Ten Square Games Sa · GPW:TEN

Ten Square Games Sa — Investor Day (June 2026)

75 slides from Ten Square Games Sa's investor day presentation, June 2026

  1. Slide 1: Investor Day at TSG S.A.

    investor day at TSG S.A. June 2026

  2. Slide 2: Strong Core as the Foundation for Future Growth

    Strong Core as the Foundation for Future Growth TSG’s existing titles provide stability, cash generation and capabilities for the next phase of growth. CORE PORTFOLIO Subscription titles growth foundation ■ Fishing Clash and Hunting Clash remain ■ Subscription-based titles add another ■ Existing tit

  3. Slide 3: The Next Phase of Growth

    The Next Phase of Growth Building a repeatable process for identifying, validating and scaling new product opportunities. From single-title To a repeatable dependency growth model Strategic objective ■ A structured process for searching for ■ Make earlier, data-based decisions new product opportunit

  4. Slide 4: Growth as Part of the Product Development Model

    Growth as Part of the Product Development Model Marketing and UA are now embedded in product development from the earliest stages. Closer to the market Development Disciplined scaling from day one guided by data after launch ■ Marketing and UA are involved ■ Growth insights influence how ■ After laun

  5. Slide 5: From First Proof Point to Product Line Expansion

    From First Proof Point to Product Line Expansion Trophy Hunter and Medal Hunter show how TSG can build on a validated gameplay formula to enter new segments. Trophy Hunter: Medal Hunter: first proof point next step in the product Product line logic line logic ■ A new gameplay formula introduced ■ A

  6. Slide 6: Fishing Trip: Early Validation in TSG's New Development Model

    Fishing Trip: Early Validation in TSG’s New Development Model A new fishing product currently passing market tests before soft launch. Current stage: Benchmark-driven Strategic market testing selection opportunity ■ Early validation before soft ■ Market tests help decide which ■ New gameplay experien

  7. Slide 7: Thank you!

    Thank you!

  8. Slide 8: Growth

    GROWTH HANNA WĘGRZYN PIOTR KRÓLEWSKI

  9. Slide 9: Przypomnienie prezentacji z 2025 roku

    Przypomnienie prezentacji z 2025 roku Struktura Zespołu Growth Szczegółowe spojrzenie na 30-osobowy zespół Growth, który jest podzielony na podzespoły skupiające się na: UA, Creative Producers, ASO, IM, BI i SM. Strategia Pozyskiwania Użytkowników Dystrybucja kanałów marketingowych, dzienne wydatki

  10. Slide 10: Przypomnienie prezentacji z 2025 roku

    Przypomnienie prezentacji z 2025 roku Aktualizacje Prywatności w Performance Marketingu Wpływ zmian w obszarze prywatności na śledzenie i atrybucję, obejmujący w szczególności ATT i SKAN od Apple dla iOS, a także harmonogram i oczekiwania wobec Google Privacy Sandbox. Zwiększenie LTV na przykładzie

  11. Slide 11: Marketing jako warstwa walidacji

    MARKETING JAKO WARSTWA WALIDACJI

  12. Slide 12: Rynek gier mobilnych w 2025 roku

    KONTEKST RYNKOWY Rynek gier mobilnych w 2025 roku Raport AppsFlyer „Stan gamingu dla marketerów 2026” określa sytuację - rekordowe wydatki, rosnący udział płatnych instalacji oraz nasilająca się globalna konkurencja. $25B 14.1B 35% +26% / 0% Wydatki na pozyskiwanie Płatne instalacje w 2025 r. · udzi

  13. Slide 13: CPI = CPM ÷ (1,000 × CTR × CVR)

    MECHANIKA CPI CPI to nie cena - to wynikowa 3 różnych parametrów CPI = CPM ÷ ( 1,000 × CTR × CVR ) CPM CTR CVR Oparty na licytacjach (aukcjach) Oparty na kreacji Zależny od sklepu Zarządzany przez: UA Zarządzany przez: zespół kreatywny Zarządzany przez: marketing + ASO Zależy od: sieci, geolokalizac

  14. Slide 14: Skupiamy się na zwrocie z wydatków marketingowych, a nie na samym CPI

    CO FAKTYCZNIE OPTYMALIZUJEMY SKUPIAMY SIĘ NA ZWROCIE Z WYDATKÓW MARKETINGOWYCH - A NIE NA SAMYM CPI ROAS D7 (Zwrot z wydatków marketingowych po 7 dniach) w połączeniu z krzywą LTV kohorty daje znacznie lepszy sygnał niż celowanie w konkretny CPI - ponieważ CPI drastycznie różni się w zależności od k

  15. Slide 15: Ten sam cel - różne ścieżki

    INTERNAL DATA · ANDROID · US · Q3 2024 cohort Ten sam cel - różne ścieżki To samo porównanie ujęte w proporcjach. Kanały zindeksowane do Sieci B = 1,0x w każdej metryce - to względne rozpiętości mają znaczenie. Skumulowany wzrost przychodu od D7 · kohorta Q3 2024, Android US · Oś Y celowo ukryta Każ

  16. Slide 16: Kanały są mocno skoncentrowane

    STRONA PODAŻOWA UA Kanały są mocno skoncentrowane - a my lokujemy środki według osiąganych wyników. Zasoby reklamowe UA w grach przepływają przez krótką listę sieci. Dywersyfikacja jest pozycją obronną przeciwko wahaniom kosztów w całej branży. Poglądowy udział wydatków UA dla gier mobilnych (2024–2

  17. Slide 17: Marketing jako część systemu rozwoju produktu

    MARKETING JAKO CZĘŚĆ SYSTEMU ROZWOJU PRODUKTU Jak TSG wykorzystuje marketing do walidacji koncepcji, odpowiedzialnego skalowania produktu i alokacji kapitału tam, gdzie ma to ekonomiczne uzasadnienie.

  18. Slide 18: Cykl Życia Reklamy

    Cykl Życia Reklamy Badania Rynku i Iteracje & Odbiorców Wyniki A/B Brief Testów Kreatywny Produkcja Analiza Kreacji Wyników Reklamowych Atrybucja Przesłanie do Sieci Reklamowej Przekierowanie Aukcja w do Sklepu czasie rzeczywistym (RTB) Interakcja Wyświetleni Użytkowników e Reklamy

  19. Slide 19: Marketing - Produkt Cykl Współpracy

    Marketing - Produkt Cykl Współpracy MARKETING KONCEPT (1) MARKETING Walidacja Konceptu Definiowanie Odbiorców ROZWÓJ PRODUKTU (2) PRODUKT Budowa MVP Iteracja ficzerów gry PERFORMANCE MARKETING (3) MARKETING Skalowanie Bazy Graczy Optymalizacja CPI

  20. Slide 20: Od wygranej reklamy...

    Od wygranej reklamy... RULE THE SKIES IN INTENSE AIR COMBAT! GEAR UP, YOUR MISSION STARTS NOW! TURN THE TIDE OF BATTLE!

  21. Slide 21: ...do nowego trybu gry

    ..do nowego trybu gry

  22. Slide 22: Od testu prototypu pomysłu...

    ) Od testu prototypu pomystu...

  23. Slide 23: do wydania gry

    do wydania gry Scan & Play NOW!

  24. Slide 24: Od konceptu reklamy wideo do playable ad

    Od konceptu reklamy wideo / prawdziwego gameplay do minigierki reklamowej (playable ad)

  25. Slide 25: Współpraca Partnerska i Influencer Marketing

    Współpraca Partnerska i Influencer Marketing

  26. Slide 26: Dziękujemy

    DZIĘKUJEMY PYTANIA?

  27. Slide 27: Building a Repeatable Pipeline for New Growth Drivers

    Building a Repeatable Pipeline for New Growth Drivers INVESTOR DAY 2026

  28. Slide 28: The Strategic Shift in Operations

    THE STRATEGIC SHIFT IN OPERATIONS past approach Future model X Focusing on finding "the next big hit" ✓ Building a repeatable system - Product Line X Intuition-based long-cycle development ✓ Data-driven, short learning cycles X High capital commitment before validation ✓ Staged investment based on ev

  29. Slide 29: Why the Model Had to Change

    WHY THE MODEL HAD TO CHANGE Key Challenges ■ Market saturation and higher CPI benchmarks ■ Platform changes affecting ■ The mobile gaming market in 2026 targeting precision is exponentially more competitive than during our initial launches. ■ Users demanding "instant appeal" and deep progression ■ S

