Inuvo, Inc. · AMEX:INUV
Inuvo — Investor Presentation (October 2017)
21 slides from Inuvo's investor presentation, Oct 2, 2017
Slide 1: Connecting Advertisers to Consumers Through Publishers
NYSE MKT: INUV Richard Howe, CEO Wally Ruiz, CFO Connecting Advertisers to Consumers Through Publishers
Slide 2: Safe Harbor Statement
Safe Harbor Statement This presentation includes or incorporates by reference statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements relate
Slide 3: Inuvo in a Snap Shot
Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others without Inuvo’s permission. • A technology company serving online advertisers & publishers. • We deliver advertisements across the desktop, web and mobile. • With pr
Slide 4: An Experienced Team and Technologist
An Experienced Team and Technologist Executives and board members skilled in advertising technology and big data Owning ≈ 20% of the Company Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others without Inuvo’s permissi
Slide 5: A Value gap exists between the public value and the asset value
Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others without Inuvo’s permission. • Trading @ .40 X revenue; Microcaps < $100M trade at 1.9 avg • 2016 Revenue $72m with Adj. EBITDA of $2.6m • Projected 2017 Revenue of $
Slide 6: Historical & Projected Revenue Growth
$0.0 $5.0 $10.0 $15.0 $20.0 $25.0 $30.0 Historical & Projected Revenue Growth Expecting a 2017 growth rate between 16 & 23% year-over-year to $84- $89 million Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others withou
Slide 7: Connecting Advertising to Publishing
Connecting Advertising to Publishing A highly differentiated and unique set of technologies and market approach INUV Partners INUV Websites INUV Publishers Advertisers Ad Networks Ad Exchanges Demand Side Technologies Ad Networks Ad Exchanges v $83 Billion U.S. Digital Advertising Market(*) MarketPl
Slide 8: Demand Side Relationships Set Us Apart
Connecting advertisers to consumers through publishers Demand Side Relationships Set Us Apart ADVERTISING BUDGETS Access to over 50% USA online budgets BUSINESS RELATIONSHIPS Contracts with 3 of the largest tech companies in the world ADVERTISERS Access to tens of thousands of advertisers CONSUMER C
Slide 9: Best in Class Audience Targeting
Best in Class Audience Targeting The IntentKey, a patented, proprietary, and powerful machine learning technology Xbox Console Billions of Web Pages (sites) Crawled/Categorized 800 Million Device Profiles Developed IT Women Workplace Computers FEMALE GAMER Online games Xbox System Information in thi
Slide 10: Supply Side Relationships Fuel Demand
INUVO OWNED WEBSITES Access to thousands of domains directly with ads on > 30 million images PUBLISHERS / PARTNERS Connecting advertisers to consumers through publishers Supply Side Relationships Fuel Demand CONSUMER INTERACTIONS Interacting with 90% of US households multiple times per week NETWORKS
Slide 11: A Suite of Supply Side Technologies
A Suite of Supply Side Technologies Products sold to publishers with a strong combined-value proposition IN-SLIDE ADS Astounding Monetization for Photo Galleries IN-VIDEO ADS Video Monetization IN-PAGE ADS Dynamic In-Content Units Information in this presentation is considered confidential and propr
Slide 12: Market Examples of In-Slide Ad-Units
Market Examples of In-Slide Ad-Units The popularity of slides show and the proliferation of images continues to grow • 100% Fill • Search & Display • Incremental page views • Responsive Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed o
Slide 13: Market Examples of In-Video Ad-Units
Market Examples of In-Video Ad-Units Images and video quickly becoming the preferred content choice for users • Relevant • High RPMs • Configurable • Untapped Exposure Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with othe
Slide 14: Market Examples of In-Page Ad-Units
Market Examples of In-Page Ad-Units Monetization of content remains a publishers #1 priority • Relevant • Native • Premium Placement • New Inventory Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others without Inuvo’s
Slide 15: Inuvo Digital Publishing is Strategic
Inuvo Digital Publishing is Strategic Written by Inuvo, marketed by Inuvo, and served with ads from Inuvo Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others without Inuvo’s permission. INUV Partners INUV Websites INU
Slide 16: Fulfilling Demand On Inuvo Websites
Fulfilling Demand On Inuvo Websites We design ad units that work for INUV and serve ads sourced by INUV Inuvo Ad Tech Compare Against Competitors Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others without Inuvo’s per
Slide 17: Significant Technological Barriers
Software and infrastructure capable of handling billions of decisions daily Significant Technological Barriers COMPUTATIONAL BARRIERS 2 Data Centers in AR and CA with over 2000 CPU cores DECISION BARRIERS Making decisions about whether to serve ads over 10 billion times per day BIG DATA BARRIERS Ove
Slide 18: Sending Visitors to Leading Brands
Sending Visitors to Leading Brands Every day, INUV sends visitors to thousands of recognizable merchants Increasing diversification of revenue Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others without Inuvo’s permis
Slide 19: Why Ad-Tech? Why Inuvo?
• U.S. companies in the ad tech sector are undervalued. • A sector rollup is underway now at attractive valuations. • Companies like INUV, with >5 year history positive cash flow can be the platform for a rollup. • With capital constraints within sector, stronger companies (like INUV) should benefit
Slide 20: Adjusted EBITDA non-GAAP disclosure
In addition to disclosing financial results in accordance with United States generally accepted accounting principles ("GAAP"), this presentation contains the non-GAAP financial measure "Adjusted EBITDA." We present Adjusted EBITDA as a supplemental measure of our performance. We defined Adjusted EB
Slide 21: Contact Us
Contact Us LinkedIn: Inuvo, Inc Facebook: Inuvo Twitter: @Inuvo Instagram:@inuvoinc