Brown Forman Inc · NYSE:BF.A
Brown Forman — Investor Day (October 2025)
105 slides from Brown Forman's investor day presentation, Oct 15, 2025
Slide 1: Brown-Forman Investor Day 2025
me ? THAT’S WHAT “= MAKES JACK, ACK @ BROwN-FORMAN INVESTOR DAY 2025 NASHVILLE, TN WHISKEY |\_:
Slide 2: Presenter Biographies
THAT’S WHAT MAKES JACK, ACK @ BROwN-FORMAN PRESENTER BIOGRAPHIES - & z we NE WHISKEY
Slide 3: Lawson Whiting
Prior to being appointed CEO, Lawson Whiting served as executive vice president and chief operating officer of Brown-Forman, where he oversaw regional operations, global production, and corporate responsibility. He has served on the company’s Executive Leadership Team since 2013. Lawson began his car
Slide 4: Jeremy Shepherd
Jeremy Shepherd began his career at Brown‑Forman in 2005 as commercial manager for Canada, and over the last 20 years, he has held commercial and marketing leadership roles in New York City, Louisville, and London. Prior to his current role as Chief Marketing Officer, Jeremy led the company's USA & C
Slide 5: Mark Bacon
Mark Bacon is responsible for the overall global strategic direction and marketing for the Jack Daniel’s Family of Brands. He brings 36 years of experience at Brown-Forman, having built his career from the ground up, joining the company in 1989 as a sales representative for the Northeast region. In
Slide 6: Jamie Butler
Jamie Butler is responsible for creative and communications across the Jack Daniel’s portfolio, with oversight of campaign development and implementation, partnerships, and licensing. Jamie joined Brown-Forman in 2006 as a member of the U.K. marketing team. He worked throughout the Brown-Forman port
Slide 7: Amanda Fowler
Amanda Fowler is responsible for overseeing the innovation and renovation of Jack Daniel’s products. In this role, she leverages her foundation in consumer behavior with a passion for brand-building. Amanda joined Brown-Forman Australia in 2014, where she held various insights roles and supported re
Slide 8: Chris Fletcher
Chris Fletcher uses an extensive knowledge of the whiskey-making process to supervise and ensure the world’s top-selling whiskey is both in constant supply and true to Jack’s guiding belief that “Every day we make it, we’ll make it the best we can.” Chris is one of only a handful of individuals to h
Slide 9: Jennifer Powell
Jennifer Powell is part of the Americas Leadership Team for Brown-Forman, leading the growth of the portfolio of brands and building capabilities within the marketing team. She began her career with Brown-Forman more than 20 years ago as an intern at the Brown-Forman headquarters in Louisville, Kent
Slide 10: Michael Masick
Michael Masick stewards Brown‑Forman’s businesses across the USA, Canada, Mexico, South and Central America, and the Caribbean. He joined Brown‑Forman in 2010 and has since served in several finance, strategy, and commercial leadership positions. Most recently, he oversaw Latin America, Africa, Ukrai
Slide 11: Chris Graven
Chris Graven partners closely with Brown‑Forman’s CEO and the other members of the Executive Leadership Team on establishing the company's strategic priorities, including identifying growth opportunities for our portfolio, geographies, investments, and people. Chris joined Brown‑Forman in 2005 as di
Slide 12: Sue Perram
