Forrester Research, Inc. · NASDAQ:FORR
Forrester Research — Complimentary Webinar: Turn Big Data Into Business Benefit (September 2013)
30 slides from Forrester Research's conference presentation, Sep 11, 2013
Slide 1: Making Leaders Successful Every Day
Making Leaders Successful Every Day
Slide 2: Complimentary Webinar: Turn Big Data Into Business Benefit
Complimentary Webinar: Turn Big Data Into Business Benefit Martha Bennett, Principal Analyst Charles Green, Analyst September 11, 2013 Follow this conversation on Twitter: #bigdatawebinar
Slide 3: Agenda
Agenda 1 Introduction and setting the stage 2 Big data: use cases, examples, impact on delivery models, emerging best practices 3 We can help 4 Q&A © 2013 Forrester Research, Inc. Reproduction Prohibited 3
Slide 4: We help you make better decisions in a world where technology is changing your customers
We help you make better decisions in a world where technology is radically changing your customers © 2013 Forrester Research, Inc. Reproduction Prohibited 4
Slide 5: With four market imperatives
With four market imperatives Transform Embrace the customer the mobile experience mind shift Age of the Customer Turn big data Become into business a digital insights disruptor © 2013 Forrester Research, Inc. Reproduction Prohibited 5
Slide 6: Introducing the presenters
Introducing the presenters Martha Bennett Principal Analyst Serving Application Development & Delivery Professionals Charles Green Analyst Serving Sourcing & Vendor Management Professionals © 2013 Forrester Research, Inc. Reproduction Prohibited 6
Slide 7: Integrating and connecting data resources to decisions can deliver key insights
Integrating and connecting data resources to decisions can deliver key insights . . . but today we integrate far too little data.
Slide 8: Firms recognize the importance of data
Firms recognize the importance of data . . . Improve the use of data and analytics to improve business decisions and outcomes 37% 18% Improve IT project delivery performance 32% 11% Develop new skills to better support emerging technologies and business innovation 28% 9% Improve IT budget performanc
Slide 9: ... and BI is a top priority
. . . and BI is a top priority . . . The top seven software applications in firms’ adoption plans by year Business intelligence 1 2 Customer relationship management 3 Collaboration software 4 Finance & accounting 5 Industry-specific software 6 Enterprise resource planning 7 Human capital management
Slide 10: ... but they don't use most of the data they have
. . . but they don’t use most of the data they have SMBs: LEs: Unstructured 9 TB 50TB 75 TB Semi- Utilized 0.6 TB structured 5 TB 2 TB 12% Structured 4 TB 12 TB 50 TB Average data volume per company Base: 634 business intelligence users and planners Source: Forrsights Strategy Spotlight: Business In
Slide 11: Data sources continue to multiply
Data sources continue to multiply © 2013 Forrester Research, Inc. Reproduction Prohibited 11
Slide 12: Most BI remains backward-looking
Most BI remains backward-looking Information about Source: September 20, 2011, “Understanding The Business Intelligence Growth Opportunity” Forrester report © 2013 Forrester Research, Inc. Reproduction Prohibited 12
Slide 13: But when does data become "big data"?
But when does data become “big data”?
Slide 14: "Big data" is:
“Big data” is: Techniques and technologies that make handling data at extreme scale affordable.
Slide 15: Should we invest in big data?
Should we invest in big data? Can you capture and store all of the data you need for the optimal running of your business? Do you have the compute power and tools to process and analyze your data? Are business professionals able to access the data they need, when they need it, in the most optimal fo
Slide 16: Data service providers can help
Data service providers can help – and come from a variety of heritages Traditional systems integrators Management consultants/professional service providers Services arms of ISVs Boutique data service providers Specialists emerging from new data sources Off-the-shelf data service providers © 2013 Fo
Slide 17: There is no single "big data" technology
There is no single “big data” technology › Core Hadoop › The wider Hadoop ecosystem › Appliances › Preconfigured/preintegrated systems › Streaming technologies › In-memory processing/analytics › Advances in semantic technologies/NPL › Cloud-based services © 2013 Forrester Research, Inc. Reproduction
Slide 18: Big data use cases are everywhere
Big data use cases are everywhere › Recommendations and targeted offers (including in real time) › Dynamic pricing › Customer churn prevention › Fraud detection and prevention › Process optimization › Predictive maintenance › Product improvement › Etc., etc., etc. © 2013 Forrester Research, Inc. Rep
Slide 19: Sears uses Hadoop for dynamic pricing
Sears uses Hadoop for dynamic pricing › Implementation of Hadoop to analyze massive quantities of data: • Product availability • Competitor prices • Information on local economic conditions › Shift from using 10% of the data it collects to 100% of the data › Development of dynamic pricing and optimi
Slide 20: Vestas Wind Systems uses large-scale geodata
Vestas Wind Systems uses large-scale geodata › 2.8 petabytes and 178 parameters in its wind library, from temperature, humidity, barometric pressure, etc. › It uses IBM BigInsights software to manage and analyze weather and location data. › Processing time cut from 3 weeks to 15 minutes › A key busi
Slide 21: Device data has multiple uses
Device data has multiple uses › Performance data for monitoring/maintenance › Usage data to refine products and services › Example: Bosch Health Buddy Image source: Bosch Telehealth website © 2013 Forrester Research, Inc. Reproduction Prohibited 21
Slide 22: Hailo is all about big data
Hailo is all about big data Hailo: founded by London cab drivers (www.hailocab.com) © 2013 Forrester Research, Inc. Reproduction Prohibited 22
Slide 23: Top performers spend more on data initiatives!
Top performers spend more on data initiatives! “In 2013, approximately what percentage of your firm's IT budget will go to BI-related purchases, initiatives, and projects?” ∆+25% (15% or more YoY growth) (Less than 15% YoY growth) Base: 460 business intelligence users Source: Forrsights Strategy Spo
Slide 24: Big data road map recommendations
Big data road map recommendations • Align your BI/big data project to business goals and KPIs – even if you’re “just” experimenting. • Select the technology most appropriate for your BI/big data initiative – focus on rapid assessments, not lengthy evaluations. • Consider internal/external expertise,
Slide 25: Forrester can help
Forrester can help Playbooks, customized data insights and advisory sessions, workshops, and consulting engagements will help you: › Understand what big data means and seize the opportunities that affect your bottom line. › Assess your big data technology readiness to diagnose crucial investment are
Slide 26: Forrester's big data playbooks
Forrester’s big data playbooks › The Business Intelligence Playbook › The Data Management Playbook › The Social Intelligence Playbook › The Information Strategy And Architecture Playbook › The Data Security And Privacy Playbook › The Customer Intelligence Playbook (coming soon) › The Customer Inform
Slide 27: Related Forrester research
Related Forrester research › “Navigating The Future Of Customer Intelligence,” March 28, 2013 › “The Future Of Customer Data Management,” March 6, 2013 › “The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013,” January 3, 2013 › “Turn Big Data Inward With IT Analytics,” December 5, 2
Slide 28: See you there . . .
See you there . . . Forrester’s Forum For Application Development & Delivery Professionals: Driving Business Impact October 17-18, 2013 · JW Marriott Indianapolis Learn how to design and deliver business impact and: › Be the first to hear the latest content from Forrester analysts. › Attend sessions
Slide 29: Questions
Questions © 2013 Forrester Research, Inc. Reproduction Prohibited 29
Slide 30: Thank you
Thank you Martha Bennett Charles Green +44 (0) 20 7323 7674 +49 (0) 69 959 29852 mbennett@forrester.com cgreen@forrester.com