Slide 1: Enterprise Core for Sales & Services by Capgemini
Enterprise Core for Sales & Services by Capgemini Frictionless sales, intuitive experiences - powered by AI
Slide 2: Contents
Contents Hooks: engaging CxOs (internal 01 use) 02 Trends and Challenges The Future of Sales - Digital 03 Sales Transformation 04 Our Service Offerings Appendix - Capgemini Unique 05 References 06 Assets Appendix - Reference 07 Architecture Gen AI POCs | February 2026 Company Restricted © Capgemini
Slide 3: Hooks: Engaging CXOs
Hooks: Engaging CXOS Gen AI POCs | February 2026 Company Restricted © Capgemini 2026. All rights reserved. 3
Slide 4: Enterprise Core for Sales and Services by Capgemini
Enterprise Core for Sales and Services by Capgemini Increase and stabilize Revenue Stream Customer Focused Accelerate Sales Reduced time Reduced Customer offerings Cycle to market acquisition cost Siloed Faster sales and time to services market team • Sales and after sales teams are siloed and lack
Slide 5: Trends and challenges
Trends and challenges Gen AI POCs | February 2026 Company Restricted © Capgemini 2026. All rights reserved. 5
Slide 6: Challenges for the modern CSO/CRO
Challenges for the modern CSO/CRO Optimal route to market to acquire Customers . Achieve growth targets with Ability Fastrack new Business Models lowest possible customer acquisition cost . New operating model • Digital economy with emergence of platforms Organizations now more than ever feel the pr
Slide 7: The future of sales – digital sales transformation
The future of sales – digital sales transformation Gen AI POCs | February 2026 Company Restricted © Capgemini 2026. All rights reserved. 7
Slide 8: What do CSO’s Want?
What do CSO’s Want? New Digital Business model Unified Customer View • Market Insight to adopt Sales Strategies to evolving • Improved Customer relation and increase Customer consumer Buying behavior Customer Retention Acquisition • Tap newer Distribution channel and revenue model • Centralized Info
Slide 9: Challenges Faced By CSO / CRO that Impact Their KPI
Challenges Faced By CSO / CRO that Impact Their KPI New Digital Business model Time to market • Marketing , Sales and after sales and execution teams are siloed • Availability of required information real time and tools to and lack visibility across the sales lifecycle and between sales effectively
Slide 10: Our service offerings
Our service offerings Gen AI POCs | February 2026 Company Restricted © Capgemini 2026. All rights reserved. 10
Slide 11: Reference Architecture Across industries
Reference Architecture Across industries SAP SAP SAP SAP commerce Sales service CPQ SAP Platform Integration Business model Order Order Order Usage Billing & invoicing design capture fulfillment activation collection financials S/4 core Order Management and Product Modeling in S/4HANA SAP FI G/L S/4
Slide 12: Artificial Intelligence
Reduced Customer Lead-To-Cash as a core acquisition cost Frictionless, end-to-end mindset with SAP Lead-to-Cash S4 & CX best practices B2B-Account Delivering a back-to-back experience from Lead to Billing process. Reflecting data back into sales cycle. Profiling Artificial Intelligence Process flow
Slide 13: Managing Efficiency Across Multiple Teams and departments
Accelerate Sales Managing Efficiency Across Multiple Cycle Teams and departments Benefits : • Increased Efficiency in Business Process • Monitoring Business Performance • Accountability and Transparency Solution overview Thinking Lead to Cash as Core resolved through a frictionless, end-to-end • Ope
Slide 14: Managing Efficiency Across Multiple Teams and departments
Accelerate Sales Managing Efficiency Across Multiple Teams and Cycle departments Dynamic Dunning Strategy Adjustment 1. continuously monitors payment trends and customer responses Help me 2. autonomously adjusts the dunning strategy for Customer Market Credt Credit improve DSO and each customer Scor
Slide 15: Faster time to market
Reduced time Faster time to market to market Fast CPQ Solution overview Present customers and your sales team with a single, consistent view of products, configuration options, and customer information via seamless Sales People Buyers flows of data from SAP S/4 to both the commerce storefront and th
Slide 16: Transition to new business models
Customer Focused Transition to new business models offering Servitization: the process of moving from a product to service- Solution overview oriented organisation Present customers and your sales team with a single, consistent view of … And 3 main model types products, configuration options, and cu
Slide 17: Transition to new business models
