Betr Entertainment Limited · ASX:BBT
Betr Entertainment — BlueBet Holdings — Ord Minnett Leisure, Tourism & Gaming Conference 2022
17 slides from Betr Entertainment's conference presentation, Mar 24, 2022
Slide 1: Ord Minnett Leisure, Tourism & Gaming Conference Presentation
For personal use only 24 March 2022 ASX Announcement (ASX:BBT) Ord Minnett Leisure, Tourism & Gaming Conference Presentation BlueBet Holdings Ltd (the Company) is pleased to provide the attached presentation which will be provided to the Ord Minnett Leisure, Tourism & Gaming Conference this afternoo
Slide 2: Ord Minnett Leisure, Tourism & Gaming Conference
For personal use only ORD MINNETT LEISURE, TOURISM & GAMING CONFERENCE March 2022 ORD MINNETT LEISURE, TOURISM & GAMING CONFERENCE 1 MARCH 2022
Slide 3: Important Notice & Disclaimer
IMPORTANT NOTICE & DISCLAIMER For personal use only Acceptance Effect of rounding This presentation has been prepared by BlueBet Holdings Ltd (ACN 647 124 641) (BlueBet). A number of figures, amounts, percentages, estimates, calculations of value and fractions in this presentation are subject to the
Slide 4: BlueBet Snapshot
BLUEBET SNAPSHOT For personal use only TRACK RECORD OF SUSTAINABLE PROFITABLE GROWTH: Australian wagering operator established in 2015 with a demonstrated track record of consistent growth across key financial and operational metrics and has been self funded since inception SCALABLE BUSINESS MODEL A
Slide 5: Delivering on Our Commitments
DELIVERING ON OUR COMMITMENTS For personal use only In six months since listing on the ASX we have consistently delivered on our Deploying Deploying IT A strong US Market Prospectus Business Marketing and Platform Entry Funds Funds commitments Successful IPO Launched new New AUS Website Iowa
Slide 6: Australian Trading Business
For personal use only AUSTRALIAN TRADING BUSINESS ORD MINNETT LEISURE, TOURISM & GAMING CONFERENCE 5 MARCH 20225
Slide 7: H1 FY22 Strong Growth Across All Key Metrics
H1 FY22 STRONG GROWTH ACROSS ALL KEY METRICS For personal use only H1 FY21 H1 FY22 PCP • Net Win increased by 68.3% to $28.6 million, 45,087 driven by: 25,540 ACTIVE CUSTOMERS¹ +76.5% • Turnover increased by 60.5% to $264.5 million, driven by a 224.1% increase in H1 FY21 H1 FY22 $264.5m marketing &
Slide 8: Mobile First Focus
MOBILE FIRST FOCUS For personal use only 66% of Turnover came Turnover ($ million) by channel Net Win Margin % by channel (H1 FY21 – H1 FY22) (H1 FY21 – H1 FY22) from mobile apps in H1, the highest growth 148.1 and highest margin channel 11.7% 11.7% 11.4% 11.9% +75% 9.2% 8.6% 84.6 83.6 +41% 5.8% 59.
Slide 9: Annual Value & Cost of Acquisition
ANNUAL VALUE & COST OF ACQUISITION For personal use only Cost per First Time $1,119 Depositor increased to $1,044 $292 in a competitive market, with BlueBet competing effectively with its digital strategy Annual Customer Value to Cost to Acquire a First Time Depositor ratio was 3.6x, providing attra
Slide 10: Remaining Focused on Our Vision: Australia
REMAINING FOCUSED ON OUR VISION For personal use only AUSTRALIA Momentum to continue into H2 as we aggressively increase market share and deliver customer and revenue growth Responsibly deploy IPO Capital with targeted increased marketing and advertising spend whilst remaining focused on our mobile
Slide 11: US Market Entry
For personal use only US MARKET ENTRY ORD MINNETT LEISURE, TOURISM & GAMING CONFERENCE 10 10 MARCH 2022
Slide 12: Current State of Play in US
CURRENT STATE OF PLAY IN US For personal use only Currently 19 states + DC with full online mobile Legal online sports betting in the USA Sports Betting. Is Legal in 10 other states but retail only (in person Sportsbooks). Full mobile betting BlueBet has market access agreements in place in Iowa and
Slide 13: US Capital Lite Market Strategy
US CAPITAL LITE MARKET STRATEGY For personal use only Recent trends in the US reinforce our Targeting up to five priority US States for initial market entry as confidence in our “capital lite” market straight B2C wagering provider, establishing an initial footprint entry strategy will provide the bi
Slide 14: US Market Entry Status
US MARKET ENTRY STATUS For personal use only US market entry Stage 1 – B2C Offering Stage 2 – Sportsbook-as-a-Solution strategy unchanged with progress made in our disciplined Stage 1 B2C offering ahead of progressing Demonstrate Establish initial Partner with US Partner with US the “capital lite” e
Slide 15: Remaining Focused on Our Vision: North America
REMAINING FOCUSED ON OUR VISION For personal use only Remain agile and responsibly deploy IPO Capital NORTH AMERICA as we execute Stage 1 (B2C) market entry ahead of pursuing the “capital lite” Stage 2 (Sportsbook- as-a-solution) opportunity Expand market access to have 3-5 markets licenced and oper
Slide 16: Questions?
For personal use only QUESTIONS? ORD MINNETT LEISURE, TOURISM & GAMING CONFERENCE 15 15 MARCH 2022
Slide 17: For personal use only
For personal use only ORD MINNETT LEISURE, TOURISM & GAMING CONFERENCE 16 MARCH 2022
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