Yougov Plc · LSE:YOU
Yougov — Conference Presentation (2024)
20 slides from Yougov's conference presentation, Sep 25, 2024
Slide 1: Bring AI into your Insights: Balancing innovation & integrity
Bring AI into your Insights: Balancing innovation & integrity Living consumer intelligence | yougov.com/business
Slide 2: Today's speakers
2 Bring AI into your Insights Today’s speakers Jonathan Van Parys Paul Röttger Ari Popper Kathryn Topp Chief Platform Officer Postdoctoral Researcher Founder and CEO Founder and CEO YouGov MilaNLP Lab at Bocconi SciFutures Yabble University
Slide 3: AI in Market Research: Current Landscape and Future Outlook
3 Bring AI into your Insights AI in Market Research: Current Landscape and Future Outlook
Slide 4: What got us here? Two big shifts
4 Bring AI into your Insights What got us here? From domain-specific ML to general purpose AI Two big shifts From machine language to human language
Slide 5: What does this mean for market research?
5 Bring AI into your Insights What does this mean for Increased human-AI workflow market collaboration research? Richer source data for your research Get better insights from your data
Slide 6: Balancing Innovation & Integrity
6 Bring AI into your Insights Balancing Innovation & Integrity = Combining Exploration & Validation
Slide 7: Explore many LLM use cases…
7 Bring AI into your Insights Explore many LLM use cases… LLMs can be useful along the entire market research pipeline. Ideation Text analysis Survey generation Simulation Writing … We are early in the process of figuring out how to best use LLMs. Model selection Prompting strategies Tool use …
Slide 8: … but validate LLM accuracy!
8 Bring AI into your Insights … but validate LLM accuracy! We are not ready for full hands-off automation. LLMs still make unexpected mistakes and suffer from subtle biases. The most immediate gains are from human-LLM collaboration. LLMs are great tools. But for critical use cases, they require vali
Slide 9: Stretching the rubber band
9 Bring AI into your Insights “Stretching the rubber band” creating transformative organizational strategies balances tensions Is designed to challenge with provocative and powerful potential futures - yet which can be grounded in a Now / Next / Future roadmap to chart an actionable path for real cl
Slide 10: Our criteria for success
10 Bring AI into your Insights Our criteria for success
Slide 11: What does Generative AI offer your insights team?
11 Bring AI into your Insights What does Generative AI offer your insights team? Speed 1000 x faster than a human* Productivity gains upward of 70% Freedom To move at the speed of thought Democratises access to high quality business intelligence Actionable, timely customer experience improvements En
Slide 12: Things you can do today with Yabble and YouGov…
12 Bring AI into your Insights Things you can do today with Yabble and YouGov… AI for Insights Data for Insights Data creation Living data Persona Building, An ever-growing source of connected Instant Insights consumer data – 10 years + Data Analysis & Story Telling YouGov Panel Automatic Data Natur
Slide 13: The rise of knowledge lake
13 Bring AI into your Insights "Hey Yabble, give me the The rise of latest trends in Retail” knowledge lake "Hey Yabble, give me the latest trends for Cutting Gen Z and through banking” data at lightning speed, using: • Cutting through data at lightning Al agents speed, using: • • AlAIagents, knowle
Slide 14: The AI gives you… AI-generated personas
14 Bring AI into your Insights The AI gives you… A set of AI-generated personas that are representative of your audience to answer your survey questions, and to ‘live chat’ with for further insight
Slide 15: The AI gives you… market insights and trend reports
15 Bring AI into your Insights The AI gives you… Market insights and trend reports, with sources
Slide 16: The AI gives you… key insights on your topic
16 Bring AI into your Insights The AI gives you… Key insights about your specific topic, insights by persona, insights by question, and themes & sentiment per question, as well as the ability to mine your data using natural language
Slide 17: So, is this the end of "The Researcher?"
17 Bring AI into your Insights So, is this the end of "The Researcher?” No, but a new set of tools are here that rapidly accelerates speed to insight. The choice is complementary rather than binary • New cost-effective options • Faster insight creation • More insight creation • Easy access to previo
Slide 18: What's coming? Future Landscape
18 Bring AI into your Insights What’s coming? Future Landscape Tool to Companion General to Specific Interaction to Immersion
Slide 19: Bring AI into your insights
19 Bring AI into your Insights Bring AI into your insights ● Be curious and embrace the freedom ● Explore and validate Want to speak to YouGov about AI? A qr code on a white background Description automatically generated Book your demo here
Slide 20: Thank you
Thank you Living Consumer Intelligence | yougov.com/business You Gov, 202 4, all rights r ese rve d. All materials containe d h erein are pro tected by copyright laws. Any storage, repro duction or distribution of such materials, in whole or in part, in any fo rm without the prio r written permissio