Brown Forman Inc · NYSE:BF.A
Brown Forman — Shareholder Meeting (July 2025)
31 slides from Brown Forman's shareholder meeting presentation, Jul 24, 2025
Slide 1: Annual Meeting of Stockholders
Annual Meeting of Stockholders July 24, 2025
Slide 2: Opening video placeholder slide
Opening video placeholder slide
Slide 3: Sue J. Perram
Sue J. Perram VP, Director, Investor Relations
Slide 4: Conduct of the Annual Meeting
Conduct of the Annual Meeting To ensure a productive and respectful experience for all attendees, the following guidelines will be observed during today's Annual Meeting: • Meeting Agenda: We will follow the agenda to ensure we cover all essential business efficiently. • Meeting Business: The only b
Slide 5: Forward-Looking Statement
Forward-Looking Statement Today's presentation may contain forward-looking statements, which are any predictions, projections, or other statements about future events based on current expectations and assumptions. Actual results may differ materially from these forward-looking statements because of
Slide 6: Campbell P. Brown
Campbell P. Brown Chair of the Board of Directors
Slide 7: 2025 Annual Meeting of Stockholders Agenda
2025 Annual Meeting of Stockholders July 24, 2025 Agenda 1. Welcome, Call to Order, and Introductions Campbell P. Brown Chair of the Board of Directors 2. Report on Notice and Quorum Michael E. Carr, Jr. EVP, General Counsel and Secretary 3. Proposals and Vote Results Election of Directors Ratificat
Slide 8: Campbell P. Brown and Michael E. Carr, Jr.
Campbell P. Brown Michael E. Carr, Jr. Chair of the EVP, General Counsel Board of Directors and Secretary
Slide 9: AMS.B-F.COM
AMS.B-F.COM If you are a Class A stockholder and you did not vote, or if you would like to change your vote, you may vote online now. The Source of Our S T R E N G T H 2025 ANNUAL MEETING OF STOCKHOLDERS 9
Slide 10: Annual Meeting of Stockholders
Annual Meeting of Stockholders July 24, 2025
Slide 11: Campbell P. Brown
Campbell P. Brown Past Chair of the Board of Directors
Slide 12: Marshall B. Farrer
Marshall B. Farrer Chair of the Board of Directors
Slide 13: Lawson E. Whiting
Lawson E. Whiting President and Chief Executive Officer
Slide 14: We own the greatest spirits brand in the world.
“We own the greatest spirits brand in the world.” -Owsley Brown II The Source of Our S T R E N G T H 2025 ANNUAL MEETING OF STOCKHOLDERS 14
Slide 15: U.S. Total Distilled Spirits Retail Sales Value
U.S. Total Distilled Spirits Retail Sales Value CAGR 1yr 3yr 5yr 10yr 20yr 10% -1% 1% 4% 5% 5% 6% Historical Growth Range 4% -2% 2014 2019 2024 Source: IWSR 2024 The Source of Our S T R E N G T H 2025 ANNUAL MEETING OF STOCKHOLDERS 15
Slide 16: Brown-Forman Strategic Framework
Brown-Forman Strategic FRAMEWORK The Source of Our S T R E N G T H 2025 ANNUAL MEETING OF STOCKHOLDERS 16
Slide 17: Portfolio: Strategic Reshaping
Building for the Future PORTFOLIO Strategic Reshaping The Source of Our S T R E N G T H 2025 ANNUAL MEETING OF STOCKHOLDERS 17
Slide 18: Portfolio: Thoughtful Innovation
Building for the Future PORTFOLIO Thoughtful Innovation The Source of Our S T R E N G T H 2025 ANNUAL MEETING OF STOCKHOLDERS 18
Slide 19: New Jack Daniel's Global Creative Campaign
Building for the Future PORTFOLIO New Jack Daniel’s Global Creative Campaign The Source of Our S T R E N G T H 2025 ANNUAL MEETING OF STOCKHOLDERS 19
Slide 20: Jack Daniel's video placeholder slide
Jack Daniel’s video placeholder slide
Slide 21: Geography: Own Distribution Expansion
Building for the Future GEOGRAPHY Own Distribution Expansion The Source of Our S T R E N G T H 2025 ANNUAL MEETING OF STOCKHOLDERS 21
Slide 22: Geography: U.S. Distributor Changes
Building for the Future GEOGRAPHY U.S. Distributor Changes The Source of Our S T R E N G T H 2025 ANNUAL MEETING OF STOCKHOLDERS 22
Slide 23: People: Adapting our Organizational Structure
Building for the Future PEOPLE Adapting our Organizational Structure The Source of Our S T R E N G T H 2025 ANNUAL MEETING OF STOCKHOLDERS 23
Slide 24: People: Core Values Remain Unchanged
Building for the Future PEOPLE Core Values Remain Unchanged The Source of Our S T R E N G T H 2025 ANNUAL MEETING OF STOCKHOLDERS 24
Slide 25: Investment: Capital Priorities
Building for the Future INVESTMENT Capital Priorities The Source of Our S T R E N G T H 2025 ANNUAL MEETING OF STOCKHOLDERS 25
Slide 26: Brown-Forman Strategic Framework
Brown-Forman Strategic FRAMEWORK The Source of Our S T R E N G T H 2025 ANNUAL MEETING OF STOCKHOLDERS 26
Slide 27: We still own the greatest spirits brand in the world.
“We still own the greatest spirits brand in the world.” -Lawson Whiting The Source of Our S T R E N G T H 2025 ANNUAL MEETING OF STOCKHOLDERS 27
Slide 28: Annual Meeting of Stockholders
Annual Meeting of Stockholders July 24, 2025
Slide 29: Non-GAAP Measures
Non-GAAP Measures Use of Non-GAAP Financial Information. We report our financial results in accordance with U.S. generally accepted accounting principles (GAAP). Additionally, we use some financial measures in this presentation that are not measures of financial performance under GAAP. These non-GAA
Slide 30: Non-GAAP Measures
Non-GAAP Measures ● “Other Items.” Other Items include the additional items outlined below. “Foundation.” During fiscal 2024, we committed $23 million to the Brown-Forman Foundation and Dendrifund (the Foundation and Dendrifund) to support the communities where our employees live and work. This adju
Slide 31: Total B-F Organic Fiscal 2025 Net Sales Reconciliation
Total B-F Organic Fiscal 2025 Net Sales Reconciliation Acquisitions Reported Impairment Other Foreign Organic and Change Charges Items1 Exchange Change2 Divestitures (%) (+/-) (+/-) (+/-) (%) (+/-) Net Sales (5)% 3% –% 1% 2% 1% Gross Profit (7)% 3% –% –% 3% (2)% Advertising Expense (8)% 2% –% –% 1%