Sue Perram started her career with Brown-Forman in 2009 as the brand analytics manager for Southern Comfort and Finlandia in the North American region. Over the next decade, she held a variety of local, regional, and global roles, including brand and commercial finance in the U.S., chief of staff for
Slide 13: Presentation Slides
THAT’S WHAT MAKES JACK, ACK @ BROwN-FORMAN PRESENTATION SLIDES - & z we NE WHISKEY
Slide 14: Sue Perram | VP, Director, Investor Relations
SUE PERRAM | VP, Director, Investor Relations
Slide 15: Important Information on Forward Looking Statements
IMPORTANT INFORMATION ON FORWARD LOOKING STATEMENTS This presentation contains statements, estimates, and projections that are “forward-looking statements” as defined under U.S. federal securities laws. Words such as “aim,” “anticipate,” “aspire,” “believe,” “can,” “continue,” “could,” “envision,” “e
Slide 16: Agenda
AGENDA Building for the Future LAWSON WHITING President and Chief Executive Officer Long Runway for Growth JEREMY SHEPHERD EVP, Chief Marketing Officer Strategic Priorities MARK BACON SVP, Global Managing Director, Jack Daniel’s Meaningful Difference JAMIE BUTLER VP, Creative and Communications Direct
Slide 17: Lawson Whiting | President and Chief Executive Officer
LAWSON WHITING | President and Chief Executive Officer
Slide 18: A Place Like No Other
A PLACE LIKE NO OTHER. INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 18
Slide 19: Adapting to Win in a New Landscape
ADAPTING TO WIN IN A NEW LANDSCAPE. INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 19
Slide 20: Global Organization, Distributor, RTC and Leadership Changes
GLOBAL ORGANIZATION CHANGES U.S. DISTRIBUTOR CHANGES RTC CHANGES IN JAPAN AND LEADERSHIP STRATEGY WORK ITALY INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 20
Slide 21: Still Playing the Long Game
STILL PLAYING THE LONG GAME. INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 21
Slide 22: Sound Capital Deployment Strategy
SOUND CAPITAL DEPLOYMENT STRATEGY. INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 22
Slide 23: A Brand Like No Other
A BRAND LIKE NO OTHER. INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 23
Slide 24: Jeremy Shepherd | EVP, Chief Marketing Officer
JEREMY SHEPHERD | EVP, Chief Marketing Officer
Slide 25: Like No Other
LIKE NO OTHER
Slide 26: Number 1 American Whiskey in the World and Most Valuable
JACK DANIEL’S IS THE NUMBER 1 AMERICAN WHISKEY IN THE WORLD AND THE MOST VALUABLE GLOBAL SPIRITS BRAND IN THE WORLD. Source: IWSR 2024 Retail Sales Value
Slide 27: Jack Daniel's Has Tremendous Opportunity to Gain Share
JACK DANIEL’S CONTINUES TO HAVE TREMENDOUS OPPORTUNITY TO GAIN SHARE Jack Daniel's has 3.7% Market Share of Global TDS Source: IWSR 2024 Global TDS Retail Sales Value INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 27
Slide 28: Positioned to Capture Global Growth of American Whiskey
POSITIONED TO CAPTURE GLOBAL GROWTH OF AMERICAN WHISKEY 60% $24B* $8B* STD+: U.S. Whiskey % to Total Whiskey 40% GRAND TOTAL $8B* $29B* 20% 20% 40% 60% 80% 100% JD FOB % Share of U.S. Whiskey Source: IWSR 2024, Standard+ Whiskey: *Value pool is Global Std+ Whiskey INVESTOR DAY | NASHVILLE, TN | OCTO
Slide 29: Mark Bacon | SVP, Global Managing Director, Jack Daniel's
MARK BACON | SVP, Global Managing Director, Jack Daniel’s