Customer Focused Transition to new business models offering Solution overview • SAP BRIM makes revenue management more transparent while providing the scalability, flexibility, and automation that deliver significant competitive advantages • With SAP BRIM, companies can monetize subscription- and us
Slide 18: How the Front-end stitches seamlessly with the backend
Reduced Customer How the Front-end stitches seamlessly with the backend acquisition cost Ready assets, accelerators for each CX and S4 component Lead-to-Cash Customer Experience S/4 HANA Marketing Lead Sales Configure Customer Order Revenue Delivery Automation Generation Management Price Quote Servi
Slide 19: References
References Gen AI POCs | February 2026 Company Restricted © Capgemini 2026. All rights reserved. 19
Slide 20: Selected digital sales offerings powered by SAP References
selected digital sales offerings powered by SAP References SAP BRIM on S/4 SAP BRIM + RAR+ Entitlement SAP S/4 HANA - Retail SAP S/4 HANA management Enabled Flexible Subscription business Transforming from hardware selling to Strategic partnership, managed services Delivering a strong foundation for
Slide 21: Our CX case studies
Our CX case studies S/4 HANA as Lead-to-Cash 01 02 03 CX CRM, Service, 80% of clients with ERP and Subscriptions and service Commerce no SAP CX business Clients with known SAP CX Stack Clients looking for brown field approach for Clients from MALS, Automotive • Especially in energy & utility sector
Slide 22: Appendix
Appendix Gen AI POCs | February 2026 Company Restricted © Capgemini 2026. All rights reserved. 22
Slide 23: Asset Details
Asset Details Gen AI POCs | February 2026 Company Restricted © Capgemini 2026. All rights reserved. 23
Slide 24: Fast CPQ
Fast CPQ Main service offerings Starting now… • A fully integrated CPQ offerings with streamlined sales process for faster quote generation. Solution greatly reduce time between quote request and order • Includes Use cases Features Industries – Pre-Configured for manufacturing, life-sciences, and au
Slide 25: Unlock business value across the organization – Fast CPQ
Unlock business value across the organization – Fast CPQ Speed the delivery of a true customer-centric approach to buyer self service, and begin to reap the many short- and long-term benefits Smooth flow of data, Greatly reduce time greater order consistency between quote and accuracy request and or
Slide 26: Fast CPQ - Transform the sales and buyer experience
Fast CPQ - Transform the sales and buyer experience Harness the full potential with Fast Sales people Buyers CPQ • Complete and configure quotes with ease • Easily browse through custom options during • Easily add up-sell, value-add opportunities quote process • Achieve bind to quote with accuracy •
Slide 27: Servitization
1 Servitization Main service offerings There are several interesting things about these new business model … • Converting your asset bundling related services and charging customers based on a pre-agreed outcome. Capgemini approach Capgemini with SAP S/4 HANA allows • Pricing based on real-world use
Slide 28: SAP BRIM and Subscription based billing
2 SAP BRIM and Subscription based billing Main service offerings Enabling subscription economy • Capgemini understands the unique challenges of the subscription-based business model & billing solution from our in-depth experience working with some of the Use cases Features Industries leading global
Slide 29: Capgemini’s Accelerators BRIM Edge Solution – Central Monetization
Capgemini’s Accelerators BRIM Edge Solution – Central Monetization Central Billing HUB for all Business Partner/ Customer facing activities integrating to CRM, CX and ERP Financial customer care Central contract management • Complaints/dispute • 360 contract view • Call center • Consolidated process
Slide 30: Capgemini’s Accelerators - BRIM Roll-out Tool Kit (ROTK)
Capgemini’s Accelerators - BRIM Roll-out Tool Kit (ROTK) to deploy SAP BRIM in a standardized and industrialized manner As we deploy the new SAP solution to Worldwide entities, it is be very important to leverage ROTK, based on standard methods and solutions. We have created a tool kit using a refer
Slide 31: Capgemini’s Accelerators Accelerated Solution Environment (ASE) approach
Capgemini’s Accelerators Accelerated Solution Environment (ASE) approach: ASE allows alignment, decision, collective engagement and acceleration Our Accelerated Solution Environment (ASE) approach aims at bringing alignment, engagement & readiness for change ahead within each stakeholder through est
Slide 32: Service-Based Business Models / servitization
