Fluent, Inc. · NASDAQ:FLNT
Fluent — Cogint — Merger or Acquisition (September 2017)
13 slides from Fluent's merger presentation, Sep 11, 2017
Slide 1: cogint Provides Shareholder Update on Business Combination With BlueFocus
Exhibit 99.1 cogint Provides Shareholder Update on Business Combination With BlueFocus With Spin-Off of Data and Analytics Company and Cash Dividend BOCA RATON, Fla. – September 11, 2017 – Cogint, Inc. (NASDAQ: COGT), a leading provider of information and data-driven, performance marketing solutions
Slide 2: cogint and BlueFocus combine businesses to create world-class, global marketing services company
cogint and BlueFocus combine businesses to create world-class, global marketing services company Transaction Fact Sheet September 11, 2017
Slide 3: Forward-Looking Statements
Forward-Looking Statements This presentation contains “forward-looking statements,” as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as “expects,” “plans,” “projects,” “will,” “may,” “anticipate,” “believes,”
Slide 4: Transaction Summary
Transaction Summary $100 Million cash 100% ownership of Vison7 Dividend (1) of $100 International Inc. Million, net of certain payments and expenses 100% ownership of We Are Very Social Limited BlueFocus Cogint, Inc. Shareholders 100% ownership of Indigo International Limited (as of the record date)
Slide 5: Post-Transaction, cogint Shareholders Will Receive Shares in Two Public Companies And a Cash Dividend
Post-Transaction, cogint Shareholders Will Receive Shares in Two Public Companies And a Cash Dividend Combined Company(1) Red Violet - World-Class Global Marketing Services Company - Shares(2) of Red Violet, a pure-play data and analytics - cogint shareholders to own 37% of combined company company
Slide 6: Pre-Transaction Business Summary
Pre-Transaction Business Summary: Fluent is an industry leader in people-based digital marketing and customer acquisition, serving over 500 leading consumer brands and direct marketers. Leveraging a unique data-driven platform, Fluent enables advertisers to more effectively target and acquire their
Slide 7: Post-Transaction, Combined Company: Total Addressable Market
Post-Transaction, Combined Company: Total Addressable Market 2017 Ad Agency Spend ~ $583.91 Billion - Growth rate: 7.3% - Digital Ad Spend ~ $223.74 Billion (63% attributed to mobile) - 2017 Social Media Agency Spend ~ $36 Billion 2016 Performance Marketing Spend - Category growth rate: ~ $5 Billion
Slide 8: Introduction to BlueFocus International
Introduction to BlueFocus International (BlueFocus), a wholly-owned subsidiary of BlueFocus Communication Group (publicly traded Chinese company SHE: 300058), leads international strategy, M&A and cross-border initiatives for the group and manages an international portfolio of award winning digital
Slide 9: Combined Company Additional Brand Summaries
Combined Company Additional Brand Summaries: Vision7 International is a fully integrated marketing communications company that serves various well-known We Are Social. We are a global agency. We deliver world- brands in North America and worldwide. Vision7 International class creative ideas with for
Slide 10: Competitive Advantages
Competitive Advantages • Integrating BlueFocus’s best-in-class brand and creative strategy with Fluent’s dynamic, data- driven performance model creates a differentiated platform to deliver brands innovative customer acquisition solutions and one-to-one lifecycle marketing to drive brand loyalty • C
Slide 11: Synergies
Synergies • Expansion of Fluent’s capabilities into new service offerings for its rapidly-growing foothold in the U.S., while driving international expansion of its core offering through BlueFocus’s strong client relationships • Bolsters BlueFocus’s agency brands’ services in U.S., Europe, and other
Slide 12: Post-Transaction, SpinCo: Red Violet
Post-Transaction, SpinCo: Red Violet • cogint will spin-off its data and analytics operations and assets, including its risk management business, IDI, into a public company, expected to be listed on NASDAQ, named Red Violet, Inc. (“Red Violet”). • Red Violet will launch with cash of $20 Million doll
Slide 13: Creating Exceptional Shareholder Value
Creating Exceptional Shareholder Value • Fluent Valuation = $415 Million Total Enterprise Value • Vision7 International & We Are Social Valuation = $357 Million Total Enterprise Value • $100 Million special cash dividend to pre-closing cogint shareholders as of the record date, subject to certain tr