Slide 30: Jack Daniel's Marketing Strategy (1955)
ROL : The, Jack Daniel Marketing Strateg . Maintain product eaeiiie and unique taste. . Hold to high unit price. . No artificial stimulants to either wholesaler or retailer. . Continue to stress distillery’s smallness at both trade and con- sumer level. . Design advertising calculated to create an e
Slide 31: Strategic Priorities
STRATEGIC PRIORITIES PORTFOLIO DEVELOPMENT Reach new consumers and occasions through innovation and premiumization MEANINGFUL DIFFERENCE Win the hearts and minds of consumers by inspiring them to live life on their own terms OPERATIONAL EXCELLENCE Win at the point of purchase and point of consumptio
Slide 32: Jamie Butler | VP, Creative and Communications Director
JAMIE BUTLER | VP, Creative and Communications Director, Jack Daniel’s
Slide 33: Like No Other
LIKE NO OTHER
Slide 34: Jack Daniel's Is a Whiskey Like No Other
JACK DANIEL’S IS A WHISKEY LIKE NO OTHER 01 02 03 04 ICONIC LIQUID A STORY BADASS SWAGGER LIKE NO OTHER LIKE NO OTHER LIKE NO OTHER LIKE NO OTHER INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 34
Slide 35: Consumer-Obsessed
CONSUMER-OBSESSED 01 02 03 AUDIENCE CHANNEL CREATIVE INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 35
Slide 36: Video Placeholder
VIDEO PLACEHOLDER
Slide 37: That's What Makes Jack Jack
THAT’S WHAT MAKES JACK JACK Rs - THE FILM
Slide 38: Video Placeholder
VIDEO PLACEHOLDER
Slide 39: Four New Campaign Films
FOUR NEW CAMPAIGN FILMS LEAD FILM SUPPORTING FILMS WHAT MAKES JACK JACK THE CALL THE DROP THE JOURNEY :60 / :30 / :20 / :15 :20 / :10 :20 / :15 :20 / :15 INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 39
Slide 40: The Drop
‘\ THE DROP
Slide 41: Video Placeholder
VIDEO PLACEHOLDER VIDEO PLACEHOLDER
Slide 42: Top-Tier Consumer Ad Performance in Pre-Launch Research
TOP-TIER CONSUMER AD PERFORMANCE IN PRE-LAUNCH RESEARCH PERCENTILE SUMMARY Scores better than x% of ads tested Above Norm At Norm Below Norm U.S. UK GERMANY MEXICO AUSTRALIA JAPAN APPEAL 78.7 90.6 87.2 83.5 95.2 91.4 BRAND 89.8 92.5 87.8 77.7 94.7 94.6 LINKAGE BEHAVIOR 84.1 76.7 83.7 80.7 90.8 95.2
Slide 43: Campaign Channels
ON-PREMISE ECOMMERCE + SEARCH OOH INFLUENCER TV/VOD/OLV SOCIAL ACTIVATION INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 43
Slide 44: Campaign Creative: From One Small Town to the World
AGI BEES US \NOWY FROMA QUIET TOWN IN TENNESSEE a ail TO MAKING CS aa of + NOISE ON HIS WHISKEY DID wes ? STAGES THAT FOR HIM a! WORLDWIDE IT'S NOT SCOTCH. IT'S NOT BOURBON. FROM ONE SMALL TOWN IN TENNESSEE TO THE WORLD IT'S JACK.
Slide 45: Campaign Creative: Smooth Sippin' Whiskey Delivered
SMOOTH SIPPIN’ WHISKEY DELIVERED yi ig! SMOOTH SIPPIN’ WHISKEY DELIVERED DOUBLE MELLOWED. EXTRA SMOOTH. GETTO KNOW {| A DIFFERENT SIDE OF JACK DOUBLE MELLOWED. EXTRA SMOOTH. FLAVOR OF TENNESSEE SMOOTH SIPPIN’ WHISKEY DELIVERED SMOOT SIPPIN’ WHISKI DELIVE POURA FLAVOR OF TENNESSEE
Slide 46: Video Placeholder
VIDEO PLACEHOLDER
Slide 47: Slide 47
Slide 48: GIF Placeholder
GIF PLACEHOLDER
Slide 49: Quaity
Quaity Jennessee
Slide 50: Slide 50
Slide 51: Largest Campaign in Brand History
LARGEST CAMPAIGN IN BRAND HISTORY Markets represent 74% of Retail Sales Value Source: IWSR 2024 Retail Sales Value INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 51
Slide 52: Slide 52
Slide 53: Video Placeholder
VIDEO PLACEHOLDER