Service-Based Business Models / servitization – The process of moving from a Product to Service Oriented organisation Service offering development stages Product & Service Bundles Flat Rate Subscription Outcome Based Contracts Deliver entire servitization models from end-to-end with SAP Back Office
Slide 33: CRM Modernization
CRM Modernization ECC CRM to SAP Sales, Service Cloud Immediate Actions : • SAP CRM On-Premise solution sunsets ’27 Process Flows Business Process Documents • Possible loss of aligned sales capabilities integrated with S4Hana Workshop Training documents Assets • Transformation inflicts move from CRM
Slide 34: Commerce Cloud Move2cloud
Commerce Cloud Move2cloud Horizon - a unique set of tools and a methodology to support our customers with their migration to the cloud Immediate Actions : We guide clients through the process step by step achieving quick wins • SAP On-Premise Commerce Solution out of maintenance Analyze Start • A cl
Slide 35: Sales Order Fulfilment Monitoring
Tech DTS OTC FTM PTP HTR Sales Order Fulfilment Monitoring Process overview Sales order fulfilment monitoring will be used in below process • Sales order fulfilment monitoring • Sales orders creation with references • Mass change of sales orders Sales order fulfilment monitoring will allow Input In
Slide 36: SAP S/4 HANA Sales Order Creation
Tech DTS OTC FTM PTP HTR SAP S/4 HANA Sales Order Creation Process overview • Using the Create Sales Orders representatives can automatically create sales orders. This will extract relevant data from unstructured source formats (such as PDF files and image) and translate it into sales order. Custome
Slide 37: Augmented Gen AI Campaign for low turnover items
Augmented Gen AI Campaign for low turnover items Industry – Retail Client Context: Challenges/Pain points: Approach & Solution: Benefits Retailers face profitability and efficiency • Lack of visibility: Retailers lack The GenAI solution leverages SAP • Eliminate Food Waste challenges when trying to
Slide 38: Augmented Gen AI Campaign for low turnover items
Augmented Gen AI Campaign for low turnover items Industry – Retail Client Context: Challenges/Pain points: Approach & Solution: Benefits Retailers face profitability and efficiency • Lack of visibility: Retailers lack The GenAI solution leverages SAP • Eliminate Food Waste challenges when trying to
Slide 39: Input recommendation for sales order completion
Input recommendation for sales order completion Client Context: Challenges/Pain points: Approach & Solution: Benefits Sales order entries are auto-completed as • Order Fulfilment: Sales Order • SAP Sales Order management • 25% reduction in thoroughly as possible so that it saves time and block due t
Slide 40: Automatic creation of sales Orders from unstructured data
Automatic creation of sales Orders from unstructured data Client Context: Challenges/Pain points: Approach & Solution: Benefits Efficiently collect all the relevant information • Manual Sales Order creation from • SAP Sales Order management • 25% Reduction in cost from paper copies or emails to crea
Slide 41: SAP Intelligent Product Recommendation
SAP Intelligent Product Recommendation Client Context: Challenges/Pain points: Approach & Solution: Benefits The sales representative needs an easy way of • Identifying the right product • SAP Business AI as a Digital sales • 10% reduction in cost knowing what products can accommodate the for sales:
Slide 42: Dynamic Pricing for stocks nearing end of life with offers and promotion
Dynamic Pricing for stocks nearing end of life with offers and promotion Client Context: Challenges/Pain points: Approach & Solution: Benefits Specifically, in CPRD industry products have • Expiry leads to loss of revenue • SAP Sales Order management and • Inventory Management limited shelf life . A
Slide 43: Our value proposition: accelerate and secure your intelligent sales and services transformation
Our value proposition: accelerate and secure your intelligent sales and services transformation leveraging the full power of technology and collaboration Full cycle and ecosystem Agile transformation from @Scale deployment and orchestration the design operate A single player able to orchestrate the
Slide 44: Reference architecture
Reference architecture Gen AI POCs | February 2026 Company Restricted © Capgemini 2026. All rights reserved. 44
Slide 45: Architecture – a deep dive (BRIM)
Architecture – a deep dive (BRIM) Sales Cpq Commerce Service Marketing Business Customers Sales Execs Consumers Service Reps Marketign Execs SAP integration suite for 3rd party modules Master Data Consumption Data Subscription Solution S/4 HANA Sales Item Service Contract Quotation Material Business
Slide 46: About Capgemini
About Capgemini Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse