Southern Cross Media Group Limited · ASX:SXL
Southern Cross Media — Investor Presentation (May 2021)
18 slides from Southern Cross Media's investor presentation, May 6, 2021
Slide 1: Presentation to Macquarie Investor Conference and trading update
ASX RELEASE 6 May 2021 Presentation to Macquarie Investor Conference and trading update Southern Cross Media Group Limited (ASX: SXL) (SCA) CEO, Grant Blackley, will make the attached presentation to the Macquarie Investor Conference today. The presentation includes a trading update, which is set ou
Slide 2: Presentation to Macquarie Investor Conference
SOUTHERN CROSS AUSTEREO PRESENTATION TO MACQUARIE INVESTOR CONFERENCE 6 May 2021
Slide 3: Disclaimer
Disclaimer Summary information The material in this presentation has been prepared by Southern Cross Media Group Limited ABN 91 116 024 536 (SCA) and contains summary information about SCA’s activities current as at 6 May 2021. The information in this presentation is of a general background nature a
Slide 4: Strengthened Balance Sheet as we enter a period of strong economic recovery
Strengthened Balance Sheet as we enter a period of strong economic recovery 400 Net Debt ($’M) 348 325 331 • Balance sheet has been strengthened 295 300 • Net debt at a historic low 200 • High quality of earnings with consistent strong cash conversion 100 66 • Meaningful reduction in cost base - $30
Slide 5: Primary focus on audio, with accelerating digital audio portfolio
Primary focus on audio, with accelerating digital audio portfolio Audio/TV Revenue • Audio revenue growing – underpinned by a strong increase in digital audio listening and resulting monetisation 32% • The Digital Audio revenue pool is expanding – and SCA is well positioned to take a leading role in
Slide 6: Advertising market in strong recovery
Advertising market in strong recovery – meaningful quarterly improvement in radio and television since Q420 30.0% AdSpend Recovery by Sector, post COVID (SMI) 20.0% 10.0% 0.0% Radio Television Outdoor Print Digital -10.0% -20.0% -30.0% -40.0% -50.0% -60.0% -70.0% Apr-Jun 20 Jul-Sep 20 Oct-Dec 20 Jan
Slide 7: Trading Update
Trading Update • SCA revenues continue to improve with Q3 advertising revenues -4.3%, ahead of guidance of -6% to -8% • Cost control remains a key focus with FY21 Non-Revenue Related costs forecast $250M - $255M (ahead of guidance of $255M - $260M) • TV Affiliation negotiations on-going – multiple w
Slide 8: Our Mission: To entertain, inform and inspire Australians
OUR MISSION: To entertain, inform and inspire Australians. Anytime. Anywhere. 7
Slide 9: SCA Strategy – Four Key Pillars
SCA STRATEGY – FOUR KEY PILLARS CONTENT DISTRIBUTION MONETISATION OPERATING MODEL Establish LiSTNR Drive and embed Entertain, inform Use our assets to as Australia’s a new Digital and inspire our help our clients ultimate audio Audio First audiences succeed destination Operating Model 8
Slide 10: Radio listening has recovered above pre-COVID levels
Radio listening has recovered above pre-COVID levels SCA metro radio listening in 2021 exceeds same period in 2020 SCA Metro Markets Cume Reach (000's) Averaged P10+ Mon-Fri ROS FM & DAB+ 1600 1400 1200 1000 800 600 Sur 1 & 2 20 400 Sur 1 & 2 21 200 0 6:00am 12:00pm 6:00pm 12:00am Source: GFK Metro
Slide 11: SCA has a large digital Audience that is continuously growing
SCA has a large digital Audience that is continuously growing © INCREASE YOY In original podcast listening from November 2019 to November 2020 ORIGINAL PODCASTING ® INCREASE YOY Over 1.6M live radio streaming listeners during March 2021 LIVE STREAMS «e}) INCREASE YOY 2.4M listening hours, accounting
Slide 12: Download the free app
IWNLOAD THE FREE APP BN ESE ING SIS, SI
Slide 13: LiSTNR will expand SCA's digital audio ecosystem
LiSTNR WILL EXPAND SCA’s DIGITAL AUDIO ECOSYSTEM SCA’s digital transformation is accelerating through the launch of LiSTNR, capitalising on the rapidly growing digital audio environment The number of Australians accessing digital audio has doubled 1 Changing audience behaviour since 2016 & is projec
Slide 14: A tailored consumer app experience
13} A TAILORED CONSUMER APP EXPERIENCE Ease of Discovery Intuitive Personalised Onboarding Daily Feed (e) LiISTNR
Slide 15: LiSTNR
ALISTNR owe Oy AL ay 25 sreaneasr a Play All Hamish and Andy 2020 ep17 Hamish and Andy Better for it with Katie Williams Beating Imposter Syndrome Whois laywer X, And why might The Briefing ime Nott ancl Alov 14 LiSTNR
Slide 16: What is LiSTNR
WHATIS (e) LiSTNR RADIO | PODCASTS | MUSIC | NEWS Oe] ae ee be 4 SHEARGOLD P FoR matt at pak PODCASTS juni = Ee: ® vo. = % vey MUSIC Austne AV LISTNR A) LISTNR . y dg IND -\ FRONTS HEHITS* CENTRE wy CRIMEWATCH FAST wa GMPANY
Slide 17: Open your ears to a new world of audio
OPEN YOUR EARS TO A NEW WORLD OF AUDIO PARTNERS / BRANDS PA: sas Bah se Aa oe |e | 2 Be 1s + ORIGINAL CONTENT + LIVE& ON DEMAND » INCREMENTAL REACH : ACTIVE KNOWN USERS + TARGETING + PREMIUM CONTENT @ - 7) + Z r) + DISCOVERY + PERSONALISED o Fo Fo Go PoM oH oN ot SN ON 01 /e\ Io fe Ko Fo Fo FoF oH H
Slide 18: Slide 18
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