Adtraction Group Ab · OMXSTO:ADTR
Adtraction Group Ab — Q2 2026 Earnings Presentation
37 slides from Adtraction Group Ab's earnings presentation, Jul 22, 2026
Slide 1: Audiocast Q2 2026
Expect more Audiocast Q2 2026
Slide 2: The short story of Q2 2026
The short story of Q2 2026 Sales +19.5% (SEK 315.1 million)
Slide 3: The short story of Q2 2026
The short story of Q2 2026 Sales +19.5% (SEK 315.1 million) Gross profit +17.7% (SEK 60.6 million), third consecutive quarter of growth
Slide 4: The short story of Q2 2026
The short story of Q2 2026 Sales +19.5% (SEK 315.1 million) Gross profit +17.7% (SEK 60.6 million), third consecutive quarter of growth Mainly organic growth
Slide 5: The short story of Q2 2026
The short story of Q2 2026 Sales +19.5% (SEK 315.1 million) Gross profit +17.7% (SEK 60.6 million), third consecutive quarter of growth Mainly organic growth Both Finance (+19.3%) and E-commerce (+13.3%) grow
Slide 6: The short story of Q2 2026
The short story of Q2 2026 Sales +19.5% (SEK 315.1 million) Gross profit +17.7% (SEK 60.6 million), third consecutive quarter of growth Mainly organic growth Both Finance (+19.3%) and E-commerce (+13.3%) grow EBITA grows by +17% to SEK 11.0 million
Slide 7: The short story of Q2 2026
The short story of Q2 2026 Sales +19.5% (SEK 315.1 million) Gross profit +17.7% (SEK 60.6 million), third consecutive quarter of growth Mainly organic growth Both Finance (+19.3%) and E-commerce (+13.3%) grow EBITA grows by +17% to SEK 11.0 million Cash flow from operations for the quarter was SEK -3.
Slide 8: A little bit about Bundler
A little bit about Bundler Bundler GP grows by 233% vs. the same quarter last year Adtraction has increased its ownership in Bundler to 70% 233%
Slide 9: Finance
Finance Finance GP, SEK million YoY growth and sequential growth Finance SE is the main engine
Slide 10: E-com
E-com E-com GP, SEK million Best Q2 for e-commerce ever Growth across most markets
Slide 11: Combined
Combined E-com and Finance GP, SEK million Best Q2 ever E-com Finance Growth across most markets
Slide 12: Cost base per quarter
Cost base per quarter ● Organisational changes ○ Non-recurring cost in Q2, SEK 3,4 million ○ Cost reduction of SEK 2 million ○ Cost increase of SEK 0,4 million per quarter ○ Net effect, SEK 1,6 million lower cost base ● Cost of AI tools, around SEK 0,5 million per quarter
Slide 13: Growth Profitability Cashflows
Growth Profitability Cashflows
Slide 14: Sales growth
Sales growth 60% 50% 45% 40% 30% 20% 10% 0% -10% -20% -30% Ql @2 @3 @4 Ql @Q2 @Q5 Q4 Ql @Q2 Q5 Q4 Ql Q2 23 23 23 23 24 24 #24 24 +2 25 25 25 26 26 ADTRACTION Expect more
Slide 15: EBITA margin
EBITA margin 8% 7% 6,9% 68% 6% 5% 3,7% 3,5% 6,1% 5,3% 4,6% 42% 43% 4% 4% 3,7% 7% 3,6% 3,3% 3 3,5% 3% 2% 1% 0% Ql @Q@2 @3 Q4 Ql @Q2 @Q3 Q4 Ql @Q2 @Q3 Q4 Qi Q2 23 23 230 «23 24 24 2 24 25 25 25 «25 26 «26 ADTRACTION Expect more
Slide 16: Cash flow
Cash flow mkr 80 60 40 20 Ql Q2 23° 23 «23 «(23 ADTRACTION Expect more Q3 Q4 Ql Q2 Qs ~O- R12 Operating cash flow Q4 Qi 24 #24 2 24 #2 25 25 25 Q2 QB Q4 Ql Q2 26 26
Slide 17: Projects
Projects
Slide 18: Slide 18
Slide 19: Service levels
