Slide 1: Vitality Overview
Vitality Overview Neville Koopowitz 13 June 2022 1
Slide 2: Purpose driven organisation
Purpose driven organisation Why How What Make people healthier and enhance and LIFE HEALTH INVESTMENTS CAR INSURANCE INSURANCE INSURANCE protect their lives 2
Slide 3: Our model has evolved into a sophisticated business methodology underpinned by unique assets
Our model has evolved into a sophisticated business methodology underpinned by unique assets LIFE HEALTH INVESTMENTS CAR ATTRACT SELECT & CHANGE RETAIN INSURANCE INSURANCE INSURANCE PRICE BEHAVIOUR Attract a disproportionate Incentivize members Structure incentives Use rich datasets and member engag
Slide 4: Manifested in the composite business model
Manifested in the composite business model Healthy Living Programme Good Driving Programme Healthy Living status Good Driving status 4
Slide 5: VitalityLife is witnessing the benefits from addressing 10 point plan
VitalityLife is witnessing the benefits from addressing 10 point plan Area Management actions 5
Slide 6: Achievement of the 10-point plan has allowed for a strategic refocus across key areas
Achievement of the 10-point plan has allowed for a strategic refocus across key areas of the business Significant simplification of our offering, with one personal protection product, the option of one 1. Simplification Optimiser, plus access to the Vitality rewards programme at no extra cost for al
Slide 7: Clear signs of success are emerging
Clear signs of success are emerging Driving increasing sales in Improved broker sentiment Fantastic retention results Wider broker footprint quality/ profitable business 7
Slide 8: VitalityHealth is transforming the health insurance market
VitalityHealth is transforming the health insurance market By empowering and incentivising our members to make The first insurer positive changes to their lives, we have been able to deliver 1. to prioritise prevention Next Best Action better health and greater financial value for them, as well as r
Slide 9: Resulting in better health, value and relevance than traditional a PMI product
Resulting in better health, value and relevance than traditional a PMI product Primary care now accounts for over 40% of all Premier Consultant performance in 2021 claims, up from less than 10% in 2015 % of claims Primary Care 50% 45% Over 35 000 monthly 40% visits to Care Hub. 35% 30% 80% of talkin
Slide 10: And the impact of this has been remarkable growth in the number of lives
And the impact of this has been remarkable growth in the number of lives driven by strong sales and retention 10
Slide 11: VitalityInvest have experienced a remarkable increase in the Funds Under Management
VitalityInvest have experienced a remarkable increase in the Funds Under Management 700 2x 600 500 400 FUM (£’m) 300 200 100 0 Dec 2020 Dec 2021 11
Slide 12: But, the market dynamics in the Invest IFA market have impacted the business
But, the market dynamics in the Invest IFA market have impacted the business Fee competitiveness has intensified Intermediary demands around product options, fund choice and third-party funds are open-ended Regulatory and PI insurance increases have led to a substantial reduction in the number of ad
Slide 13: VitalityCar is just getting started on bringing shared-value to a new market
VitalityCar is just getting started on bringing shared-value to a new market Over 110k quotes 80% of drivers are engaged and since our soft launch earning weekly active rewards 13