Tinybeans Group Ltd · ASX:TNY
Tinybeans — Investor Presentation (March 2022)
24 slides from Tinybeans's investor presentation, March 2022
Slide 1: Investor Presentation
Investor Presentation (ASX: TNY; OTCQB: TNYYF) March 2022 Unless otherwise noted, amounts are in USD and are audited 1
Slide 2: Synonymous with Parenting
SYNONYMOUS WITH PARENTING Tinybeans is where new families start and where growing families get inspiration on We have what they need things to do, places to go and what to buy. We provide millions of parents with a safe space to capture and share memories, find trustworthy content and receive though
Slide 3: The Tinybeans Community
THE TINYBEANS COMMUNITY 28M mindful, proactive, influential parents 98% “My #1 goal is to raise amazing kids” 91% “Imywould rather have more time with family than more money” 92% “Itʼs important for websites/apps to personalize for my family” DATA + INSIGHTS LAB Source: Tinybeans website uniques, reg
Slide 4: First Half Fiscal 2022 Summary
FIRST HALF FISCAL 2022 SUMMARY Strong growth continues, delivering US$M record half year result +49% YOY $6.45M ● Record Revenues of US$6.45M, up 49% YoY, largely driven by record $4.34M advertising revenues of US$5.65M, up 52% YoY and paid subscriptions to US$586K, up 42% YoY. Other revenue include
Slide 5: Advertising Revenues
ADVERTISING REVENUES US$3.13M Revenue Unique audience demographics supporting strong growth in advertising revenues +52% YOY $5.65M ● We serve consumers and help parents raise amazing kids. Through solving their problems, we monetize amongst other ways with advertising ● Advertising revenue hit a re
Slide 6: The Tinybeans Ad Platform
UPDATED VALUE PROPOSITION The Tinybeans Ad Platform ● We serve consumers and help parents raise amazing kids. ● The Ad Platform incorporates many channels ○ Website (Content, native ads, video, high impact, banners, etc.) ○ Emails (Dedicated, newsletter sponsorships, targeted, banners, etc.) ○ App (
Slide 7: YouTube Case Study
YOUTUBE CASE STUDY Launch Sponsor of Tinybeans.com Campaign Objectives: ● Increase perception of YouTube Kids among parents ● Reach parents in 2 key frames of mind: Inspired & Learning ● Connect with and engage parents of kids ages 2-8 Campaign Results: ● Campaign generated 1M+ engagements (opens, c
Slide 8: Subscription Revenues Rapidly Scaling
SCALABLE SUBSCRIPTION MODEL Subscription Revenues Rapidly Scaling US$0.58M Revenue ● We serve consumers and help parents raise amazing kids. Through solving their problems, we monetize amongst other ways with subscriptions ● Subscription revenue hit a record US$586K, up 42% YoY, with the number of p
Slide 9: Audience
EVOLVING AUDIENCE MODEL Audience ● This past quarter saw the two website platforms merged into one and with it, an integrated experience to help parents raise amazing kids. ● Total Active Users across Q2-FY22 declined as expected and previously communicated. Through Q2, monthly active users settled
Slide 10: Customer Lifetime Value
3.6x LTV/CAC $178 80% Retention ACQUIRING CUSTOMERS Customer Lifetime Value (~$50)* Acquisition Cost * Based on early results across a range of channels. Further investment expected and experimentation to continue through 2022. LTV is calculated on trailing 12 months of actuals. 10
Slide 11: Strategic Pillars - First Half Update
GROWTH & STRATEGY Strategic Pillars - First Half Update: Executing Growth Strategy 01 Enhance customer value proposition to 02 Enable the platform to scale the 03 Elevate the brand to be the go-to drive Lifetime Value audience resource for parents and brands ● Launched the significantly upgraded web
Slide 12: Financial Results
FINANCE Financial Results (in USD and audited) 12
Slide 13: Profit & Loss Summary
FINANCIAL RESULTS Profit & Loss Summary USD ($M) H1-FY22 H1-FY21 % Chg Highlights: Total Revenue 6.45 4.34 49% ● Revenue up +49% vs prior year, driven by both ad sales and subscription growth Cost of Goods Sold (0.64) (0.23) -180% ● Gross Margin decreased to 90%, which was expected to support larger
Slide 14: Cash Waterfall
FINANCIAL RESULTS Cash Waterfall Operating Cash Flow -$1.52M $5.13M -$6.65M $4.97M -$0.44M $5.16M $2.16M Jul-21 Operating Cash Receipts Operating Cash Capital Raise, Net of Fees All Other Activity Dec-21 Opening Balance Disbursements and Converted Directors’ Closing Balance Loans Highlights: ● Opera
Slide 15: Growth and Strategy
GROWTH Growth and Strategy 15
Slide 16: Massive Opportunity $934B Annually
LARGE ADDRESSABLE MARKET Massive Opportunity $934B Annually 4M X $233,610 = $15.8T Births per year Cost of raising a child to 17* Cumulative TAM for parenting till 17 16 https://www.usda.gov/media/blog/2017/01/13/cost-raising-child
Slide 17: Customer Lifetime Value Today and Towards 2025
CUSTOMER LIFETIME VALUE Today and Towards 2025 $1000+ +355% $178 (2022) $1000 (2025+) Advertising $10 Revenue Streams Subscriptions $168 Advertising Subscriptions + Ecommerce Other Services $178 Strategy Target 28M Proactive Parents Broaden the value proposition 50/50 advertising/subscription 2022 2
Slide 18: Broadening the Value Proposition
VALUE PROPOSITION EVOLUTION Broadening the Value proposition ie The Customer Now we serve extended Next we plan to broaden family (ie Grandparents) that to serve the parent and the child directly 18
Slide 19: Broadening The Value Proposition
VALUE PROPOSITION EVOLUTION Broadening The Value Proposition IE. The Customer NOW NEXT Sharing Organizing Parenting More Community E-Commerce Marketplace Memories Memories Content Content Extended Family Children Parents LEGEND 100% Direct Value Indirect Value Little to no Value 19
Slide 20: Scalable Multiple Revenue Streams
GROWTH & STRATEGY Scalable Multiple Revenue Streams 50% ADVERTISING REVENUES Industry leading 1st party data, 100% brand safe quality content, local and national 50% CONSUMER REVENUES 85% One subscription with memories, personalized 15% content & community + Future E-Commerce offerings 2021 REVENUE 2
Slide 21: Tinybeans. Synonymous with Parenting!
GROWTH AND STRATEGY Tinybeans. Synonymous with Parenting! Single Brand Team Audience Multiple Revenue Streams Now a single brand and Seasoned team with deep experience Value proposition for the platform Growing advertising revenues while destination to help parents raise in building brands, creating
Slide 22: Thank you! Any questions?
QUESTIONS Thank you! Any questions? Eddie Geller Chris Motsay Co-Founder and Chief Financial Officer Chief Executive Officer 22
Slide 23: For More Information
For More Information Hugh Morgan—Director, Market Eye P: +61 407 453 109 E: hugh.morgan@marketeye.com.au Tinybeans Group Limited (ASX:TNY, OTCQB:TNYYF) is the only high trust app and web platform offering a personalized experience for new and growing families that helps them achieve their #1 goal in
Slide 24: Disclaimer
Disclaimer This presentation is provided for information purposes only. The information in this presentation is in a summary form, does not purport to be complete and is not intended to be relied upon as advice to investors or other persons. The information contained in this presentation was prepare