Adtraction Group Ab · OMXSTO:ADTR

Adtraction Group Ab — Q1 2026 Earnings Presentation

44 slides from Adtraction Group Ab's earnings presentation, Apr 23, 2026

  1. Slide 1: Financial Hearings Audiocast Q1 2026

    Financial Hearings Audiocast Q1 2026

  2. Slide 2: The short story of Q1 2026

    The short story of Q1 2026 Continued growth in Q1 Sales +11,5% Gross profit +11,9% Organic and Acquired Growth Both Finance (6,2%) and E-commerce (+12,2%) grow EBITA grows by 27,8% to SEK 13,5 million Cash flow for the quarter was SEK 11,5 milion Other (mainly Bundler), +274%

  3. Slide 3: The short story of Q1 2026

    The short story of Q1 2026 Continued growth in Q1 Sales +11,5% Gross profit +11,9% Organic and Acquired Growth Both Finance (6,2%) and E-commerce (+12,2%) grow EBITA grows by 27,8% to SEK 13,5 million Cash flow for the quarter was SEK 11,5 milion Other (mainly Bundler), +274%

  4. Slide 4: The short story of Q1 2026

    The short story of Q1 2026 Continued growth in Q1 Sales +11,5% Gross profit +11,9% Organic and Acquired Growth Both Finance (6,2%) and E-commerce (+12,2%) grow EBITA grows by 27,8% to SEK 13,5 million Cash flow for the quarter was SEK 11,5 milion Other (mainly Bundler), +274%

  5. Slide 5: The short story of Q1 2026

    The short story of Q1 2026 Continued growth in Q1 Sales +11,5% Gross profit +11,9% Organic and Acquired Growth Both Finance (6,2%) and E-commerce (+12,2%) grow EBITA grows by 27,8% to SEK 13,5 million Cash flow for the quarter was SEK 11,5 milion Other (mainly Bundler), +274%

  6. Slide 6: The short story of Q1 2026

    The short story of Q1 2026 Continued growth in Q1 Sales +11,5% Gross profit +11,9% Organic and Acquired Growth Both Finance (6,2%) and E-commerce (+12,2%) grow EBITA grows by 27,8% to SEK 13,5 million Cash flow for the quarter was SEK 11,5 milion Other (mainly Bundler), +274%

  7. Slide 7: The short story of Q1 2026

    The short story of Q1 2026 Continued growth in Q1 Sales +11,5% Gross profit +11,9% Organic and Acquired Growth Both Finance (6,2%) and E-commerce (+12,2%) grow EBITA grows by 27,8% to SEK 13,5 million Cash flow for the quarter was SEK 11,5 milion Other (mainly Bundler), +274%

  8. Slide 8: The short story of Q1 2026

    The short story of Q1 2026 Continued growth in Q1 Sales +11,5% Gross profit +11,9% Organic and Acquired Growth Both Finance (6,2%) and E-commerce (+12,2%) grow EBITA grows by 27,8% to SEK 13,5 million Cash flow for the quarter was SEK 11,5 million Other (mainly Bundler), +274%

  9. Slide 9: The short story of Q1 2026

    The short story of Q1 2026 Continued growth in Q1 Sales +11,5% Gross profit +11,9% Organic and Acquired Growth Both Finance (6,2%) and E-commerce (+12,2%) grow EBITA grows by 27,8% to SEK 13,5 million Cash flow for the quarter was SEK 11,5 milion Other (mainly Bundler), +274%

  10. Slide 10: More on growth

    More on growth Good growth: Sweden, Italy, Poland, Finland, Germany, UK

  11. Slide 11: More on growth

    More on growth Good growth: Sweden, Italy, Poland, Finland, Germany, UK Growth: Denmark, France, the Netherlands, and Norway

  12. Slide 12: More on growth

    More on growth Good growth: Sweden, Italy, Poland, Finland, Germany, UK Growth: Denmark, France, the Netherlands, and Norway Negative: Switzerland, Spain

  13. Slide 13: More on growth

    More on growth Good growth: Sweden, Italy, Poland, Finland, Germany, UK Growth: Denmark, France, the Netherlands, and Norway Negative: Switzerland, Spain Finance +: Sweden, Finland, Germany, Poland, Italy, the Netherlands

  14. Slide 14: More on growth

    More on growth Good growth: Sweden, Italy, Poland, Finland, Germany, UK Growth: Denmark, France, the Netherlands, and Norway Negative: Switzerland, Spain Finance +: Sweden, Finland, Germany, Poland, Italy, the Netherlands Finance -: Denmark, Norway, Spain, and France

  15. Slide 15: A little bit about Bundler

    A little bit about Bundler Bundler grows by 350% vs. the same quarter last year Arash Hakimi declines re-election to the Board, joins Bundler Adtraction intends to slightly increase its ownership in Bundler 350%

  16. Slide 16: Some other things

    Some other things Organisational changes, non-recurring cost in Q2

  17. Slide 17: Some other things

    Some other things Organisational changes, non-recurring cost in Q2 Fair Tracking is adding to growth

  18. Slide 18: Some other things

    Some other things Organisational changes, non-recurring cost in Q2 Fair Tracking is adding to growth New board member shall be found and appointed

  19. Slide 19: Some other things

    Some other things Organisational changes, non-recurring cost in Q2 Fair Tracking is adding to growth New board member shall be found and appointed First tranche of dividend, SEK 1,1 will be paid on Monday April 27, the share traded X on April 21

  20. Slide 20: Some other things

    Some other things Organisational changes, non-recurring cost in Q2 Fair Tracking is adding to growth New board member shall be found and appointed First tranche of dividend, SEK 1,1 will be paid on Monday April 27, the share traded X on April 21 Second tranche, SEK 1,1, of dividend expected to be pa

