Coty Inc. · NYSE:COTY
Coty — Evercore ISI Consumer & Retail Conference 2023
17 slides from Coty's conference presentation, Jun 14, 2023
Slide 1: Evercore Conference Fireside Chat
EVERCORE CONFERENCE FIRESIDE CHAT JUNE 14, 2023 1
Slide 2: Our CoverGirl Shelf Space Was and Is Confirmed
OUR COVERGIRL SHELF SPACE WAS AND IS CONFIRMED
Slide 3: CoverGirl Market Share and Share Gains
COVERGIRL AND MARKET SHARE SHARE GAINS (Month To Date) EYE LIP CONCEALERS Market Share Market Share Market Share Source: Nielsen Period ending May 20th, 2023. MTD
Slide 4: CoverGirl Is the Leader in the Mass Channel
COVERGIRL IS THE IN THE MASS CHANNEL CoverGirl’s new of Spring 2023 2x Bigger taking clean than next ranking innovation beauty to the next level as the Source: Nielsen YTD 06-May-23 driving household penetration in mass channel Source: Numerator Shopper Profile. L26: 04/25/2022 to 04/23/2023. Compar
Slide 5: CoverGirl Evolving Media Choices to Drive Growth
COVERGIRL EVOLVING MEDIA CHOICES TO DRIVE GROWTH OPTIMIZING MEDIA CONTENT AND STEPPING UP MIX TOWARD MEDIA TO INFLUENCER DIGITAL & ATTRACT OUTREACH & CONNECTED TV RELATIONSHIP AT ALL TIERS: MACRO, MEDIA FOR COVERGIRL IS MICRO, NANO Gen Z and Hispanic WITH FURTHER INCREASE IN consumers EXPECT TO OUR
Slide 6: More Fragrance Usage & Occasion Drivers
MORE FRAGRANCE USAGE & OCCASION DRIVERS CONFIDENCE BOOSTER FEEL GOOD FACTOR SOCIAL CONNECTOR ESCAPISM
Slide 7: Fragrance Growth Acceleration: More Users, More Often, More Premium Products
FRAGRANCE GROWTH ACCELERATION: MORE USERS, MORE OFTEN, WITH MORE PREMIUM PRODUCTS 33% Niche Fragrance Users pts vs 2020* 23% Fine Fragrance Users pts vs 2020* 26% Super Heavy Users pts vs 2020* 38% Super Heavy Users pts vs 2020* * Among Fine Fragrance users in the US
Slide 8: Growing Fragrance Market Unlocking Potential for Coty
GROWING FRAGRANCE MARKET UNLOCKING POTENTIAL FOR COTY Additional sales if reach Coty’s Current fine EU penetration of >50% fair share fragrance penetration Additional sales if reaching Coty’s Current fine 15% medium term estimate fair share fragrance penetration EU/US data: Kantar Panel mid-March -
Slide 9: Top-Ranking Innovations
: TOP-RANKING INNOVATIONS #1 INNOVATION #1 INNOVATION TOP3 INNOVATION TOP5 INNOVATION #2 INNOVATION TOP3 INNOVATION TOP5 INNOVATION TOP5 INNOVATION
Slide 10: Coty Coming Up with Major Innovations
COTY COMING UP WITH MAJOR INNOVATIONS MAJOR FEMALE FRAGRANCE MAJOR MALE FRAGRANCE INFINIMENT COTY PARIS LAUNCH LAUNCH under top brand under top brand a leading pioneer in the industry, developed in-house
Slide 11: China: Coty's April & May Revenues
CHINA: COTY’S APRIL & MAY REVENUES
Slide 12: Lancaster Ligne Princiere Launch
LANCASTER LIGNE PRINCIERE LAUNCH RECENT KOL LIVESTREAMING SESSION ON DOUYIN GENERATED OVER >$300K IN SALES IN ~3.5 HOURS CONVERSION RATE AT COUNTERS INLINE TO AHEAD OF LEADING BEAUTY BRANDS, WITH LIGNE PRINCIERE DRIVING MAJORITY OF SALES 12
Slide 13: AITW FY23
AITW FY23 BREAKDOWN OF SAVINGS EXAMPLES OF COST REDUCTION Trade Promo optimization in Travel Retail FIXED COSTS TRADE Investment Reduction of returns in CoverGirl 20% INVESTMENT 31% Continuous improvement / Get It Done COGS Closure of Cologne factory Structural Marketing Material optimization 29% A&
Slide 14: FY24-FY25
FY24-FY25 BREAKDOWN OF SAVINGS EXAMPLES OF COST REDUCTION Continuous improvement Trade FIXED COSTS TRADE Investment Revamp of Strategic Revenue 17% INVESTMENT Management in key global markets 27% Continuous improvement / Get It Done COGS (Material Value Analysis) Structural Marketing Material, Produ
Slide 15: Key Priorities Ahead
KEY PRIORITIES AHEAD 1 5 ✓ Sales Force Effectiveness On-going ✓ CFC Growth below NR Go To ✓ Digital In-Market AITW Savings Growth Market ✓ C-Customer Mgmt ✓ SRM 2 6 Gross Margin ✓ (Pricing) ✓ eCommerce acceleration Attack ✓ GTN Digital ✓ Social Media Boost (Phase 2) ✓ COGS 3 7 ✓ A&CP ROI Tool ✓ Desi
Slide 16: UK&I SRM Turning Commercial Insight into Profitable Growth
UK&I SRM TURNING COMMERCAL INSIGHT INTO PROFITABLE GROWTH 5 SRM Levers MARKET PERFORMANCE / COMPETITOR & RETAILER ANALYSIS Promotion management AUP EVOLUTION Trade optimization NET REVENUE PRICE, GROWTH PROMOTIONAL & ASSORTMENT Active mix management P&L ANALYSIS TRADE INVEST Pricing by brand and cha
Slide 17: Disclaimer
DISCLAIMER Forward-Looking Statements Certain statements in this presentation are forward-looking statements. These forward-looking statements reflect the Company's current views with respect to, among other things, strategic planning, targets and outlook for future reporting periods (including the
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