Slide 54: Amanda Fowler and Chris Fletcher
AMANDA FOWLER | Global Portfolio Strategy Director, Jack Daniel’s CHRIS FLETCHER | VP, Master Distiller and Director of Distillery Operations
Slide 55: Jack Daniel's Tennessee Whiskey Is the Beating Heart of Our Portfolio
JACK DANIEL’S TENNESSEE WHISKEY IS THE BEATING HEART OF OUR PORTFOLIO INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 55
Slide 56: Each Part of Our Portfolio Serves a Purpose
EACH PART OF OUR PORTFOLIO SERVES A PURPOSE IN MEETING CONSUMER NEEDS PASSION POINTS APPROACHABLE ELEVATED PERFECTLY EXPERTISE MIXED INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 56
Slide 57: Portfolio Strategy: Innovation, Renovation, Geographic Expansion
OUR PORTFOLIO STRATEGY IS INSPIRED BY INNOVATION, SUPPORTED BY RENOVATION AND GEOGRAPHIC EXPANSION INNOVATION RENOVATION GEOGRAPHIC EXPANSION Recruits new consumers and invites Enhancing existing products Opportunities to connect to consumers reappraisal around the world INVESTOR DAY | NASHVILLE, TN
Slide 58: Renovation That Premiumizes and Reinforces Specialness
RENOVATION THAT PREMIUMIZES AND REINFORCES SPECIALNESS 1910 1947 1957 1962 1975 1982 1998 2011 NOW INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 58
Slide 59: All Innovation Must Have a Positive Impact on the Trademark
ALL INNOVATION MUST HAVE A POSITIVE IMPACT ON THE JACK DANIEL’S TRADEMARK EXTENDS BUILDS JACK DANIEL’S WHISKEY-MAKING APPEAL CREDENTIALS SUPPORTS MEANINGFUL DIFFERENCE INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 59
Slide 60: Meet the Newest Member of Our Family
MEET THE NEWEST MEMBER OF OUR FAMILY Newly Launched U.S. in August and select International Markets launching now Strong Early Results Press and Buzz US PR efforts drove over 314 million in media reach, including more than 9.7 million influencer and social impressions INVESTOR DAY | NASHVILLE, TN | O
Slide 61: Video Placeholder
VIDEO PLACEHOLDER
Slide 62: Making Whiskey the Same Way for Generations
MAKING WHISKEY THE SAME WAY FOR GENERATIONS INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 62
Slide 63: Award-Winning Innovation That Honors Our History
AWARD-WINNING INNOVATION THAT HONORS OUR HISTORY INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 63
Slide 64: Exciting Consumers with Special and Scarce Whiskeys
EXCITING CONSUMERS WITH SPECIAL AND SCARCE WHISKEYS INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 64
Slide 65: Video Placeholder
VIDEO PLACEHOLDER
Slide 66: Brown-Forman Investor Day 2025
@ BROwN-FORMAN F ner | INVESTOR DAY 2025 NASHVILLE, TN
Slide 67: Video Placeholder
VIDEO PLACEHOLDER
Slide 68: Jennifer Powell | VP, Marketing Director, USA & Canada
JENNIFER POWELL | VP, Marketing Director, USA & Canada
Slide 69: On-Premise
ECOMMERCE ON-PREMISE + SEARCH OOH INFLUENCER TV/VOD/OLV SOCIAL ACTIVATION INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 69
Slide 70: The On-Premise Is the #1 Brand-Building Channel
THE ON-PREMISE IS THE #1 BRAND-BUILDING CHANNEL IN OUR INDUSTRY SALES CHANNEL CONSUMER & BRAND CHANNEL ADVOCACY CHANNEL INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 70
Slide 71: Our Mission: Consumer Call and Bartender Advocacy
OUR MISSION Strengthen Jack as a Passionate and Meaningful Choice on BOTH SIDES of the Bar CONSUMER CALL BARTENDER ADVOCACY INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 71
