Brightcom Group Limited · NSE:BCG
Brightcom — Investor Presentation (August 2021)
20 slides from Brightcom's investor presentation, Aug 9, 2021
Slide 1: Filing cover letter to BSE and NSE
August 09, 2021 BSE Limited National Stock Exchange of India Limited P. J. Towers, 25th Floor, Exchange Plaza, Bandra Kurla Complex, Dalal Street, Mumbai - 400001. Bandra (E), Mumbai - 400051. Scrip Code: 532368 Symbol: BCG Dear Madam/Sir, Sub: Presentation on Overview & Consolidated Financials We a
Slide 2: Brightcom Group Digital Business
ig LL brightcom Qroup DIGITAL BUSINESS
Slide 3: Adtech is what makes the internet work
Adtech is what makes the internet work. We put tech in Adtech. Brightcom is a global media company. Our mission is to make it easier for our partners to maximize yield and gain exposure across video, display and mobile channels. Brightcom’s offering is based on a strong technological foundation, yea
Slide 4: The nuts and bolts
The nuts and bolts 1 Display Social Mobile Video Search E-mail SELECT PLATFORMS OPTIMIZE 2 Timing Location Interests Target Segment WITH TECHNOLOGY 3 PC Tablet Phone Smart TV SHOW ON ALL DEVICES 4 FIND YOUR AUDIENCE
Slide 5: Key Players
Key Players ADVERTISERS AGENCIES IMPLEMENTERS PUBLISHERS BRANDS INTEGRATED ADVERTISING NETWORKS SEARCH ENGINES DIGITAL TECHNOLOGY PROVIDERS WEBSITE OWNERS OUTSOURCERS SOCIAL NETWORKS AFFILIATES DISPLAY ADVERTISING MARKETING • Buy and space from publishers and sell to agencies • Create banners for va
Slide 6: The evolution
The evolution Evolution of online advertising channels Long term ROI Driver Effect on advertisement value • Consumer time online Smart TV New digital • Number of channels channels • More targeted and interactive experience Tablet computing • Data about consumers Online Video Increasing • Targeting a
Slide 7: Brightcom Platform
Brightcom Platform - DIRECT TRAFFIC - - DATA - PLAYER REAL TIME ANALYTICS VAST/ V PAID TAG V I 3RD PARTY D E O USER - AUCTION MANAGER - VAST/ V PAID TRACKING HB HB (SERVER) (CLIENT) MOBILE APP BIDDER TRAFFIC QUALITY AD QUALITY BUSINESS PROCESS NATIVE AUTOMATION OTHER - NON DIRECT - - ARTIFICIAL INTE
Slide 8: Targeting Capabilities
Tageting Capabilities Exclusive brands can gain direct access to some of the most premium inventory available in the programmatic ecosystem with in-depth segmentation COMPASS HEADER BIDDING • Real time analysis • pre-bid/ post-bid • Cross platform yield management • Best Ad Tech tool finalist for 20
Slide 9: Display
Display Our legacy display units utilise our in-house ad-serving and SSP technology to allow a tailored cross-screen solution for display advertising on Mobile and Desktop. Providing unique international supply, recruited by our many locales, the display unit can be used for all IAB-approved sizes.
Slide 10: Compass Platform
Compass Platform Technology drives our operation, be it through our campaigns’ dashboard with it’s real-time analytics or our proprietary Compass platform. The latter being one of the few platforms out there that can handle mobile, video, display and almost every other channel all in one place Compa
Slide 11: Key Features of Brightcom Mobile
Key Features of Brightcom Mobile Hot Geo Targeting Device Targeting Partnership Powerhouse
Slide 12: Brand Safety
Control & data transparency • Detailed reporting gives a clarity to exactly where impressions are being served • Pick and choose which publishers to target and which to blacklist Brand Safety • PMP Deals ensure ads appear on select list of publishers Fraud detection Brightcom uses IP black-listing t
Slide 13: Clients and Partners
Clients and Partners AGENCIES BRANDS
Slide 14: Digital Business FY2021 - Financials
DIGITAL BUSINESS FY2021 - FINANCIALS
Slide 15: Disclaimer
Certain Statements in this release reflecting our future growth prospects are forward – looking statements which involve a number of risks and uncertainties that could cause result to differ materially from those in such forward Disclaimer looking statements. The risks and uncertainties relating to
Slide 16: Historical Annual Income Statements (FY2017-FY2021)
Historical Annual Income Statements (FY2017-FY2021) (Amounts in Thousands, Years ended March 31) Operating Information FY2017 FY2018 FY2019 FY2020 FY2021 Digital/Advertising Revenue $280,992 $288,680 $288,129 $297,669.56 $304,505 Other Revenue $102 -$58 -$387 $1,996 $103 Revenue $281,094 $288,738 $2
Slide 17: Historical Annual Balance Sheets
Historical Annual Balance Sheets (FY2015-FY2020) (Amounts in Thousands, Years ended March 31) ASSETS FY2017 FY2018 FY2019 FY2020 FY2021 Cash $11,723 $12,981 $14,109 $14,908 $17,114 Accounts Receivable $188,649 $126,902 $121,497 $122,113 $122,097 Short Term Loans & Advances $82,731 $86,575 $93,403 $8
Slide 18: Revenue Growth Analysis
Revenue Growth Analysis REVENUE CONTRIBUTION AND EBITDA MARGIN BY SUBSIDIARY (Amounts in Thousands, Years ended March 31) Revenue Contribution (FY2021) 40% 30% 20% 52.1% 24.77% 10% 15.21% 3.69% 4.23% 0% OMS DA Group Ybrant Brazil Max Interactive FDM Revenue Contribution Revenue Breakdown by Subsidia
Slide 19: Gross Margin Analysis
Gross Margin Analysis GROSS PROFIT, MARGIN, AND COGS BREAKDOWN (FY2017-FY2021) (Amounts in Thousands, Years ended March 31) $250,000 70% $200,000 48% 47.5% 47.3% 46.73% 45.8% $150,000 $100,000 $138,600 $141,800 $142,200 $137,000 $128,600 $50,000 $0 0% FY2017 FY2018 FY2019 FY2020 FY2021 Gross Profit
Slide 20: EBITDA Analysis
EBITDA Analysis The Company’s FY2020 EBIDTA of $113.2 million increased by 4.4% from $108.5 million in FY2019. The contributors to this increase were revenue and SG&A costs after deducting the COGS cost, still saw an increase of $4.8 million YOY. EBIDTA margin percentage range remained bound between
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