Slide 1: Viggle March 2013
Vv viggle’ March 2013 viggle”
Slide 2: Forward-looking statements
i ion, this presentation contains forward-looking statements within the meaning of Section 's Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are those that predict or describe future events or trends and that do not relate sole
Slide 3: What is Viggle?
What is Viggle? Acomprehensive second screen platform that provides real rewards to users for their loyalty and engagement to TV shows Discovery Companion & Utility Viewing Social [f Rewards ~\ seria pop gt es viggle
Slide 4: Viggle Makes TV Better
Viggle Makes TV Better ae redbox. Discovery _ Loyalty Social Content -What friends are watching | Real Rewards +Chat during show +MyGuy Which showsarepopular | Streaks and Quests | +Followfriends *Viggle LIVE | | What has the most chatter | | «Connect through Facebook | Exclusive trailers and clips
Slide 5: Simple idea
Simple idea Cc 36 hours of TV every week watched by the average American 0 86% use second screen while watching TV . 18 loyalty memberships on average per US household 62010 loa Tec Tbatand Smartphone Uewhe Watching 20% Cloquy“The20Callogy Loyalty Census “201L viggle
Slide 6: Viggle at a Glance
Viggle ata Glance Overview Engagement + 2.0M total registered users o + 56 minutes active per session a + Launched January 2012 + 12% completed engagements/ad + Mobile-based loyalty program for TV impressions « + Consumer engagement platform that * 590,907 monthly active users « complements TV viewi
Slide 7: The Universe of Opportunity
The Universe of Opportunity 38 MM Smartphone owners use their devices while watching TV daily 16 MM Tablet owners use their devices while watching TV daily viggle’
Slide 8: Why is Second Screen Important?
Why is Second Screen Important? Networks need to drive and hold TV ratings Advertisers need to reinforce and maximize their TV ROI viggle”
Slide 9: Why Now?
Why Now? Smartphone & Tablet Ubiquity + >50% Penetration 2/3 3G+ penetration 92MM People w/ android & IOS phones >75% 4G-LTE coverage of US population 35 MM People w/ tablets Mobile Content Consumption -39 min/day App usage 86% Utilize another screen while watching WV viggle
Slide 10: Team
Team Management Robert F.X. Sillerman Executive Chairman & CEO. CKX, SFX Entertainment, SFX Broadcasting Greg Consiglio President & COO AOL, Ticketmaster John Small CFO GLG Partners Kevin Arrix CRO MTV, CBS, Turner Organization Offices + 93 full time employees + 17sales & marketing + 43engineering &
Slide 11: How Viggle Works
How Viggle Works 820 1.Tap the App to check into your favorite shows ee 6.Redeem points and get real rewards > (@) je SY fe) 2. Audio Fingerprint matches with shows in data center 5.Engage & Share with friends while watching 3. Confirms and checks you into the show | NY 4.Rewards you points for watc
Slide 12: Business Overview
Business Overview viggle”
Slide 13: Sources of Revenue
Sources of Revenue Brand CPE Brand CPM Ge cee a, the office eo v Tune-In Engagement Takeover viggle
Slide 14: Proven CPE Ad Model
Proven CPE Ad Model CPE model - you pay for completes, not impressions 12% ad engagement rate - from impression to completion o Consistent lift in key marketing funnel metrics Targeted Impressions Engagement
Slide 15: Users: Scale & Engagement
Users: Scale & Engagement 2.0 MM registered users 56 minutes per user session » 8.6 days active per active user per montha Launch date Indexed daily uniques Indexed min/user/mo. Wy] 2012 1.00 1.00 (@ 2008 0.46 0.05 2004 1.47 0.02 ae pee ed viggle
Slide 16: Partnering for Scale
Partnering for Scale Additional Relationships ‘nexer — Discover} 7 | r 93 P @ . ee) APiNET verizon = q : M% Multi-year marketing BE pel OWN fae agreement to drive ae customer retention and amc we sundance SP loyalty by rewarding DIRECTV customers with HBO ua Bravo exclusive Viggle point earning oppo
Slide 17: User Experience
User Experience viggle
Slide 18: TV Network Value Proposition
