Brightcom Group Limited · NSE:BCG
Brightcom — Investor Presentation (January 2026)
12 slides from Brightcom's investor presentation, Jan 11, 2026
Slide 1: Explanatory Presentation - Digital Marketing Structure (exchange cover letter)
Date: 11th January 2026 To The Manager – Listing Compliance BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai – 400001 Scrip Code: 532368 To The Manager – Listing Compliance National Stock Exchange of India Limited Exchange Plaza, C-1, Block G, Bandra Kurla Complex, Bandra (E), Mumbai – 40
Slide 2: AdTech Market Overview
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Slide 3: Global Advertising Market Size
Global ADVERTISING Market Size Global advertising spend includes Advertising is one of the largest, most persistent global industries. all paid media used by businesses to reach consumers across: Every consumer-facing business relies on advertising to attract customers. global ad SPEND Digital envir
Slide 4: Digital Advertising: The Center of Gravity
Digital Advertising: The Center of Gravity Digital advertising now represents the majority of global advertising spend. Digital advertising Trend Depending on methodology: Digital accounts for roughly 70% or more of total global advertising. Nearly all incremental grow th in advertising is digital.
Slide 5: How the Digital Advertising Market Operates
How the Digital Advertising Market Operates The market functions through soft ware platforms rather than manual negotiation. At a high level, the ecosystem consists of: Advertisers , Brands & Publishers Platforms, Technology & agencies Supply digital inventory networks Allocate budgets Connect deman
Slide 6: Programmatic Execution (Market Mechanism)
Programmatic Execution (Market Mechanism) Most digital advertising today is executed through programmatic systems, which: Match advertiser demand Optimize continuously based Operate in milliseconds Price inventory dynamically with publisher supply on data Programmatic systems enable re al-time biddi
Slide 7: Automation & AI in Advertising
Automation & AI in Advertising The adoption of AI and machine learning is a response to the market’s scale and complexity, rather than a matter of choice. The current landscape highlights digital marketing functions where AI is already in production use. Market participants are also advancing severa
Slide 8: Efficiency & Market Structure
Efficiency & Market Structure As digital advertising matures: Buyers are optimizing for efficiency Supply chains are simplified The market increasingly rewards: Scale Transparency Operational efficiency Reliable execution Advertisers increasingly require: Low-quality supply and opaque paths are pena
Slide 9: Major Digital Advertising Formats
Major Digital Advertising Formats The market is distributed across several formats: Display Video Search Banner, rich media Short-form, in-stream, out-stream Intent-based advertising Social Streaming / CTV Retail Media Platform-native formats Connected TV Retail media environments Email Digital Out-
Slide 10: Competitive Landscape
Competitive Landscape Over time, value tends to concentrate among participants The digital advertising ecosystem includes: that: Specialized technology providers Operate at scale Media and monetization platforms Integrate deeply into market workflows Provide measurable outcomes Key Market Participan
Slide 11: Brightcom's Role in the Digital Advertising Market
BRIGHTCOM’S ROLE IN THE DIGITAL ADVERTISING MARKET Brightcom operates within the digital advertising ecosystem as a technology platform supporting large-scale, programmatic advertising execution. Demand Execution Supply Enablement Advertising budgets from brands and agencies are Digital inventory ac
Slide 12: Long-term Market Outlook
long-term market outlook Programmatic dominates: Hyperpersonalization ads: ~85–90% of display and video spend traded programmatically by 2026. due to the increasing use of AI Digital advertising growth continues: Digital share of total advertising: Video & streaming expansion: projected global digit
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