Slide 1: Cover letter to BSE and NSE on Ad-tech investor presentation
June 1, 2020 BSE Limited National Stock Exchange of India Limited P. J. Towers, Dalal Street, Exchange Plaza, Bandra Kurla Complex, MUMBAI – 400 001. Bandra East, Mumbai-400051. Scrip Code: BSE: 532368 & NSE: BCG Dear Madam/Sir, Sub: Investor Presentation on Ad-tech business We are enclosing a copy
Slide 2: Ad-Tech Business
brightcom group AU-TECH BUSINESS
Slide 3: Adtech mission statement
" Adtech is what makes of the Internet tick. Ads are the lifeblood of the internet, the source of funding for just about everything you read, watch and hear online. We put the tech in Adtech. Brightcom’s mission is to make it easier for our partners to maximize yield and gain exposure across video,
Slide 4: How It Works
HOW IT WORKS
Slide 5: The evolution
The evolution Evolution of online advertising channels Long term ROI Driver Effect on advertisement value • Consumer time online Smart TV NEW DIGITAL • Number of channels CHANNELS • More targeted and interactive experience Smart Watch • Data about consumers Location based INCREASING • Targeting and
Slide 6: The players
The players ADVERTISERS AGENCIES IMPLEMENTERS PUBLISHERS BRANDS INTEGRATED ADVERTISING NETWORKS SEARCH ENGINES DIGITAL TECHNOLOGY PROVIDERS WEBSITE OWNERS OUTSOURCERS SOCIAL NETWORKS AFFILIATES DISPLAY ADVERTISING MARKETING • Buy and space from publishers and sell to agencies • Create banners for va
Slide 7: The nuts and bolts
The nuts and bolts 1 Display Social Mobile Video Search E-mail SELECT CHANNELS OPTIMIZE 2 Timing Location Interests Target Segment WITH TECHNOLOGY 3 PC Smart Watch Tablet Phone Smart TV SHOW ON ALL DEVICES 4 FIND YOUR AUDIENCE
Slide 8: Platforms
PLATFORMS
Slide 9: Brightcom platform
Brightcom platform Brightcom Featured amongst eDigital’s “Best 72 SSP for 2020” alongside AOL, AppNexus, Salesforce DMP and the TradeDesk. - DIRECT TRAFFIC - - DATA - PLAYER REAL TIME ANALYTICS VAST/ V PAID TAG V I 3RD PARTY D E O USER - AUCTION MANAGER - VAST/ V PAID TRACKING HB HB (SERVER) (CLIENT
Slide 10: Compass platform
Technology drives our operation, be it through our campaigns’ dashboard with it’s real-time analytics or our proprietary Compass platform. The latter being Compass platform one of the few platforms out there that can handle mobile, video, display and almost every other channel all in one place • Com
Slide 11: Other platforms
Other platforms Facebook Marketing OMS AdCenter Web Site Creator Leading ad-optimisation system 24/7 online access centralized Website building tool with intuitive for Facebook leveraging API campaign reporting and interface allowing the placement connections to enhance campaign management console f
Slide 12: Targeting capabilities
Exclusive brands can gain direct access to some of the most premium Tageting capabilities inventory available in the programmatic ecosystem with in-depth segmentation CONTEXTUAL GEO DEVICE DEMOGRAPHIC CARRIER PREFERENCE OPERATING AUDIENCE SYSTEM SEGMENTATION COMPASS HEADER BIDDING • Real time analys
Slide 13: Media Formats
MEDIA FORMATS
Slide 14: Display Ads
Our legacy display units utilise our in-house ad-serving and SSP technology to allow a tailored cross-screen solution for display advertising on Mobile and Desktop. Display Ads Providing unique international supply, recruited by our many locales, the display unit can be used for all IAB-approved siz
Slide 15: Anchored Ads
Anchored Ads There high impact ads remain visible even as users scroll up or down Incremental revenue - not at the expense of existing ad space Available in all IAB standard sizes for both desktop and mobile 70-80% viewability guaranteed Full control over user targeting frequency capping, volume cap
Slide 16: Header Bidding
Our header bidding technology allows buyers to compete for your inventory and maximise your yield, We will provide you with a platform which will give Header Bidding you, the publisher, full control of every impression said whether it’s direct, RTB or network demand sources. Direct integrations with
Slide 17: Native Ads - Video Unit
The In-Article format creates new video as inventory within article pages in premium media environments. It’s a high impact video format that spans the whole width of the content well. It’s available across a number of different Native Ads - formats, including vertical video. Video Unit The format i
Slide 18: Mobile Ads
Mobile Ads Hot Geo Targeting Device Targeting Partnership Powerhouse
Slide 19: Video Ads
Video advertising across mobile, desktop and connected devices. Maximum monetization and advances targeting for consistent, successful results. Delivered through our top notch programmatic engines. • Large + Medium player in-stream video Video Ads • Large player (pre/ mid/ post roll Ads) • Small pla
Slide 20: Seller Trust Index (Traffic Quality)
Seller Trust Index In March 2017 Brightcom was rated number 1 by pixelate for Video Seller Trust (Traffic Quality) Index (International)
Slide 21: Banner Ad sizes
Banner Ad sizes FULL SCREEN MOBILE 120 x 20 168 x 28 * 216 x 36 : 300 x 250 300 x 50 320 x 480 480 x 320 FULL SCREEN TABLET 320 x 50 + - 468 x 60 < » 120 x 600 160 x 600 , 728 x 90 768 x 1024 1024 x 768 W brightcom grou Qbrig group SS
Slide 22: Brand Safety
Control & data transparency • Detailed reporting gives a clarity to exactly where impressions are being served • Pick and choose which publishers to target and which to blacklist • PMP Deals ensure ads appear on select list of publishers Brand Safety Fraud detection Brightcom uses IP black-listing t
Slide 23: Case Study
CASE STUDY
Slide 24: Case Study – Hyundai (Italy)
Case Study –Hyundai (Italy) Type: Social Ads CPC •Clicks: 21,923 •Unique Clicks: 98% •Primary demographic: Ages 18+ •The campaign offered a revolutionary approach to car buying, where you can return the car if not satisfied •The Campaign began with a broad demographic. We quickly discovered the best
Slide 25: Partners
PARTNERS
Slide 26: Clients and Partners
Clients and Partners AGENCIES BRANDS
Slide 27: Publishers
PUBLISHERS fi) philly®com Lite {e Things Om di skyscanner publir — WERLp 1G] SN} games om ERASE lastminute.com Vayama COXMEDIA) TENNIS AP ]W brightcom group
Slide 28: Programmatic Partners
PROGRAMATIC PARTNERS BAS spo Ghonge _BrightRel appnexus JO} TURM TREMOR Publetic 4 VIDEO Make every impression count pocketmath YAHOO! GEMINI kK) DoubleClick 33 ZINC Eel KIOSKED Bid Manager by TED m- © brightcom group
Slide 29: Global markets and key metrics
52 > 5000 22 GLOBAL MARKETS DIRECT ADVERTISERS GLOBAL OFFICES 2 BILLION 100 MILLION > 179 > 5000 IMPS PER DAY UNIQUE USERS AGENCIES PUBLISHERS
Slide 30: Thank You!
(THANK you!)