  21. Slide 21: Something, something, something AI

    Something, something, something AI Development

  22. Slide 22: Something, something, something AI

    Something, something, something AI Development Business intelligence

  23. Slide 23: Something, something, something AI

    Something, something, something AI Development Business intelligence Agents

  24. Slide 24: Something, something, something AI

    Something, something, something AI Development Business intelligence Agents Traffic T

  25. Slide 25: Finance

    Finance Finance GP, SEK million YoY growth and sequential growth Finance SE is the main engine

  26. Slide 26: E-com

    E-com E-com GP, SEK million Best Q1 for e-commerce ever Growth across most markets

  27. Slide 27: Combined

    Combined E-com and Finance GP,SEK million E-com Finance

  28. Slide 28: Cost base per quarter

    Cost base per quarter 50 000 40 000 30 000 20 000 10 000 ° Ql @2 Q3 Q4 Ql @2 QB Q4 Q1 Q2 Qa Q4 Ql 23° 23 «23 «230 «24024 «624 «624 «©6250 25 250 256 ADTRACTION Expect more

  29. Slide 29: Growth, Profitability, Cashflows

    Growth Profitability Cashflows

  30. Slide 30: Sales growth

    Sales growth 60% 50% 45% 49% 47% 41% 40% 30% 20% 10% 0% _ w = ind 10% 1% “3% sq, “2% “ 8% 7“ -20% -15% _s505 -30% Ql @2 @Q3 Q4 Ql @Q2 @Q3 Q4 Ql @2 Q5 Q4 ail 23 23 230 «23 24° =«24 24 24 25 25 25 25° 26 ADTRACTION Expect more

  31. Slide 31: EBITA margin

    EBITA margin 8% 7% 6,9% Tl 6,8% 6% 6 5% 5,3% 4% 4,6% 4,0% Cis 3% 3.7% Ts 5% 37% Tl s.6% 3,3% 2% 1% 0% Ql = @2 Q@4 Ql @2 Q3 @Q4 Ql Q2 Q3 Q4 23 23 23 24 24 24 24 25 25 25 25 ADTRACTION Expect more

  32. Slide 32: CFO

    CFO

  33. Slide 33: Q1 2026

    Q1 2026 ● 12% growth ● 12% growth ● EBITA 28% increase ● Increased profitability ● (15% excluding FX) ● (15% excluding FX) ● Operating leverage ● AF 3 msek ● AF add 1,5 msek ● March strong ● Slight cost increase ● One off expected in Q2 Net sales Gross profit EBITA Adj. net result/share 12%

  34. Slide 34: Q1 2026

    Q1 2026 ● 12% growth ● 12% growth ● EBITA 28% increase ● Increased profitability ● (15% excluding FX) ● (15% excluding FX) ● Operating leverage ● AF 3 msek ● AF add 1,5 msek ● March strong ● Slight cost increase ● One off expected in Q2 Net sales Gross profit EBITA Adj. net result/share 12%

  35. Slide 35: Q1 2026

    Q1 2026 ● 12% growth ● 12% growth ● EBITA 28% increase ● Increased profitability ● (15% excluding FX) ● (15% excluding FX) ● Operating leverage ● AF 3 msek ● AF add 1,5 msek ● March strong ● Slight cost increase ● One off expected in Q2 Net sales Gross profit EBITA Adj. net result/share 28%

  36. Slide 36: Q1 2026

    Q1 2026 ● 12% growth ● 12% growth ● EBITA 28% increase ● Increased profitability ● (15% excluding FX) ● (15% excluding FX) ● Operating leverage ● AF 3 msek ● AF add 1,5 msek ● March strong ● Slight cost increase ● One off expected in Q2 Net sales Gross profit EBITA Adj. net result/share 36%

  37. Slide 37: Q1 2026 - Verticals

    Q1 2026 - Verticals ● 12% growth ● 6% growth ● AF 3 mkr ● Growth on 6 markets ● 3% organic growth ● SE 3 stong months ● Growth most markets ● IT/DE > 100% growth ● ES/NO challenging E-commerce Finance 12%

  38. Slide 38: Q1 2026 - Verticals

    Q1 2026 - Verticals ● 12% growth ● 6% growth ● AF 3 mkr ● Growth on 6 markets ● 3% organic growth ● SE 3 stong months ● Growth most markets ● IT/DE > 100% growth ● ES/NO challenging E-commerce Finance 6%

  39. Slide 39: Q1 2026 - Geographies

    Q1 2026 - Geographies ● 10% growth ● 19% growth ● Growth 4/4 ● AF 3 msek Nordics Europe 10%

  40. Slide 40: Q1 2026 - Geographies

    Q1 2026 - Geographies ● 10% growth ● 19% growth ● Growth 4/4 ● AF 3 msek Nordics Europe 19%

  41. Slide 41: Q1 2026 - Cashflow

    Q1 2026 - Cashflow Operating cashflow Investing activities 11.5 MSEK (25.7) 0.0 MSEK (0.0) Jan - Mar 2026 Jan - Mar 2026 Financing activities Total cashflow -1.5 MSEK (-0.4) 10.0 MSEK (25.3) Jan - Mar 2026 Jan - Mar 2026 Net cash 133.7 MSEK (129.3) 31 Mar 2026

  42. Slide 42: Goals

    Goals Growth, profitability & cash flows A European network - A leading consolidator Serve a wider range of clients

  43. Slide 43: What's happening now?

    What’s happening now? ● Regulation in Sweden ● Q2 growth in April to date, in line with Q1 growth

  44. Slide 44: ADTRACTION

    ADTRACTION Expect more

Adtraction Group — Q1 2026 Earnings Presentation on 6ix