Service levels Popular Self-managed Managed Full service Manage your own partner program Hands-on partner growth and recruitment Proactive growth with a dedicated team Guided launch & setup Guided launch & setup Guided launch & setup Full platform access Access to Customer success team Access to Cus
Slide 20: Slide 20
Slide 21: CFO
CFO
Slide 22: Q2 2026
Q2 2026 ● 19% growth ● 18% growth ● EBITA 17% increase ● Increased profitability ● Marginal fx effect ● EBITA 49% excl. one off ● Operating leverage ● Slight cost decrease expected Net sales Gross profit EBITA Adj. net result/share 19%
Slide 23: Q2 2026
Q2 2026 ● 19% growth ● 18% growth ● EBITA 17% increase ● Increased profitability ● Marginal fx effect ● EBITA 49% excl. one off ● Operating leverage ● Slight cost decrease expected Net sales Gross profit EBITA Adj. net result/share 18%
Slide 24: Q2 2026
Q2 2026 ● 19% growth ● 18% growth ● EBITA 17% increase ● Increased profitability ● Marginal fx effect ● EBITA 49% excl. one off ● Operating leverage ● Slight cost decrease expected Net sales Gross profit EBITA Adj. net result/share 17%
Slide 25: Q2 2026
Q2 2026 ● 19% growth ● 18% growth ● EBITA 17% increase ● Increased profitability ● Marginal fx effect ● EBITA 49% excl. one off ● Operating leverage ● Slight cost decrease expected Net sales Gross profit EBITA Adj. net result/share 28%
Slide 26: Q2 2026 - Verticals
Q2 2026 - Verticals ● 13% growth ● 19% growth ● Growth most markets ● Growth on 6 markets ● All nordic markets grow ● SE record high ● IT/DE still strong ● ES looks up in June E-commerce Finance 13%
Slide 27: Q2 2026 - Verticals
Q2 2026 - Verticals ● 13% growth ● 19% growth ● Growth most markets ● Growth on 6 markets ● All nordic markets grow ● SE record high ● IT/DE still strong ● ES looks up in June E-commerce Finance 19%
Slide 28: Q2 2026 - Geographies
Q2 2026 - Geographies ● 20% growth ● 11% growth ● Driven by SE ● UK and Italy Nordics Europe 20%
Slide 29: Q2 2026 - Geographies
Q2 2026 - Geographies ● 20% growth ● 11% growth ● Driven by SE ● UK and Italy Nordics Europe 11%
Slide 30: Q2 2026 - Cash flow
Q2 2026 - Cash flow Operating cash flow Investing activities -3.2 MSEK (-13.0) 0.8 MSEK (-0.2) Apr - Jun 2026 Apr - Jun 2026 Financing activities Total cash flow -19.2 MSEK (-16.6) -21.6 MSEK (-29.7) Apr - Jun 2026 Apr - Jun 2026 Net cash 112.4 MSEK (100.6) 30 Jun 2026
Slide 31: A few words on goals, strategy, M&A and Q3
A few words on goals, strategy, M&A and Q3
Slide 32: Goals
Goals Growth (20%), profitability (7%) & cash flows A European network - A leading consolidator Serve a wider range of clients
Slide 33: Local presence
Local presence
Slide 34: Growth strategy
Growth strategy Growth in existing markets Geographical expansion Acquisitions
Slide 35: Acquisitions
Acquisitions Year Market Company Sales EV 2020 Connects 35 million 16 million 2021 Digital Advisor 55 million 23 million 2023 Adservice 426 million 260 million 2024 Adrecord 70 million 24 million 2025 Affiliate Future 60 million 9 million
Slide 36: What's happening now?
What’s happening now? ● Regulation in Sweden July 30 ● Growth, July to date, double digit in % ● M&A ambitions
Slide 37: ADTRACTION
ADTRACTION Expect more