  30. Slide 30: A Portfolio of Opportunities

    A PORTFOLIO OF OPPORTUNITIES Product Line Fast Prototyping We are building a portfolio The goal is to identify the strongest of opportunities rather than depending on candidates and stop weaker concepts a single success scenario. before they absorb significant resources. 30

  31. Slide 31: From Product to Product Line

    FROM "PRODUCT" TO "PRODUCT LINE" We are no longer building isolated games. We are building Product Lines based on a shared "Core Engine" that powers multiple titles. 70% common code Shared infrastructure across titles. Re-skinning validated Audience expansion mechanics for new player fantasies. Laun

  32. Slide 32: Proven Strategic Benchmarks

    PROVEN STRATEGIC BENCHMARKS Volkswagen MQB Supercell "Clash" Playrix "Scapes" One modular platform Reusing IP, server tech, and Building an entire powers VW Golf, Audi A3, and core mechanics across Clash multi-billion dollar line Skoda. Shared tech, unique of Clans and Clash Royale to (Gardenscapes,

  33. Slide 33: Front-End: Selective Filtering

    FRONT-END: SELECTIVE FILTERING The shift to pre-production We've intensified our focus on the "Front-End" – idea generation and concept filtering – before any prototyping begins. Appeal Marketability Broad player fantasy strong CPI signals Repeatability Fit Scalable gameplay TSG expertise alignment 33

  34. Slide 34: The Development Funnel

    THE DEVELOPMENT FUNNEL Concept Rapid Market Soft Global Generation Prototyping Testing Launch Scale Filtering ideas Verifying core Validating CPI and Testing Disciplined against core gameplay loop early appeal monetization marketing criteria & retention investment Each stage answers a specific questi

  35. Slide 35: Discipline in Practice: Case Study

    DISCIPLINE IN PRACTICE: CASE STUDY Strategic Early Stop Victory In May 2026, we stopped further development of Hunter’s Lodge PLN 0.8M because it did not meet internal benchmarks. Under the old model, this project might have absorbed millions more before a decision was cost at stop reached. ✓ Limite

  36. Slide 36: Staged Resource Allocation

    STAGED RESOURCE ALLOCATION Capital allocation Resource commitment grows only as evidence and project conviction increase. Full LiveOps 36

  37. Slide 37: Future Structure

    Future Structure Product line A Product line B Product line C Product 1 Product 1 Product 1 Product 2 Product 3 Product 2 Product 3 Product 2 Product 3 re-skin re-skin re-skin re-skin re-skin re-skin 37

  38. Slide 38: Milestone Benchmarks

    Milestone Benchmarks kpi benchmarks Product above expected kpis double down line A expected kpis Proceed Product 1 below expected kpis terminate Concept Rapid Market Soft Global generation prototyping testing launch scale 38

  39. Slide 39: The Evidence: High-Potential Candidates

    THE EVIDENCE: HIGH-POTENTIAL CANDIDATES product line A: product line B: duel based framework core + Transform trophy hunter fishing trip medal concept hunter generation re-skin re-skin 39

  40. Slide 40: Milestone Benchmarks

    Milestone Benchmarks Terminated Hunter’s Lodge 5 concepts came out for Proceed Double down creative test Fishing Trip Medal Hunter Trophy Hunter Concept Rapid Market Soft Global generation prototyping testing launch scale 40

  41. Slide 41: Trophy Hunter Milestones

    prototyping Milestones - Trophy Hunter Rapid Market Soft Global prototyping testing launch scale 41

  42. Slide 42: Thank you!

    Thank you!

  43. Slide 43: Trophy Hunter: First Product Line

    TROPHY HUNTER: First product line INVESTOR DAY 2026

  44. Slide 44: Trophy Hunter: Introduction

    Trophy Hunter: introduction June 2025 Q2 2024 new application with July 2025 start of market test pre-registration Global launch TYPE OF GAME Casual 9 arenas CORE GAMEPLAY Fast, turn-based, skillful duels global launch PROGRESSION Collecting trophies from duels MONETIZATION Hybrid: IAPs & Ads 21 are

