among our key adver
Slide 19: Merger of Gix Media and Cortex
Merger of Gix Media and Cortex More diversity and increase in addressable markets 1 Gix media accomplished the acquisition of Cortex (70%) in October 2021 2 Merging Gix Media and Cortex will allow the creation of a synergy between the complementary activities, enabling rapid growth in Gix Media’s “N
Slide 20: Growth Engines
Growth Engines Expedite the merge between Gix Media and Cortex in order to accelerate the collaboration and the mutual knowledge Integrating Cortex in the Gix Media “Native to Search” activity Going global with more languages in the content brands of Cortex shall accelerate growth Continue to locate
Slide 21: Thank You
gx THANK YOU