Slide 72: Consumer Call
CONSUMER CALL INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 72
Slide 73: In Every Bar You'll Always Know Someone by Name
IN EVERY BAR YOU'LL ALWAYS KNOW SOMEONE BY NAME
Slide 74: Video Placeholder
VIDEO PLACEHOLDER
Slide 75: The Call Is a Call to Action for Consumers
THE CALL IS A CALL TO ACTION FOR CONSUMERS INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 75
Slide 76: A Portfolio Primed to Cement Jack's Place on the Menu
A PORTFOLIO PRIMED TO CEMENT JACK’S PLACE ON THE MENU INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 76
Slide 77: On-Premise Activation: Like No Other
ON-PREMISE ACTIVATION… LIKE NO OTHER INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 77
Slide 78: Video Placeholder
VIDEO PLACEHOLDER
Slide 79: Bartender Advocacy
BARTENDER ADVOCACY INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 79
Slide 80: Around the World, We're Unleashing Advocacy
AROUND THE WORLD, WE’RE UNLEASHING ADVOCACY… Prioritize KEY CITIES Drive Lead with INFLUENCE & JDTW ENGAGEMENT INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 80
Slide 81: Video Placeholder
VIDEO PLACEHOLDER
Slide 82: Proudly Served in Fine Establishments and Questionable Joints Everywhere
PROUDLY SERVED IN FINE ESTABLISHMENTS AND QUESTIONABLE JOINTS EVERYWHERE INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 82
Slide 83: Michael Masick and Chris Graven
MICHAEL MASICK | EVP, President, Americas CHRIS GRAVEN | EVP, Chief Strategy Officer
Slide 84: Jack Daniel's Family of Brands Has a Long Runway for Growth
JACK DANIEL’S FAMILY OF BRANDS HAS A LONG RUNWAY FOR GROWTH ACROSS THE GLOBE 60% $24B* $8B* STD+: U.S. Whiskey % to Total Whiskey 40% GRAND TOTAL $8B* $29B* 20% 20% 40% 60% 80% 100% JD FOB % Share of U.S. Whiskey Source: IWSR 2024, Standard+ Whiskey: *Value pool is Global Std+ Whiskey INVESTOR DAY |
Slide 85: The United States
THE UNITED STATES INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 85
Slide 86: Transforming the U.S. RTM to Unlock Growth
TRANSFORMING THE U.S. RTM TO UNLOCK GROWTH Better Performance Increased dedication Value and market share growth More engagement, improved focus, and greater account coverage Changed distributors in 14 states Including some of our largest markets - CA, TX, NY Updated Business Terms Expanded Relation
Slide 87: Executing the Global Strategic Priorities in the U.S.
EXECUTING THE GLOBAL STRATEGIC PRIORITIES WITH EXCELLENCE IN THE U.S. That’s What Makes Jack, JACK On-premise evolution Innovation Campaign THE CALL THE DROP THE JOURNEY INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 87
Slide 88: JD FOB Growing Value Share; Price Gains Aligned to Premium Whiskey
JD FOB GROWING VALUE SHARE; PRICE GAINS ALIGNED TO PREMIUM WHISKEY CATEGORY Nielsen Takeaway Pricing TDS ex RTDS JD FOB JDTW 2021 2025 4YR CAGR 0% +1.5% +1.7% JD Blackberry -2% launch (3)% (4)% $22.10 $22.90 $23.60 $24.30 -4% (4)% NEW Jack campaign Evolving -6% on-premise 9-7-24 9-6-25 strategy 13WK
Slide 89: Mexico
MEXICO INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 89
Slide 90: Expanding Our Footprint and Relevance in Mexico
EXPANDING OUR FOOTPRINT AND RELEVANCE IN MEXICO MARKET & CONSUMER CATEGORY JD OPPORTUNITY U.S. Whiskey gaining share of 8th largest Premium+ Total Whiskey spirits market 7th largest RTD market globally 10% JD FOB is increasing market share; 9% RSV growth over past 5 yrs 10 YR CAGR (Value) Growing mi
