The Olb Group, Inc. · NASDAQ:OLB
The Olb — OLB Group — IPO Roadshow (July 2020)
27 slides from The Olb's IPO roadshow presentation, Jul 28, 2020
Slide 1: OLB Group – OnLine | InStore | OnMobile
1 New York | Atlanta Symbol : OLBG OnLine | InStore | OnMobile
Slide 2: Forward Looking Statement
These slides and any accompanying oral presentation contain forward - looking statements within the meaning of the Private Securit ies Litigation Reform Act of 1995 and other Federal securities laws. These forward - looking statements are identified by the use of w ords such as “believe,” “expect,”
Slide 3: Key Management
▪ 25 plus years of ecommerce software and development experience ▪ Developed eCommerce solutions for Fortune 500 and 1000 companies ▪ Established ecommerce platform for AT&T employees wholesale shopping. This platform included 180,000 AT&T employees ▪ Developed and maintained extranet/intranet infra
Slide 4: Offering Summary
OFFERING SUMMARY Issuer: OLB Group Current Ticker / Exchange: Proposed Ticker / Exchange: OLBG / OTCMKTS OLB / Nasdaq CM Gross Offering Proceeds: $6,500,000 (excluding over - allotment option) Over - Allotment: 15% Securities Issued: Units consisting of Common Stock at $9,00, 2 Series A Warrants wit
Slide 5: Offering Summary
O FF E RI N G S U MM A R Y Iss ue r: OLB Group Current Ticker/ Exchange: Proposed Ticker/ Exchange: OLBG / OTCMKTS OLB / Nasdaq CM Gross Offering Proceeds: $5,000,000 (excluding over - allotment option) Ov e r - All o tm en t: 15% Securities Issued: Common Stock Use of Proceeds: To invest in or acqu
Slide 6: Merchants on Our Gateway
2:000+ MERCHANTS ON OUR GATEWAY 130+ INDUSTRY TYPES 90 SELLING IN ALL STATES
Slide 7: Improve merchants' profitability and efficiency
IMpfove mefenants profitability and-etticiency by adopting QaLine) InStore, OAMobile & Contactless solutions
Slide 8: Who We Are: A Suite of FinTech Products
wile A Suite of FinTech Products & WE ARE? Payment Facilitator seek to Improve merchant's profitability and efficiency by fitting the right tools and services to their verticals
Slide 9: Who We Are: A Suite of FinTech Products
WHO A Suite of FinTech Products & WE ARE? Payment Facilitator seek to Improve merchant's profitability and efficiency by fitting the right tools and services to their verticals 7
Slide 10: Core Integrated Products & Services
CORE Integrated Products & Services BUSINESS ‘PRODUCTS | MERCHANT SERVICES | PLATFORM PAYMENT GATEWAY PLATFORM omnisoft eVANCE Cloud-based business Payment gateway and virtual Platform to raise capital for + Underwriting management platform that provides terminal with proprietary business Issuers an
Slide 11: Core Integrated Products & Services
Cloud - based business management platform that provides Omni Commerce Solutions • onLine • inStore • onMobile • Underwriting • Risk Monitoring • Customer Support • Sales Force • Merchant Boarding • Residual Payments Payment gateway and virtual terminal with proprietary business management tools • C
Slide 12: Products & Services Synergies
PRODUCTS & SERVICES Sy ne r g i es 10
Slide 13: Payment Facilitator PayFac
FACILITATOR PayFac PayFac is short for Payment Facilitator or Payment Aggregator. The term refers to an individual or entity that accepts payments on behalf of other businesses. These businesses are commonly known as sub - merchants. A few important pointers about PayFac • PayFac assumes the respons
Slide 14: PayFac Gross vs Net Revenue Recognition
PAYMENT FACILITATOR PayFac GROSS vs NET Revenue recognition demonstration PAYFAC WE BOOK ALL REVENUES AND THE ADDITIONAL SOFTWARE SERVICES 12
Slide 15: Shift to OMNIcommerce
S HI FT Providing just payment with no history or any data analytics and no access through any other device. Contactless Payment plus order history and analytics on all devices. MARKET To OMNIcommerce Benefits of OMNIcommerce 1) Affordable price 2) Robust marketing tools 3) Full customization 4) Hig
Slide 16: App Features
APP FEATURES PayFac - Split Pay eCommerce Omni Commerce Appointment Setup Buy Button Social Media Cloud Billing Retail Restaurants FaceBook eCommerce School Project Funding PCI Compliance Seed - to - Sale EMV Integration P L A TF OR M O M NIc o mm e r ce COMPLIANCE 14
Slide 17: Market Price
MARKET P RIC E Cloud - Based products Affordable Price Average Market SaaS Products Price Range/Monthly Web - Site Builder $19.00 - $250.00 Marketing Tools $49.00 - $149.00 POS System $49.00 - $250.00 Gift & Loyalty Cards $35.00 - $70.00 Payment Gateway $15.00 - $50.00 All Products Combined $167 . 0
Slide 18: Payment Gateway
GATEWAY - Customizable payment gateway - Virtual terminal with proprietary business management tools - Integrated with all our applications - Certified for Level II and Level III - Listed on Visa and MasterCard sites. Enables merchants to reduce transaction costs by removing the need for a third - p
Slide 19: Merchant Services Sales Channels
Features M E RCHANT SE R V I CES Sales channels ▪ Independent Sales Organizations (ISOs), ▪ Direct sales ▪ Independent Software Vendors (“ISVs”) ▪ Agent banks/Credit Unions FEATURES 1. MERCHANT BOARDING online system 2. UNDEWRITING department 3. RISK MANAGEMENT team 4. CUSTOMER SUPPORT team 5. SALES
Slide 20: Crowd Funding Platform
CR O WD FUNDING P L A TF OR M For capital raise • $1MM - $50MM Including securities • 506c, • Reg CF • Reg A+ • S - 1 18
Slide 21: Merchants Nationwide and Transactions
▪ eCommerce ▪ Retail ▪ Restaurants ▪ Cloud Billing ▪ OmniCommerce ▪ PayFac ▪ Facebook Commerce ▪ EMV Integration ▪ PCI Compliance ▪ Buy Button Social Media ▪ School Project Funding ▪ Appointment Setting 8 , 500 23,500,000 MERCHANTS N A T I O N W I DE TRANSACTIONS * INCREASE IN REVENUE & PROFIT To OL
Slide 22: How Are We Different
HOW ARE WE _ — Ini Hy ? DIFFERENT‘ I x) | shopify 8 clover ©@ Square Smart Phone Payment App I v | v v v Register POS Stations | v v v v Marketing Suite v i v v v Sales Tax Manager v v v v Electronic Coupons T v v v v Gift Cards and Loyalty v I v v v User Friendly Import / Export Catalog I v " v v v
Slide 23: Acquisition Strategy
ACQUISITION STRATEGY Purchase merchants' base companies under 10,000 merchants that we believe are not on the radar screen of the big processors. Purchase portfolios of merchants that make on average from SMB's $150/monthly. Integrate our cloud - based applications and services that we believe will
Slide 24: Acquisition Strategy
ACQUISITION S T R A T EG Y Purchase merchants' base companies under 10,000 merchants that that we believe are not on the radar screen of the big processors. Purchase portfolios of merchants that make on average from SMB's $150/monthly. Integrate our cloud - based applications and services that we be
Slide 25: Organic Growth Strategy
O R G A NIC G R O W T H S T R A T EG Y In - house sales and marketing acquisition cost estimated at $500 - $750 /per merchant. Sales Reps – Paid on commissions and residuals. Agent Banks - Small Banks to send referrals and receive as a split of the merchant revenues. 23
Slide 26: Financials
FINANCIALS The OLB Group, Inc. and Subsidiaries Consolidated Statements of Operations About Non - GAAP Measures The Company reports its financial results in compliance with U.S. generally accepted accounting principles recurring items, such as costs incurred with completing acquisitions. These measu
Slide 27: Industry Comps & News
INDUSTRY C O M P S & NEWS A record $117 billion in fintech deals have been done this year as cashless payments soar in popularity Market Insider Rebecca Ungarino Jun. 5, 2019, 01:39 PM Nuvei To Acquire SafeCharge For $889M By PYMNTS Posted on May 22, 2019 Recent deal highlights, including: • REPAY's