Slide 1: Investor Presentation filing letter to stock exchanges
May 14, 2021 To BSE Limited National Stock Exchange Metropolitan Stock Exchange Department of Corporate Services of India Limited of India Limited Listing Department Listing Department 4th Floor, Vibgyor Towers, P J Towers, Exchange Plaza, Plot No. C 62, Dalal Street, Plot no. C/1, G Block, G Block,
Slide 2: Corporate Presentation May 2021
CORPORATE PRESENTATION May 2021
Slide 3: Disclaimer
DISCLAIMER This Presentation has been prepared by Just Dial Limited (“Just Dial”) for investors, shareholders, analysts and other relevant stakeholders, solely for informational purposes. The information set out in this Presentation, including business overview, traffic related numbers, products rel
Slide 4: COVID-19 Impact & Response
C O V I D - 1 9 I M PA C T & R E S P O N S E ❑ Owing to second wave of COVID-19 being witnessed across the country, which is more virulent than the first wave witnessed in 2020, the Company has moved to Work-from-Home (WFH) for employees in line with respective State Government’s directives. The Com
Slide 5: Business Overview
ER BUSINESS OVERVIEW
Slide 6: Company Overview
C O M PA N Y O V E R V I E W Justdial’s services connect High user engagement, 117.8 sellers of products & services million ratings & reviews with potential buyers/ users 129.1 million quarterly Database of 30.4 million unique visitors in Q4-FY21 listings Scalable and profitable 457,360 active paid
Slide 7: Key Strengths
KEY STRENGTHS ❑ First Mover Advantage in Indian Local Search Market ❑ Strong Brand Recognition with 129.1 million unique quarterly visitors^ in Q4 FY21 (132.6 million in Q3 FY21) ❑ Comprehensive database of 30.4 million listings ❑ Attractive Value Proposition For Local SMEs ❑ Experience and Expertis
Slide 8: Nationwide Presence
N AT I O N W I D E PRESENCE Chandigarh Delhi NCR (Noida) Nationwide coverage, branches in Jaipur 11 cities across India Ahmedabad Kolkata Corporate Headquarters in Mumbai, Technology operations and R&D division in Bengaluru Mumbai Pune Hyderabad 3,464 employees in tele-sales, 4,829 feet-on-street sa
Slide 9: Platforms
P L AT F O R M S 82.4% MOBILE Mobile Site & Apps Traffic Share Q4 FY21 12.7% 129.1 million^ D E S K TO P/ P C www.justdial.com 4.9% VOICE 88888-88888 ^ Unique visitors are aggregated across various mediums – Voice, Desktop/ PC, Mobile; these may not necessarily be mutually exclusive
Slide 10: Mobile
MOBILE Android & iOS Apps Predictive Auto-Suggest Company, Category, Product Search Map View of Category Search Location Detection Voice Search App Notifications JD Pay JD Social Maps & directions Location-based search service Ratings & Reviews Friends’ Ratings Favorites Search Plus
Slide 11: Website
WEBSITE Predictive Auto-Suggest Company, Category, Product Search Location Detection Maps & directions Operating hours Business logos Pictures & videos Ratings & reviews Friends’ Ratings Favorites Search Plus Popular Category Searches
Slide 12: Voice
VOICE 88888-88888 Operator-assisted Hotline Number One number across India 24 Hours a day x 7 Days a week Multi-lingual support Zero-ring Pickup Personalized Greeting Multiple queries in one call Instant Email & SMS
Slide 13: Value Proposition for SMEs
VA LU E P R O P O S I T I O N FOR SMEs LISTING OWN WEBSITE PAYMENTS RATINGS REACH Every SME should Justdial can create SMEs can accept Ratings are key to JD Social, a social be listed on websites for SMEs digital payments users’ decision- media platform Justdial - India's instantly, which are from t
Slide 14: User Engagement
USER ENGAGEMENT 117.8 million Ratings & Reviews Mobile-verified, unbiased ratings Friends’ Ratings 10-Point Rating Scale Facebook & Twitter-shareable Photos Upload with Review Ratings shared on JD Social Robust Audit Mechanism
Slide 15: Quarterly Unique Visitors (million)
TRAFFIC / VISITORS Quarterly Unique Visitors (million) 180 161.3 156.1 157.0 160 139.1 138.9 140 130.6 132.6 129.1 120 100.0 100 80 60 40 20 0 4Q FY19 1Q FY20 2Q FY20 3Q FY20 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21
Slide 16: Quarterly Unique Visitors split (million)
TRAFFIC / VISITORS Quarterly Unique Visitors split (million) 180 160 140 120 100 125.1 129.8 127.9 80 110.4 111.2 105.5 108.3 106.3 60 81.0 40 20 20.6 22.3 23.3 21.6 21.1 19.0 17.9 16.5 15.6 0 8.1 8.7 8.1 7.6 6.6 3.4 6.1 6.4 6.3 4Q FY19 1Q FY20 2Q FY20 3Q FY20 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21
Slide 17: Ratings & Reviews (million)
USER ENGAGEMENT Ratings & Reviews (million) 135 117.8 120 111.9 114.7 109.7 110.5 105.9 105 98.1 100.8 95.6 90 75 60 45 30 15 0 4Q FY19 1Q FY20 2Q FY20 3Q FY20 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21
Slide 18: Data Enrichment: Active Listings
D ATA E N R I C H M E N T Active Listings - period end (million) 35 30.0 30.2 30.4 29.4 29.6 30 28.6 27.6 25.7 26.5 25 20 15 10 5 0 4Q FY19 1Q FY20 2Q FY20 3Q FY20 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21
Slide 19: Data Enrichment: Listings with Geocodes
D ATA E N R I C H M E N T Listings with Geocodes (million) 20 18 17.0 17.2 17.3 16.5 16.8 15.9 16 15.2 14.5 14.0 14 12 10 8 6 4 2 0 4Q FY19 1Q FY20 2Q FY20 3Q FY20 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21
Slide 20: Data Enrichment: Images in Active Listings
D ATA E N R I C H M E N T Images in Active Listings (million) 120 103.6 99.6 100 96.6 84.2 85.1 78.4 80 73.4 66.8 60.3 60 40 20 0 4Q FY19 1Q FY20 2Q FY20 3Q FY20 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21
Slide 21: Cumulative JD App Downloads (million)
MOBILE APPS Cumulative JD App Downloads (million) 30 28.7 27.6 28.1 26.6 27.1 26.1 25.4 24.5 25 23.7 20 15 10 5 0 4Q FY19 1Q FY20 2Q FY20 3Q FY20 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21
Slide 22: Product Overview
PRODUCT OVERVIEW
Slide 23: JD - Mobile
JD - MOBILE © i < Justdial Q Restaurants Q Mainland China Restaurant € Sort by V Filters @ @ Doctors Diagnostic Mao Family Restaurant Centres 4.2 kk ee % 7370 Rating kalbadevi Road Dhobi Talao Ss g ad Verified panna © sr 20% Off + € 500-1000 P| Order Online Education Consultants Rent & Hire Mainland
Slide 24: Voice Search
VOICE SEARCH < Justdial Q Mainland China Mainland China restaurant @ Sort by Y Filters Mainland China Restaurant 4.2 & & kk & 3815 Rating Malad West + 190 mts Verified © sr © 1000-2000 & Call Now Book a table Mainland China Restaurant 41 kk Akurli Road Kandivali East + Verified 30% Off + 1000-2000 &
Slide 25: News / Live TV
NEWS / LIVE TV = JD News Q 2 For You Briefs Latest Entertainment Trending + Top Stories 4.12 Lakh Fresh Cases, 3,980 Deaths: India's Worst Covid Numbers Yet Actors Radhika Madan And Pulkit Samrat Get Their First Vaccine Shots Melinda Gates Receives Billions From Cascade, Bill Gates's Biggest Asset a
Slide 26: Movies Online
MOVIES ONLINE Gulabo Sitabo (2020) < © Movies Online Movies » Languages ~ _Ratings Popular 6.3/10 *124Min + Hindi » Comedy * Drama Gulabo and Sitabo are from Uttar Pradesh, their story is full of local humour and songs, depicting day-to-day struggle of common man. Cast - Amitabh Bachchan, Ayushmann
Slide 27: JD Pay
J D PAY Seamless digital payment solution
Slide 28: JD Social
JD SOCIAL = JD Social ee For You Mamata... West Ben... Mab] Henry Cavil NewsBytes Henry Cavill joins the cast the Thor: Love and Thunder? A] For WS oe Jd i] wa 1) ce)
Slide 29: Beyond Search
BEYOND SEARCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Augmented Reality Pay via UPI … and many more.
Slide 30: Beyond Search
BEYOND SEARCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Augmented Reality Pay via UPI … and many more.
Slide 31: Beyond Search
BEYOND SEARCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Augmented Reality Pay via UPI … and many more.
Slide 32: Beyond Search
BEYOND SEARCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Augmented Reality Pay via UPI … and many more.
Slide 33: Beyond Search
BEYOND SEARCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Augmented Reality Pay via UPI … and many more.
Slide 34: Beyond Search
BEYOND SEARCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Augmented Reality Pay via UPI … and many more.
Slide 35: Beyond Search
BEYOND SEARCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Augmented Reality Pay via UPI … and many more.
Slide 36: Beyond Search
BEYOND SEARCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Augmented Reality Pay via UPI … and many more.
Slide 37: Beyond Search
BEYOND SEARCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Augmented Reality Pay via UPI … and many more.
Slide 38: Beyond Search
BEYOND SEARCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Augmented Reality Pay via UPI … and many more.
Slide 39: New Initiatives
N E W I N I T I AT I V E S
Slide 40: JD Mart – Exclusive B2B Platform, a New Wholesale Experience
JD Mart – Exclusive B2B Platform, a New Wholesale Experience
Slide 41: JD Mart – Exclusive B2B Platform, a New Wholesale Experience
JD Mart – Exclusive B2B Platform, a New Wholesale Experience
Slide 42: JD Mart – Exclusive B2B Platform, a New Wholesale Experience
JD Mart – Exclusive B2B Platform, a New Wholesale Experience
Slide 43: JD Mart – Exclusive B2B Platform, a New Wholesale Experience
JD Mart – Exclusive B2B Platform, a New Wholesale Experience
Slide 44: JD Mart – Exclusive B2B Platform, a New Wholesale Experience
JD Mart – Exclusive B2B Platform, a New Wholesale Experience
Slide 45: JD Mart – Product Stack
JD MART — PRODUCT STACK e g a ) 2) 8 a Marketplace Logistics Lending , =£ Ft bee -s 2 a Retailers Business Industrial Turnkey Project Buyers Managers gs =a x a) 6 a= rom a Search Discover RFQ By RFQ By Bulk Upload Product Name ea aim { oO 3 Auto Voice Barcode Image Complete Search Scan Search
Slide 46: JD Mart – Product Stack
JD MART — PRODUCT STACK Content Transact Protection & : e s® Product Images Catalogue RFQ Buy Online © Jd Pay Escrow Verified Jd Pay Verified Escrow Lv) Catalogue Management (Mobile & Desktop) Videos Specification Trust Trade Assurance Real Time Lead Management = Description Ss Chat & Manage RFQ Pri
Slide 47: JD Mart – Product Stack
JD MART — PRODUCT STACK Support Analytics Platform Availability 4) Real Time Dashboard fi Logistics Integration iOS iPhone App Paes alal Lead Management Payment Escrow = i”! Android App a4 Grab Lead Complaint Redressal @ Website Mobile Site
Slide 48: JD Xperts – One Stop Solution for On-Demand Services
JD XPERTS – ONE STOP SOLUTION FOR ON -DEMAND SERVICES
Slide 49: JD Xperts – One Stop Solution for On-Demand Services
JD XPERTS – ONE STOP SOLUTION FOR ON -DEMAND SERVICES
Slide 50: JD Omni – Cloud-Hosted Solution for Digitalizing Businesses
JD Omni – Cloud-Hosted Solution for Digitalizing Businesses
Slide 51: JD Omni – Cloud-Hosted Solution for Digitalizing Businesses
JD Omni – Cloud-Hosted Solution for Digitalizing Businesses
Slide 52: JD Omni – Product Stack
JD OMNI — PRODUCT STACK Services Sell Offline Sell Online Platforms “=== Online Store / ¢ Business Website ap Cloud Based ERP ie | Sell Online =] Receives Inquiries esa Book Appointment 6b PF OS Bf he Mobile Focused Pwerful Cart & Prefilled Address Discount/ Wishlist Reviews & Design Search Checkout
Slide 53: JD Omni – Product Stack
Product JD OMNI — PRODUCT STACK 2 st “ ff g L s Bulk Upload Add Products 16 Million Product Create Custom 1S) CSV via Barcode Catalogue Library Product z Lim Eek. 3 —e | : a Jd Pay UPI Credit Wallets Net CoD Send Online = Debit Card Banking Payment Links a / = Y gap a c 2 : GENIE eS ai = ra Shipyaar
Slide 54: Financial Overview
Lord FINANCIAL OVERVIEW
Slide 55: Key Business Attributes: Efficient & Profitable Business Model
E F F I C I E N T & P R O F I TA B L E B U S I N E S S M O D E L ▪ Paid Advertisers pay a fixed fee to run search- led advertising campaigns for their businesses on Justdial’s platforms ▪ Various premium & non-premium listing packages available which determine placements in search results ▪ Multiple
Slide 56: Operating Revenue (Rs million)
REVENUE Operating Revenue (Rs million) 2,500 2,402 2,426 2,323 2,354 2,349 2,000 1,757 1,675 1,695 1,624 1,500 1,000 500 - 4Q FY19 1Q FY20 2Q FY20 3Q FY20 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21
Slide 57: Adjusted EBITDA (Rs million) & Margin %
O P E R AT I N G M A R G I N Adjusted EBITDA (Rs million) & Margin % 900 40% 800 34.0% 32.6% 35% 30.3% 700 28.7% 29.0% 28.5% 28.4% 30% 26.1% 600 23.6% 25% 500 20% 400 800 689 703 712 15% 300 607 546 463 482 10% 200 415 100 5% - 0% 4Q FY19 1Q FY20 2Q FY20 3Q FY20 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY
Slide 58: Expenses as % of Operating Revenue
COST STRUCTURE Expenses as % of Operating Revenue 100% 90% 3.8% 3.1% 2.6% 80% 2.7% 3.4% 3.2% 3.1% 1.0% 3.6% 3.2% 3.1% 3.3% 1.0% 3.1% 10.6% 1.5% 11.6% 13.4% 70% 10.0% 18.9% 17.5% 16.0% 14.9% 5.4% 5.9% 3.9% 60% 13.4% 5.9% 0.8% 1.9% 1.2% 1.8% 2.4% 50% 40% 30% 60.9% 59.9% 63.0% 55.0% 53.9% 55.0% 54.8% 5
Slide 59: Other Income (Rs million)
OTHER INCOME Other Income (Rs million) 800 769 700 600 500 441 400 381 322 311 304 300 264 267 200 156 100 - 4Q FY19 1Q FY20 2Q FY20 3Q FY20 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21
Slide 60: Net Profit (Rs million) & PAT Margin %
NET PROFIT MARGIN Net Profit (Rs million) & PAT Margin % 900 60% 800 51.3% 50% 700 600 40% 31.7% 32.4% 500 29.5% 28.3% 30% 26.9% 26.4% 400 23.9% 833 769 760 19.1% 300 625 620 20% 573 474 499 200 336 10% 100 - 0% 4Q FY19 1Q FY20 2Q FY20 3Q FY20 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 Note: PAT Margin