Slide 91: Brazil
BRAZIL INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 91
Slide 92: Brazil Has Consistently Delivered Double-Digit Value Growth
BRAZIL HAS CONSISTENTLY DELIVERED DOUBLE-DIGIT VALUE GROWTH MARKET & CONSUMER CATEGORY JD OPPORTUNITY Premium+ whiskey is fastest-growing spirits category in Brazil (5YR CAGR +19%) JD FOB leads Premium+ spirits category; 7th largest whiskey fastest-growing of top 3 brands market globally JD FOB cons
Slide 93: Europe
EUROPE INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 93
Slide 94: Europe: A Mature Region with Strong Foundations for Growth
EUROPE: A MATURE REGION WITH STRONG FOUNDATIONS FOR GROWTH… #1 GAINING SHARE IN BRAND METRICS ARE 15% MARKET SHARE STABLE OR IMPROVING OF STD+ WHISKEY 6 KEY MARKETS ACROSS EUROPE Penetration INDICATORS GROWTH UK Italy Consideration Unaided IIMPACT OF Awareness REACH Buzz France Spain MEANINGFUL DIFF
Slide 95: Further Opportunities Across the Region
…AND FURTHER OPPORTUNITIES ACROSS THE REGION Brand Channel Geography NEW OD MARKET DRIVING DISTRIBUTION EMERGING EUROPEAN MARKET GAINING SHARE Source: IWSR 2024 INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 95
Slide 96: India
INDIA INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 96
Slide 97: India: A Bright Spot Globally
INDIA: A BRIGHT SPOT GLOBALLY MARKET & CONSUMER CATEGORY JD OPPORTUNITY Most populous Whiskey is the largest spirits 11% country category in India, and India is the 2nd largest whiskey market CONTRIBUTION TO RSV Fastest growing in the world! economy 6% 5% Growing middle class 2% 2% Increasing <1% di
Slide 98: Asia
ASIA INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 98
Slide 99: Asia: A Continent of Diverse Opportunity
ASIA: A CONTINENT OF DIVERSE OPPORTUNITY MARKET & CONSUMER CATEGORY JD OPPORTUNITY Others $7B+ RSV 19% MARKET SHARE Diverse markets - 30% Whiskey is the largest 3% developed to international spirits category developing 8% in Asia - projected to grow at 4% over next 5 years 9% 18% Increasingly affluen
Slide 100: Global Travel Retail
GLOBAL TRAVEL RETAIL INVESTOR DAY | NASHVILLE, TN | OCTOBER 2025 100
Slide 101: Global Travel Retail: The World's Leading Stage for Brand Exposure
GLOBAL TRAVEL RETAIL: THE WORLD’S LEADING STAGE FOR BRAND EXPOSURE MARKET & CONSUMER CATEGORY JD OPPORTUNITY $5B+ RSV Increasing Whiskey is the largest spirits 49% passenger travel category at 50% of total GTR; +10pts STD+ WHISKEY AS % OF TDS projected to grow >3% over the Evolving retail next five y
Slide 102: Jack Daniel's Family of Brands Has a Long Runway for Growth
JACK DANIEL’S FAMILY OF BRANDS HAS A LONG RUNWAY FOR GROWTH ACROSS THE GLOBE 60% $24B* $8B* STD+: U.S. Whiskey % to Total Whiskey 40% GRAND TOTAL $8B* $29B* 20% 20% 40% 60% 80% 100% JD FOB % Share of U.S. Whiskey Source: IWSR 2024, Standard+ Whiskey: *Value pool is Global Std+ Whiskey INVESTOR DAY |
Slide 103: Lawson Whiting | President and Chief Executive Officer
LAWSON WHITING | President and Chief Executive Officer
Slide 104: Questions & Answers
BRAND .. QUESTIONS ANSWERS @ BROwN-FORMAN INVESTOR DAY 2025 NASHVILLE, TN
Slide 105: Brown-Forman Investor Day 2025
me ? THAT’S WHAT “= MAKES JACK, ACK @ BROwN-FORMAN INVESTOR DAY 2025 NASHVILLE, TN WHISKEY |\_: