Slide 1: FY16 Results Presentation
Creating a more efficient For personal use only and valuable digital advertising model through technology, data and insights FY16 Results Presentation Pureprofile– FY16 Results Presentation 1
Slide 2: Agenda
Agenda For personal use only Highlights 4 Presenting today FY16 Financial Performance 9 Business and Strategy Update 12 Outlook 18 Q&A 20 Appendix 21 Paul Chan Geoff Nesbit Executive Director, CEO Executive Director, CFO Pureprofile– FY16 Results Presentation 2
Slide 3: We are a proven technology business working with blue chip clients
We are a proven technology business that works with some of the largest blue chip clients and their agencies For personal use only Pureprofile– FY16 Results Presentation 3
Slide 4: Financial Highlights
For personal use only Financial Highlights Pureprofile– FY16 Results Presentation 4
Slide 5: Highlights (Pro forma)
Highlights (Pro forma) For personal use only Revenue Gross profit Operating EBITDA* +31% +41% +333% $28.5m $15.2m $2.6m * Operating EBITDA excludes costs of IPO, Sparc acquisition, termination of centralised staff costs, closure of Sparc India and Poland sales Pureprofile– FY16 Results Presentation
Slide 6: Highlights
Highlights For personal use only Data, insights + Programmatic media platform The growth strategy driven by the synergies of the data and insights $11.1m $17.4m and programmatic +21% +39% media are being realised via new client wins and FY15 FY15 an accelerating pipeline. $9.2m $12.5m The combinatio
Slide 7: FY16 Segment Revenue: by geography
FY16 Segment Revenue: by geography For personal use only UK & EU $2.8m US 9.8% $9.6m 33.7% ANZ $16.1m 56.5% Pureprofile– FY16 Results Presentation 7
Slide 8: Continuing growth
Continuing growth $M use only Pro forma revenue Pro forma operating EBITDA 30 28.5 D&I Media 3 25 21.7 20 11.1 2 16.2 17.2 15.4 2 For personal 15 2.6 $M $M 17.4 1 12.5 8. 7.4 8.6 9.0 10 1 0.9 11.1 0.6 9.2 0 5 8.0 7.6 8.2 (0.2) (1.1) -1 FY 12 FY 13 FY 14 FY 15 FY 16 FY 12 FY 13 FY 14 FY 15 FY 16 Exce
Slide 9: Financial Performance
For personal use only Financial Performance Pureprofile– FY16 Results Presentation 9
Slide 10: Pro forma Profit & Loss
Pro forma Profit & Loss For personal use only Pro forma profit and loss $A million Year Ending 30 June FY12 FY13 FY14 FY15 FY16 FY16 Actual Actual Actual Actual Actual Prospectus D&I 8.0 7.6 8.2 9.2 11.1 11.9 Programmatic Media 7.4 8.6 9.0 12.5 17.4 16.2 Total pro forma revenue 15.4 16.2 17.2 21.7 2
Slide 11: Balance Sheet
Balance Sheet For personal use only Actual FY16 FY15 Actual Actual Net working capital purposed for investment Cash 1.8 0.7 in new markets Net working capital (2.3) (0.9) Other assets 4.3 2.7 Sparc media earn out complete Fixed Assets 0.3 0.1 – no further obligations Intangibles 11.1 2.6 Intangibles
Slide 12: Business and Strategy Update
For personal use only Business and Strategy Update Pureprofile– FY16 Results Presentation 12
Slide 13: Pureprofile business model
Pureprofile business model For personal use only Brands People Agencies Anonymous + researchers + Registered Premium Content + rewards Profile Self service Relevant Maintain Groups Campaigns Activities Profile Dashboards Pay $1.00 Receive Visit sites $0.50 search Margin $0.50 Pureprofile– FY16 Resul
Slide 14: The programmatic advertising opportunity
The programmatic advertising opportunity For personal use only $65USbn • Digital to overtake TV to become biggest ad category Estimated global banner and video ad spend by 2018 globally by 20192 (excluding search and social)3 • 50% global programmatic $31USbn growth rate in 20151 Estimated global pr
Slide 15: Pureprofile growth model via programmatic media
Pureprofile growth model via programmatic media For personal use only Brands People Agencies Anonymous + researchers + Registered Publisher The Daily Herald Times alliances Ad Ad DSP Exchange SSP Profiles* * Effective Measure big data platform now integrated Pureprofile– FY16 Results Presentation 15
Slide 16: Growth Strategy
Growth Strategy For personal use only Expand • Organic growth in Australasia and international markets, Build including North America, Asia and • Accelerate Europe development of • Rapidly expand via key core technology and strategic publisher big data platform alliances (low risk) Acquire • Build o
Slide 17: Our strategic roadmap to drive revenue growth
Our strategic roadmap to drive revenue growth Grow to millions of profiles rapidly via publisher, improve their ad effectiveness with profiles For personal use only $ Revenue Update profile in exchange for The best programmatic media premium subscription content data for targeting via Pureprofile To
Slide 18: Outlook
For personal use only Outlook Pureprofile– FY16 Results Presentation 18
Slide 19: Outlook
Outlook For personal use only • We achieved record levels of contracted sales in Q4 2016 (to be billed in FY17). • We secured more than 100 new clients in FY16 and increased spend with the majority of our largest clients. Presents solid growth prospects for FY17. • New platform technology features d
Slide 20: Q&A
For personal use only Q&A Pureprofile– FY16 Results Presentation 20
Slide 21: Appendices
For personal use only Appendices Pureprofile– FY16 Results Presentation 21
Slide 22: What we do
What we do Pureprofile builds highly valuable consumer data profiles For personal use only Female Optus mobile Planning to buy a Main bank Subscribes to Home suburb Currently in Bronte Planning to travel to Drinks takeaway Planning to swap car phone contract car Aug 2016 commonwealth Netflix Balmain
Slide 23: We generate revenue from programmatic media campaigns
We generate revenue from programmatic media campaigns For personal use only Potentially Potentially Potentially buying selling home buying fridge luxury car Sparcmedia earns revenue from AdSparc earns revenue from publishers advertisers via programmatic media for improving yield via programmatic tra
Slide 24: For personal use only
For personal use only Pureprofile– FY16 Results Presentation 24
Slide 25: We combine big data with volunteered consumer data
We combine big data with volunteered consumer data to make programmatic advertising more powerful For personal use only Bought Swap iPad health online insurance Purchase intent Programmatic place holder txt data ecosystem 25-29 Place holder txt Phone contract Online up Oct ‘16 Female behavioural dat
Slide 26: Successful publisher alliance - News Corp Australia
Successful publisher alliance - News Corp Australia For personal use only Our SaaS technology platform enables publishers to profile their audience and deliver more relevant content and advertising experiences We earn a monthly SaaS license fee and revenue share for research surveys
Slide 27: For personal use only
For personal use only Pureprofile– FY16 Results Presentation 27
Slide 28: Corporate Overview
Corporate Overview For personal use only Listing date: 29 July, 2015 Andrew Edwards Cliff Rosenberg Non-executive Chairman Non-executive Director Shares on issue: Former Leo Burnett UK Current MD of Linkedin, 66,727,181 CEO and Chairman. former MD of Yahoo Australia. Market cap: A$33m Paul Chan Geof
Slide 29: Thank you
For personal use only Thank you Pureprofile– FY16 Results Presentation 29
Slide 30: Disclaimer
Disclaimer For personal use only [The information contained in this Presentation or subsequently provided to the recipient whether orally or in writing by, or on behalf of Pureprofile Ltd. (Pureprofile) or any of its directors, officers, employees, agents, representatives and advisers (the Parties) is