Adore Beauty Group Ltd. · ASX:ABY

Adore Beauty — Shareholder Meeting (November 2025)

21 slides from Adore Beauty's shareholder meeting presentation, Nov 21, 2025

  1. Slide 1: 2025 Annual General Meeting – Presentation and Addresses

    Adore Beauty Group Limited ABN 78 636 138 988 ASX ANNOUNCEMENT 21 November 2025 2025 Annual General Meeting – Presentation and Addresses Adore Beauty Group Limited (ASX: ABY) (Adore Beauty) attaches a copy of the presentation and addresses to be made at today’s Adore Beauty Annual General Meeting. E

  2. Slide 2: Forward Looking Statements

    statements. Adore Beauty cautions shareholders and prospective shareholders not to place undue reliance on these forward-looking statements, which reflect the view of Adore Beauty only as of the date of this release. There can be no assurance that actual outcomes will not differ materially from thes

  3. Slide 3: AGM Presentation

    AGM PRESENTATION 21 November 2025

  4. Slide 4: FY25 Record EBIT & Profit Margins

    FY25 RECORD EBIT & PROFIT MARGINS Improved quality of revenue, CODB efficiencies, and own brand driving profit growth FY25 SUMMARY¹ $8.1M² $198.8M 35.3% Reported EBITDA Revenue Gross profit margin +67.8% +1.6% +190 bpts EBITDA margin 4.1% $4.0M² $12.7M 1.35M Reported EBIT Cash Total contactable +74.

  5. Slide 5: Executing Omnichannel Strategy at Pace

    EXECUTING OMNICHANNEL STRATEGY AT PACE Opened eight Adore Beauty and three iKOU retail stores since February 2025, on track to deliver a national network across both brands of 17 by year end with further three under construction Reshaped promotional activity, strong retail media growth, and discipli

  6. Slide 6: FY25 Step-Up in Profitability Driven by Record GP Margin

    FY25 STEP-UP IN PROFITABILITY DRIVEN BY RECORD GP MARGIN, COST MANAGEMENT, INVENTORY EFFICIENCIES On track to exceed FY27 EBIT margin target of >5% REVENUE GROSS PROFIT MARGIN REPORTED EBITDA¹ REPORTED EBIT¹ ($A Million) (%) ($A Million) ($A Million) 1.6% 190 BPTS 67.8% 74.8% 8.1 4.0 198.8 35.3 195.

  7. Slide 7: More Profitable Customer Growth

    MORE PROFITABLE CUSTOMER GROWTH¹ Further benefit across FY26 & FY27 as targeted acquisition unlocks additional efficiencies CUSTOMER ACQUISITION COSTS¹ NEW CUSTOMERS1 ($) (‘000) 40.0% 4.9% 20.3% 14.0% 70.0 183.1 77.0 171.2 75.0 74.0 181.6 163.3 59.0 98.3 112.1 41.5 H1 H2 YTD H1 H2 YTD FY24 FY25 FY26

  8. Slide 8: Omni-Channel Strategy Driving New Customer Growth

    OMNI-CHANNEL STRATEGY DRIVING NEW CUSTOMER GROWTH 2025 AGM PRESENTATION | 6

  9. Slide 9: Customer Led Strategy Driving Growth

    CUSTOMER LED STRATEGY DRIVING GROWTH¹ Omni-channel, customer driven strategy refresh accelerating new customer growth NEW NEW LOYALTY LOYALTY CUSTOMERS CUSTOMERS MEMBER % REVENUE H2 FY25¹ FY26 YTD¹ SALES +4.9% +14.0% 78% +12.5% Strategy shift taking Online driving 80% of Loyalty members Revenue sinc

  10. Slide 10: Rapidly Growing Adore Beauty Store Network

    RAPIDLY GROWING ADORE BEAUTY STORE NETWORK Located in high-foot traffic locations within top 40 ‘big gun’ shopping centres QUEENSLAND Carindale (Sept ‘25) Chermside (Dec ‘25) +2 new stores confirmed CY26 WESTERN AUSTRALIA Carousel (Jun ‘25) Booragoon (July ‘25) NEW SOUTH WALES +1 new store confirmed

