Slide 1: Presentation on Market Overview of Brightcom Group Limited
QN —_——— ©& |. brightcom group a Ie: +91 (40) 67449910 EEAX #91 (22) 66459677 May 02, 2020. BSE Limited National Stock Exchange of India Ltd. P. J. Towers, Dalal Street, Exchange Plaza, Bandra Kurla Complex, Bandra MUMBAI – 400 001. East, Mumbai-400051. Scrip Code: 532368 Symbol: BCG Dear Madam/Sir,
Slide 2: Market Overview
=. brightcom group MARKET OVERVIEW
Slide 3: Market Overview: Digital Advertising Structure
• The Company’s business operates within today’s complex and constantly diversifying $248.6 billion Digital Advertising industry (“DA”), which is a subset of the Global Advertising industry (“GAD”). Globally, programmatic Market Overview advertising has become the preferred method for buying and sel
Slide 4: Digital Advertising Relationship Overview
DIGITAL ADVERTISING RELATIONSHIP OVERVIEW sa (2) < | L — | arpck, RTB client \ / a) RTBserver <> (tone Data Providers Context Audiences Hpyer-local Targeting CRM On-boarding Fraud Viewability ]Q >». NY brightcom group
Slide 5: Digital Advertising Channels
The Digital Advertising industry utilizes several channels to execute advertising campaigns for brands. Some of these media formats include: (i) display marketing, (ii) Video Advertising, (iii) Mobile Marketing (iv) search and email marketing, (v) lead generation and (vi) Social Media Advertising Di
Slide 6: Global Ad Spending
INTERNET USER GROWTH 9000 8000 7,796 7000 6000 5000 4,574 4,294 4000 3000 2,300 2000 1,340 835 1000 527 728 658 454 261 369 349 180 42 29 0 Africa Asia Europe Latin America Middle East North America Australia Total Population Est in Millions 2020 Internet Users in Millions 2019 Source: Mckinsey, eMa
Slide 7: Total Global Ad Spending by Category and Region
TOTAL GLOBAL AD SPENDING BY CATEGORY AND REGION (Amounts in Millions of USD) Category 2014 2015 2016 2017 2018 2019 2019-2014 CAGR Digital advertising 127.3 146.6 168.5 190.5 212.0 231.4 12.7% Broadband 429.3 463.8 500.5 539.4 581.2 624.6 7.8% TV advertising 183.5 189.4 202.5 209.0 223,1 233.9 5.0%
Slide 8: Impact of Covid19 on Digital Advertising
When the restrictions are lifted the initial reaction of many will be to jump offline and do things that they couldn’t before – visiting friends and family, visiting museums and theatres, returning to pubs, restaurants, sports grounds, places of worship, gyms and libraries. However, digital marketer
Slide 9: Digital Advertising Industry Evolving Trends
• The profile of digital spend is changing as it evolves, with engaging online video formats and social (23.5% in 2018) growing rapidly whilst traditional display banner formats grow at more subdued single digit rates, a predicted 8.7% in 2018. • Digital spending is becoming predominantly mobile rat
Slide 10: Competitor Comparison
COMPETITOR COMPARISON Advanced Marketing Artificial Platform & Intelligence Digital Internet & Media & Software & Data Email Competitors Location Media Social VideoAds Entertainment Mobile Development Analytics Marketing E-Commerce India, USA, Europe, LATAM, APAC | v v v Bid dingX Guangdong, China x