TV Network Value Proposition Viggle helps TV networks and programs drive discovery, tune-in, engagement and loyalty for their shows Discovery Engagement Loyalty Editorial Promotion Reminders Viggle Companion Products Rewards Targeted Media Watch Bonuses Network/Show Content Sweepstakes Social Recomm
Slide 19: Creating Sustained Engagement
Creating Sustained Engagement viggle Agamification platform for enhancing live TV programming with trivia, Luve polls, mood-o-meters and other interactive content. 8-10 Viggle LIVE events hosted per weeknight, with over 190 total in January viggle”
Slide 20: Creating Sustained Engagement continues
Creating Sustained Engagement continues 4 Asocial fantasy sports game for pro & college football, pro & college basketball & pro baseball. Pick a player. He scores. You score points. MYGU Viggle launched football version for week 1 of NFL season viggle
Slide 21: Creating Sustained Engagement continues
Creating Sustained Engagement continues Viggle Platform allows networks to distribute existing owned and operated content and/or create new content experiences tied to Viggle Ensures Relevance Drives Engagement EXE Go to Story Sync WD Latest on Twitter Ff Facenc0k Page Increases Monetization = mph
Slide 22: Rewards Redemption
Rewards Redemption Users can redeem in the app; rewards are predominately digitally fulfilled Catalog Full-Screen Confirm Redemption Account Email with Details Reward Complete History with Code Page Code Redemption Delivery viggle”
Slide 23: Product Roadmap
Product Roadmap viggle”
Slide 24: User checks into TV commercial
User checks into TV commercial Unlocks companion experience Companion experience ModernFamity customizable to brand needs viggle”
Slide 25: Product Roadmap
Product Roadmap Discovery Companion Viewing & & Utility Program Enhancement Set-Top Box Integration neverno Smart TV Integration Viggle for Real App Integration Viggle Platform Developer Competition viggle”
Slide 26: Product Roadmap (cont.)
Product Roadmap (cont.) ome Real Rewards New York & Company Viggle Social Graph VGifts Enhanced Public User Profiles, Direct Response viggle
Slide 27: Financial Summary
Financial Summary viggle
Slide 28: Continued User Growth
Continued User Growth Accelerated user acquisition and activity since October van sa 2M+ wy 70% Total Registered Users Registered User Growth Feb‘13 since Oct ‘12 scams | _— 591K 137% Monthly Active Users MAUGrowth since Feb‘13 Oct'12 wx 154K 290% New Users Added Monthly New User ot + + + + + + + 5
Slide 29: Revenue Growth
Revenue Growth Viggle has continued to see revenue gains and EBITDA improvement $556K $3.9M Quarterly Revenue F2Q13 Quarterly Revenue forF3Q12 597% Growth since F3Q12 $(8.5M) = $(6.5M) | Adjusted EBITDAm Adjusted EBITDA@ FIQI3 F2Q13 viggle”
Slide 30: Advertiser Growth
Advertiser Growth Brands continue tosee the value in advertising on Viggle No. of Advertisersin Quarter No.of Advertisers Spending $100K+ in Quarter 2 7 Repeat é Advertisers af 2. Faq as F208 roar | Fag | Fans | Fears * Viggle has seen consistent quarterly revenue growth - 89% last quarter ¢ Increas
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Slide 32: Appendix
Appendix viggle
Slide 33: Non-GAAP Adjusted Rewards Costs and Adjusted EBITDA
Non-GAAP Adjusted Rewards Costs and Adjusted EBITDA “The Company provides a non-GAAP measure for adjusted rewards costs as an altemative view of the Company's cost of providing rewards to its users. The Company reports rewards cos in its Consolidated Statement of Operations in both Cost of watchpoin
Slide 34: Reconciliation of Operating Loss to Adjusted EBITDA
Reconclinon of peratng Loss 10 ‘Adjusted EBITOA Thee Months ‘Adusted EBTDA “Tee Monts Ended Su Montns Ended Ende ‘Amounts in 000 Decembers!, December’, September 2, zw an weave Revenve Saar $ ser 8208S Operating toss a reported § (1283098 (16,724)8 24,715)$ (60,854)(21,876) (38,930) a Stock compersa