  11. Slide 11: iKOU Acquisition Benefits Gain Momentum

    IKOU ACQUISITION BENEFITS GAIN MOMENTUM Significant progress across growth and synergy benefits Revenue ➢ Strong FY25 revenue growth across all channels ➢ Adore Beauty now iKOU's largest wholesale customer with 100+ SKUs on the platform ➢ Opened three new stores: Melbourne CBD flagship in May, Berry

  12. Slide 12: FY25 Operational Efficiencies Reduce CODB

    FY25 OPERATIONAL EFFICIENCIES REDUCE CODB On track to deliver 150bpts improvement by FY27¹ Marketing efficiency ➢ In-housed digital agency H2 FY25, delivering higher ROI and cost-savings ➢ Disciplined promotional activity to support profitable growth Inventory ➢ Optimised inventory management, creat

  13. Slide 13: National Fulfilment Centre

    NATIONAL FULFILLMENT CENTRE Significant operational efficiency ‘unlock’ FY27/28+ ➢ Board approval granted for development of a new National Fulfillment Centre to support long term growth plans ➢ Forecast initial capital outlay of ~$8M with forecast payback in 3-4-years; ➢ Funded by a finance project

  14. Slide 14: Summary & Outlook

    SUMMARY & OUTLOOK 2025 AGM PRESENTATION | 12

  15. Slide 15: Summary: Group Strategy Gaining Further Momentum

    SUMMARY: GROUP STRATEGY GAINING FURTHER MOMENTUM FY26 Group EBITDA margin guidance of 5-6% (90-190bps increase on FY25) Group EBIT margin guidance of 2.5-3.5% in FY26 (50-150bps increase on FY25) Owned brands expected to account for >6% of Group revenue in FY26 Continued new customer growth in FY26

  16. Slide 16: Disclaimer

    DISCLAIMER Forward Looking Statements Certain statements made in this release are forward-looking statements. These forward-looking statements are not historical facts but rather are based on Adore Beauty's current expectations, estimates and projections about the industry in which Adore Beauty oper

  17. Slide 17: 2025 Annual General Meeting Script Chair Address

    2025 ANNUAL GENERAL MEETING SCRIPT CHAIR ADDRESS FY25 marked a year of significant change and growth for Adore Beauty. Under the leadership of CEO Sacha Laing, Adore Beauty has wasted no time diversifying our operating model as we rapidly transition from a single banner pure play model to an omni-ch

  18. Slide 18: CEO Address

    I want to take this opportunity to acknowledge Kate Morris, who retired from the Board in September after 26 years of outstanding contribution to the Company. Kate is synonymous with Adore Beauty. As co-founder, CEO, and most recently, Non-Executive Director, Kate has been the face of this business

  19. Slide 19: Recently Awarded Australia's Most Loved Retailer

    recently awarded Australia's most loved retailer by leading industry publication, Power Retail, with a fantastic peer group of Australia's best known retailers including The Iconic, Dan Murphy’s, Kmart and Mecca. Importantly, new customers returned to growth alongside significant improvements in mar

  20. Slide 20: With New Customers Representing Almost a Third of All In-Store Transactions

    with new customers representing almost a third of all in-store transactions. Our existing customers are using our stores to try new brands and products. Rapidly growing Adore Beauty store network As mentioned, we’ve opened eight Adore Beauty retail stores across Australia this calendar year with a f

  21. Slide 21: Summary: Group Strategy Gaining Momentum

    Summary: Group strategy gaining momentum Our Group strategy is gaining momentum, and we expect material profit growth in FY26 driven by strong revenue growth, retail media, refined promotional cadence, and operational efficiency. We’ve provided the following guidance for the year ahead: • Group EBIT

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