Slide 61: Active Paid Campaigns - period end
PA I D C A M PA I G N S Active Paid Campaigns - period end 600,000 528,915 534,960 536,236 515,300 500,838 500,000 444,934 448,600 453,800 457,360 400,000 300,000 200,000 100,000 - 4Q FY19 1Q FY20 2Q FY20 3Q FY20 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21
Slide 62: Cash & Investments - period end (Rs million)
CASH AND INVESTMENTS Cash & Investments - period end (Rs million) 18,000 16,432 15,913 15,721 16,000 15,357 15,096 14,680 13,967 14,274 14,000 13,310 12,000 10,000 8,000 6,000 4,000 2,000 - 4Q FY19 1Q FY20 2Q FY20 3Q FY20 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 Note: 2018 Buy-back for Rs2.2bn was co
Slide 63: Sales Strength - Period End
SALES FORCE Sales Strength - Period End 10,000 8,000 4,411 4,168 3,866 3,896 3,924 3,324 3,752 3,531 6,000 3,232 1,526 1,515 1,503 1,461 1,480 4,000 1,363 1,308 1,298 1,292 2,000 4,072 4,291 4,307 4,202 3,972 3,413 3,138 3,429 3,464 - 4Q FY19 1Q FY20 2Q FY20 3Q FY20 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4
Slide 64: 4Q FY21 Performance Summary
JUST DIAL LTD - 4Q FY21 (Quarter ended March 31, 2021) PERFORMANCE SUMMARY Metric Unit 4Q FY21 4Q FY20 YoY change 3Q FY21 QoQ change Operating Revenue (₹ million) 1,757 2,349 -25.2% 1,695 3.6% Operating EBITDA (₹ million) 345 743 -53.5% 381 -9.5% Operating EBITDA Margin % 19.7% 31.6% -1,198 bps 22.5
Slide 65: 4Q FY21 Performance Summary (Operating Metrics)
JUST DIAL LTD - 4Q FY21 (Quarter ended March 31, 2021) PERFORMANCE SUMMARY Metric Unit 4Q FY21 4Q FY20 YoY change 3Q FY21 QoQ change Unique Visitors (million) 129.1 138.9 -7.1% 132.6 -2.6% - Mobile (million) 106.3 111.2 -4.4% 108.3 -1.8% - Desktop/ PC (million) 16.5 21.1 -22.2% 17.9 -7.9% - Voice (m
Slide 66: FY21 Performance Summary
JUST DIAL LTD - FY21 (Fiscal Year ended March 31, 2021) PERFORMANCE SUMMARY Metric Unit FY21 FY20 YoY change YoY% change Operating Revenue (₹ million) 6,752 9,531 -2,779 -29.2% Operating EBITDA (₹ million) 1,549 2,729 -1,180 -43.3% Operating EBITDA Margin % 22.9% 28.6% -570 bps Adjusted EBITDA (excl
Slide 67: Board of Directors
BOARD OF DIRECTORS EXECUTIVE DIRECTORS Founder, Managing Director and Chief Executive Officer of Justdial with over 33 years of experience in the V S S Mani field of media and local search services. V Krishnan Whole-time Director with 28 years of experience, working with Justdial in strategic planni
Slide 68: Leadership Team
LEADERSHIP TEAM Name Designation Experience Functional Areas Overall growth strategy, planning, execution & V S S Mani Chief Executive Officer 33 Years management Finance, Strategy, Accounting, Treasury, Audit, Abhishek Bansal Chief Financial Officer 12 Years Legal, Compliance & Traffic Leads Produc
Slide 69: Shareholding Pattern
S H A R E H O L D I N G PAT T E R N 13.60% 35.55% INDIVIDUALS PROMOTERS 18.07% AS ON DOMESTIC MAR 31, 2021 INVESTORS 32.78% FOREIGN INVESTORS
Slide 70: End of Presentation
E N D O F P R E S E N TAT I O N