Slide 1: FSN E-Commerce Ventures Limited - Investor Presentation filing letter
FSN E-Commerce Ventures Limited N' YY (formerly ‘FSN E-Commerce Ventures Private Limited’) February 09, 2022 National Stock Exchange of India Limited BSE Limited Exchange Plaza, 5" Floor, Corporate Relationship Department, Plot No. C/1, G Block, 2™! Floor, New Trading Wing, Bandra — Kurla Complex, R
Slide 2: Investor Presentation Quarter ended December 31, 2021
Investor Presentation Quarter ended December 31, 2021 FSN Ecommerce Ventures Limited
Slide 3: Disclaimer
Disclaimer By attending the presentation or by reading the presentation slides you agree to be bound as follows: This Presentation is prepared by FSN E-Commerce Ventures Limited (“Company”) and is for information purposes only without regards to specific objectives, financial situations or needs of
Slide 4: Table of Contents
TableAgenda of Contents 1. Business and Operational Highlights 2. Financial Performance
Slide 5: Business and Operational Highlights
1 Our Beauty and Personal Care Offering Business and Operational Highlights
Slide 6: Operational Performance Highlights
Operational Performance Highlights Consolidated GMV grew 26% sequentially (“QoQ”) and 49% Year on Year (“YoY”) to ₹ 20,435 million in Q3 FY22; 1 and grew 83% year to date FY22 Beauty and Personal Care (BPC) GMV grew 29% QoQ and 32% YoY to ₹ 15,333 million in Q3 FY22; 2 and grew 58% year to date FY22
Slide 7: Consolidated GMV
Consolidated GMV Total GMV (in ₹ million) 239% 83% YoY growth YoY 51,360 51% YoY 80% 66% 65% 63% 49% 40,460 -23% 20,435 16,229 14,696 26,849 28,050 13,741 12,410 9,971 16,501 4,338 FY2019 FY2020 FY2021 9M FY2022 Q1FY21 Q2FY21 Q3FY21 Q4FY21 Q1FY22 Q2FY22 Q3FY22 GMV grew 26% QoQ and 49% YoY in Q3 FY22
Slide 8: Key BPC Business Highlights
Key BPC Business Highlights Nykaa hosted its biggest annual flagship sale event- the Pink Friday Sale from 24th - 30th November in Q3 FY22, featuring the widest curation of 100% authentic products and irresistible offers on 1500+ brands - from international bestsellers to homegrown staples - on app,
Slide 9: Key BPC Business Highlights (contd.)
Key BPC Business Highlights (contd.) Nykaa.com introduced multiple international brands Sol de Janeiro, Elemis, 111Skin, Nudestix, bringing the best of 4 global beauty to India - across premium and luxe categories With the return of customers into physical retail, Nykaa has accelerated store expansi
Slide 10: Beauty and Personal Care | Visits and Monthly Average Unique Visitors
Beauty and Personal Care | Visits and Monthly Average Unique Visitors Visits (in million) 15% 43% YoY YoY 659 667 575 465 214 220 232 378 201 194 171 93 FY2019 FY2020 FY2021 9M FY2022 Q1FY21 Q2FY21 Q3FY21 Q4FY21 Q1FY22 Q2FY22 Q3FY22 Monthly Average Unique Visitors (in million) 67% 11% YoY YoY 22 21
Slide 11: Beauty and Personal Care | Orders and AOV
Beauty and Personal Care | Orders and AOV 69% Orders (in million) 1% YoY YoY 19.7 17.0 17.1 11.0 11.6 7.6 5.8 5.4 5.9 6.1 4.0 1.9 FY2019 FY2020 FY2021 9M FY2022 Q1FY21 Q2FY21 Q3FY21 Q4FY21 Q1FY22 Q2FY22 Q3FY22 AOV (₹) 2,158 2,092 1,963 1,976 1,966 1,913 1,837 1,763 1,433 1,448 FY2019 FY2020 FY2021 Q
Slide 12: Beauty and Personal Care | Annual Unique Transacting Customers and GMV
Beauty and Personal Care | Annual Unique Transacting Customers and GMV Annual Unique Transacting Customers (in million) 44% 7% YoY YoY 7.9 7.9 7.2 6.7 5.6 5.5 5.6 5.3 5.1 4.8 5.5 3.5 FY2019 FY2020 FY2021 9M FY2022 Q1FY21 Q2FY21 Q3FY21 Q4FY21 Q1FY22 Q2FY22 Q3FY22 GMV (in ₹ million) 58% 178% 35% YoY Y
Slide 13: Key Fashion Business Highlights
Key Fashion Business Highlights In Q3 FY22, Nykaa Fashion launched its first TV campaign For Nakhrewalis, By Nakhrewalis, 1 starring its first brand ambassador Alaya F, portrayed the quintessential Nykaa Fashion shopper who seeks choice and curation when it comes to fashion and loves to express her