  45. Slide 45: Trophy Hunter: Strategic Direction

    TROPHY HUNTER: STRATEGIC DIRECTION STICKINESS & LONGEVITY The title demonstrates significant Life Time Value (LTV) and the potential to become a "forever franchise". High engagement thanks Social layers to social features. Implementation of additional Social depth community layers. Advanced monetizat

  46. Slide 46: Forever Franchise Aspect: Retention & Monetization

    FOREVER FRANCHISE ASPECT: retention & Monetization 6 Months Retention 2.5X higher than in monetization First purchased cohorts are still alive and in good shape. Some of the initial cohorts are already paid back. 46

  47. Slide 47: Validation of the Operating Model

    VALIDATION OF THE OPERATING MODEL Repeatable logic Growth synergy Market relevance Effective coordination Proof that a strong concept Validation of a repeatable between product teams and translates into a marketable gameplay loop and growth capabilities new title in a competitive progression structu

  48. Slide 48: Key Pipeline Learnings

    Key pipeline learnings concept quality Stronger reference points for initial quality assessment player Deeper understanding of marketability and core appeal proposition Scaling Readiness Clearer benchmarks for progression and readiness to scale Coordination Improved product-growth coordination for f

  49. Slide 49: First Benchmark in TSG's New Product Pipeline

    First Benchmark in TSG’s New Product Pipeline First important benchmark Proof that the pipeline can Reference point created within the new produce a meaningful new for evaluating future growth model title candidates The new strategy is capable of releasing a successful game in this market 49

  50. Slide 50: Plans for Future - Monetization Aspect

    Plans for future - monetization aspect examples of most popular market plans for monetization proven monetization features in trophy hunter limited time battle pass boosters events A/B test and implement blueprints 3 different, proven on the seasons skins market, monetization features by the end of

  51. Slide 51: Plans for Future - Consolidate Social Aspect

    Plans for future - consolidate social aspect 2 major features ■ June - Club lodge ■ End of Q3 - Big multi-club competition functionality 51

  52. Slide 52: Thank you!

    & ten square games THANK YOU! a

  53. Slide 53: Medal Hunter: Expansion & Growth

    MEDAL HUNTER: EXPANSION & GROWTH Scaling into new market segments using proven TSG capabilities. INVESTOR DAY 2026

  54. Slide 54: Medal Hunter: Introduction

    MEDAL HUNTER: introduction Medal Hunter is a military-themed mobile PvP action game inspired by historical battles, combining fast-paced competitive rounds with simple shooting mechanics designed for mobile gameplay. key differentiators unique gameplay game created highest quality in the segment spe

  55. Slide 55: Medal Hunter: Overview

    MEDAL HUNTER: OVERVIEW NEW PLAYER FANTASY A distinct new product with its own gameplay expression, opening new creative and commercial territory. ■ Targeting different segments than current core titles. ■ Strategic global release developed within the growth model. ■ Not just an extension - a new opp

  56. Slide 56: New Segment, Proven Strengths

    NEW SEGMENT, PROVEN STRENGTHS What is New What TSG Brings (Proven) New segment & audience: Tactical Shooter Space. F2P expertise: Deep economy management. New player fantasy: Military/Competitive. Monetization systems: High-performance layers. New positioning: Global competitive market. LiveOps capa

  57. Slide 57: Accelerated Development Velocity

    ACCELERATED DEVELOPMENT VELOCITY Learning transfer 2x development Development benefited from transferred speed learnings and stronger internal reference points from the Trophy Hunter cycle. ■ Clearer Priorities: Better understanding of validation needs. Medal Hunter moved faster from idea to ■ Faster

  58. Slide 58: Trophy Hunter Timeline

    TROPHY HUNTER TIMELINE 16 months 11 months to global launch live Core Mechanics Daily quest Weapons Login calendar Ammo Friends system Shop + Offers Club race Clubs with Beast Hunt Matchmaking/Progression learnings Golden Shot Night Hunt 58

  59. Slide 59: Medal Hunter Timeline

    Medal HUNTER TIMELINE 8-12 months Global to global launch ■ Core Mechanics ■ Campaigns ■ Weapons ■ New shooting type ■ Ammo ■ Physics engine ■ Shop + Offers ■ Co-op mode ■ Clubs with Beast Hunt ■ Golden Shot ■ Daily Quests ■ Login Calendar ■ Friends System ■ Club Race ■ Matchmaking/Progression learni

