Bubs Australia Ltd. · ASX:BUB
Bubs Australia — Australasian AgFood Conference 2020
20 slides from Bubs Australia's conference presentation, Nov 25, 2020
Slide 1: Australasian AgFood Conference
For personal use only Australasian AgFood Conference 25 November 2020 Jennifer Hawkins Bubs Global Brand Ambassador
Slide 2: For personal use only
For personal use only
Slide 3: Financial Performance
FINANCIAL For personal use only PERFORMANCE 3
Slide 4: FY20 Financial Highlights
FINANCIAL PERFORMANCE ASX 300 FY20 FINANCIAL HIGHLIGHTS Bubs Australia $62m For personal use only FY20 results were driven by the strong performance of Bubs® Infant Formula in Group Gross Revenue1 all retail channels and regions. +32% +32% Group Gross Revenue1 pcp Direct sales to China growth pcp 55
Slide 5: FY20 Group Financial Performance
FINANCIAL PERFORMANCE ASX 300 FY20 GROUP FINANCIAL PERFORMANCE Bubs Australia For personal use only Strong FY growth across core products in all regions. GROUP GROSS REVENUE REGIONAL CHANNEL MIX BALANCED PRODUCT MIX Continued strong growth Increasing market diversification. Optimising portfolio mix
Slide 6: Underpinned by Strong China Demand
FINANCIAL PERFORMANCE ASX 300 UNDERPINNED BY STRONG CHINA DEMAND Bubs Australia For personal use only China remains catalyst for global growth. TOTAL CHINA DIRECT EXPORT GROWTH • Growth driven by demand for Bubs® Goat Infant Formula portfolio. • Supported by expansion into Mother & Baby Stores Gener
Slide 7: Business Overview
For personal use only BUSINESS OVERVIEW
Slide 8: Entering the Third Phase of Bubs Journey
BUSINESS OVERVIEW WE ARE NOW ENTERING THE THIRD PHASE OF BUBS®JOURNEY For personal use only Could have only been reached after period of gaining supply chain expertise and scale as a foundation for rapid global expansion built on brand trust, invaluable knowledge and intellectual property. +150% 202
Slide 9: Our Unique Value Proposition
BUSINESS OVERVIEW OUR UNIQUE VALUE PROPOSITION For personal use only 360º integrated business model, combining the best of an ingredient and manufacturing business, together with a brand-led and consumer focused portfolio driven business. HIGH MARGIN DAIRY SPECIALIST Infant Formula as the Crown BRAN
Slide 10: Specialist Leader in Australian Goat Dairy
STRATEGIC FOCUS SPECIALIST LEADER IN AUSTRALIAN GOAT DAIRY As Australia’s largest goat dairy producer, we have now optimised the highest and best use of an For personal use only exclusive milk source and gained valuable specialist dairy competencies. GOAT DAIRY SPECIALIST “GO-DEEP” STRATEGY CAPABILI
Slide 11: One Brand, Multiple Feeding Occasions
BUSINESS OVERVIEW ONE BRAND, MULTIPLE FEEDING OCCASIONS Bubs® caters for all feeding occasions throughout a child’s development. Our comprehensive For personal use only portfolio provides a unique advantage to extend consumer lifecycle and increase basket size with single customer base and brand mes
Slide 12: Driving Push and Pull China Channel Strategies
BUSINESS OVERVIEW DRIVING PUSH AND PULL CHINA CHANNEL STRATEGIES Building momentum across China’s complex ecosystem, pinpointing the most lucrative channel tiers For personal use only and demographics, ensuring all paths lead to Bubs®. Australia Outbound Regional Daigou Markets Daigou C2C Channels I
Slide 13: Q1 FY21: China & Infant Formula Growth
PERFORMANCE HIGHLIGHTS Q1 FY21: CHINA & INFANT FORMULA GROWTH We remain true to our core strategy for sustainable profitable long-term growth. For personal use only EXPORT SALES FOR BUBS® INFANT FORMULA INFANT FORMULA SALES ACROSS ALL OUTSIDE OF CHINA CHANNELS DIRECT +9% pcp +6% pcp CHINA REGIONAL B
Slide 14: Accelerating China Demand on CBEC
BUSINESS OVERVIEW ACCELERATING CHINA DEMAND ON CBEC For personal use only Demonstrating CBEC channel shift & continued strength of brand connection with our end China consumers, as well as positive outcome from our China strategic partnerships with Alibaba and Beingmate. Chinese consumer offtake dem
Slide 15: Official Tmall Global Bubs 11.11 Results
PERFORMANCE HIGHLIGHTS OFFICIAL TMALL GLOBAL BUBS® 11.11 RESULTS +174%¹ pcp. Record results surpassing the previous year’s total in first hour of Double 11 sales. Bubs® Goat ranked number 3 For personal use only imported goat brand across Tmall Global¹ and #1 Australian Goat brand in Tmall.² Tmall G
Slide 16: CapriLac Double 11 Sales Growth
PERFORMANCE HIGHLIGHTS CAPRILAC® DOUBLE 11 +48% SALES GROWTH pcp¹. For personal use only CapriLac® ranked #1 adult goat powder product on Tmall platform (General Trade + CBEC). • Flagship Store sales achieved +48% growth on Double 11 pcp¹. • Total Alibaba Tmall Global sales growth +60% pcp¹. ¹2020 D
Slide 17: Three Horizons for Long Term Sustainable Growth
THREE GROWTH HORIZONS THREE HORIZONS FOR LONG TERM SUSTAINABLE GROWTH For personal use only 5-year profitable growth strategy towards $400m target gross revenue. $400m Gross Revenue and 40% Gross Margin. 46% 5-year CAGR HORIZON 3: aspirational Create genuinely target. new business Growth Horizon 1 •
Slide 18: Questions
For personal use only QUESTIONS 18
Slide 19: Disclaimer
DISCLAIMER DISCLAIMER For personal use only This investor presentation (Presentation) is dated 23 November 2020 and has been prepared by Bubs Australia Limited (ACN 060 094 742) (Bubs or the Company). The material in this Presentation is general background information about Bubs’ activities current
Slide 20: Growing Generation Joy
— Growing Generation Joy