Slide 14: Fashion | Visits and Monthly Average Unique Visitors
Fashion | Visits and Monthly Average Unique Visitors Visits (in million) 245% YoY 328 356% YoY 172 95 115 115 98 77 38 56 29 0 10 FY2019 FY2020 FY2021 9M FY2022 Q1FY21 Q2FY21 Q3FY21 Q4FY21 Q1FY22 Q2FY22 Q3FY22 Monthly Average Unique Visitors (in million) 260% YoY 15 16 16 13 249% YoY 10 7 6 4 4 2 2
Slide 15: Fashion | Orders and AOV
Fashion | Orders and AOV 156% Orders (in million) YoY 3.9 123% YoY 2.4 1.5 1.2 1.3 1.4 1.1 0.8 0.6 0.7 0.4 0.2 FY2019 FY2020 FY2021 9M FY2022 Q1FY21 Q2FY21 Q3FY21 Q4FY21 Q1FY22 Q2FY22 Q3FY22 AOV (₹) 4,000 3,590 3,500 3,170 3,257 2,739 3,064 2,905 3,000 2,500 2,343 2,207 1,604 2,000 655 1,500 1,000 F
Slide 16: Fashion | Annual Unique Transacting Customers and GMV
Fashion | Annual Unique Transacting Customers and GMV Annual Unique Transacting Customers (in million) 278% YoY 1.6 1.6 445% 1.5 1.3 YoY 1.0 0.6 1.0 0.6 0.4 0.4 0.5 0.2 0.1 0.2 0.003 0.0 FY2019 FY2020 FY2021 9M FY2022 Q1FY21 Q2FY21 Q3FY21 Q4FY21 Q1FY22 Q2FY22 Q3FY22 GMV (in ₹ million) 236% 795% YoY
Slide 17: Key Operational Metrics
Key Operational Metrics Quarter ended Nine Month Ended Dec-21 Dec-21 YoY Metric Unit Jun-20 Sep-20 Dec-20 Mar-21 Jun-21 Sep-21 Dec-21 YoY Seq. Dec-20 Dec-21 Growth growth growth Number of Visits Beauty and Personal Care Million 93 171 201 194 214 220 232 16% 6% 465 667 43% Fashion Million 10 29 56 7
Slide 18: Financial Performance
2 Our Beauty and Personal Care Offering Financial Performance
Slide 19: Consolidated Financial Highlights
Consolidated Financial Highlights Revenue from Operations: • Revenue from Operations grew 24% QoQ and 36% YoY to ₹ 10,984 million in Q3 FY22; and grew 65% year to date FY22 • Revenue from sale of products grew 24% QoQ and 31% YoY in Q3 FY22, driven by growth in transacting customers • Income from Ma
Slide 20: Consolidated Revenue from Operations
Consolidated Revenue from Operations Revenue from Operations (in ₹ million) 65% YoY 32% YoY 28,006 24,409 36% YoY 18,501 17,004 10,984 11,590 8,853 8,080 8,170 6,038 2,886 FY2019 FY2020 FY2021 9M FY2022 Q1FY21 Q2FY21 Q3FY21 Q1FY22 Q2FY22 Q3FY22 Revenue grew 24% QoQ and 36% YoY in Q3 FY22 Notes: 1. R
Slide 21: Gross Profit Margin & Key Operating Expenses
Gross Profit Margin(1) & Key Operating Expenses % of Revenue from operations 46.3% 42.7% 40.9% 40.6% 38.9% 38.9% 11.4% 13.7% 14.0% 11.8% 11.6% 11.1% 11.4% 10.4% 10.1% 8.9% 10.6% 11.1% 10.3% 10.6% 9.6% 9.2% 10.8% 6.9% FY2019 FY2020 FY2021 Q1FY2022 Q2FY2022 Q3FY2022 Gross Margin Marketing & advertisem
Slide 22: Consolidated EBITDA and Marketing Expense
Consolidated EBITDA and Marketing Expense EBITDA ₹ million and EBITDA Margin %(1) 2.1% 4.5% 6.4% 6.6% 4.5% 3.3% 3.3% 6.3% 1,567 1,247 836 690 246 1,119 269 288 FY2019 FY2020 FY2021 9M FY2022 Q1FY2022 Q2FY2022 Q3FY2022 Marketing Expenses ₹ million and Marketing Expenses Margin %(1) 11.8% 11.4% 6.9% 5
Slide 23: Consolidated PBT and PAT
Consolidated PBT and PAT PBT in ₹ million 661 370 457 415 31 14 -145 -313 FY2019 FY2020 FY2021 9M FY2022 Q1FY2022 Q2FY2022 Q3FY2022 PAT in ₹ million 616 437 290 337 35 12 -264 -230 FY2019 FY2020 FY2021 9M FY2022 Q1FY2022 Q2FY2022 Q3FY2022 PBT was ₹ 415 million year to date FY22 lower by 9%, primaril
Slide 24: Consolidated P&L
Consolidated P&L Quarter Ended Nine months ended For year Particulars Dec-21 Dec-20 YoY Sep-21 QoQ Dec-21 Dec-20 YoY ended (Unaudited) (Unaudited) Growth (Unaudited) Growth (Unaudited) (Unaudited) Growth March 21 Revenue from Operations 10,984 8,080 36% 8,853 24% 28,006 17,004 65% 24,409 Cost of goo
Slide 25: Glossary
Glossary Term Description Unique customers identified by their email-id or mobile number who have placed at least one Order on our websites, mobile applications or physical stores Annual Unique Transacting during the last 12 months ended as on measurement date. Annual Transacting Customers, with res
Slide 26: Thank you
Thank you 25