  60. Slide 60: Global Launch Priorities

    global launch priorities Content volume High-potential items Knowledge transfer Scaling content production Rigorous testing and Transferring all successful for day-one player variety and improvement of higher refinements and long-term engagement. potential items for optimal optimizations from Trophy

  61. Slide 61: The Strategic Impact of Medal Hunter

    THE STRATEGIC IMPACT OF MEDAL HUNTER pipeline validation A major product delivered through the new model. Demonstrates the ability to enter new areas without growth "starting from scratch". Execution Transfer Stronger execution benchmarks for the entire portfolio. Creates repeatable growth opportuni

  62. Slide 62: Thank you!

    & ten square games THANK VO

  63. Slide 63: Expanding Our Fishing Leadership

    EXPANDING OUR FISHING LEADERSHIP Fishing Trip: The first validation of the Core + Transform growth model. INVESTOR DAY 2026 63

  64. Slide 64: A Large Audience with Untapped Potential

    A Large Audience with untapped potential We believe the limitation is not player interest, but the range of experiences currently available. 300M+ Large Global People engage in recreational fishing worldwide Audience 120M+ Limited Product Fishing-related app downloads globally Variety (2022 - 2024) #

  65. Slide 65: Where We See the Next Opportunity

    WHERe we see the next opportunity Operating Fishing Clash revealed player motivations that remain underserved within the category. COMPETE EXPLORE TRANSFORM Well Served Underserved Largely Untapped Today, the market remains concentrated around competitive mastery. 65

  66. Slide 66: Two Experiences. One Stronger Fishing Portfolio

    Two experiences. One stronger fishing portfolio Fishing Trip expands our reach into new player motivations while Fishing Clash remains our core competitive fishing experience. COMPETE EXPLORE MASTER DISCOVER PROGRESS TRANSFORM Expanding the audience without diluting the core franchise 66

  67. Slide 67: Expanding Our Fishing Portfolio

    expanding our fishing Portfolio Fishing Trip broadens our reach into new player motivations while complementing the long-term strength of Fishing Clash. Building a broader and more resilient fishing portfolio 67

  68. Slide 68: A Modern Game for Modern Times

    A MODERN GAME FOR MODERN TIMES 68

  69. Slide 69: Building the Core + Transform Framework

    Building the CORE + TRANSFORM Framework Fishing Trip combines a satisfying repeatable core activity with a long-term transformation meta designed to drive retention, ownership and progression. BROADER CORE TRANSFORM ENGAGEMENT MODEL ■ Fish ■ Restore ■ Session motivation ■ Explore ■ Upgrade ■ Long-te

  70. Slide 70: Evidence Drives Investment

    Evidence Drives Investment Fishing Trip demonstrates TSG's approach of validating before scaling investment. WE ARE HERE Concept Rapid Market Soft Global Generation Prototyping Testing Launch Scale Identified Validated fishing Early retention Retention, Scaled content underserved fishing + transformati

  71. Slide 71: Early Validation Signals

    Early Validation Signals Initial market testing is generating encouraging signals and supporting progression to the next stage of development. Monetisatio Engagement Retention n Encouraging Developing Future Phase Strong early Content expansion To be validated in engagement remains the focus later s

  72. Slide 72: Why We Believe We Can Win

    Why we believe we can win Years of category expertise and operational capability position us to successfully validate the Core + Transform framework. Category Expertise LiveOps Excellence Years of fishing Proven player category leadership engagement systems CORE + TRANSFORM First Validation Shared Te

  73. Slide 73: Strategic Impact for TSG

    STRATEGIC IMPACT FOR Tsg Fishing Trip creates value beyond a single product through audience expansion, framework validation and future growth opportunities. EXPAND VALIDATE REPEAT Broader player Core + Future motivations Transform growth framework opportunities One product. Multiple strategic outco

  74. Slide 74: Validate → Learn → Repeat

    Validate → Learn → Repeat Fishing Trip is the first validation of the repeatable core + transform growth model. Fishing CORE + Hunting TRANSFORM Future Opportunities ✓ Expand the Fishing Portfolio ✓ Validate Core + Transform ✓ Create Future Opportunities 74

  75. Slide 75: Thank you!

    Thank you!

Ten Square Games — Investor Day (June 2026) on 6ix