Telstra Group Limited · ASX:TLS
Telstra — Investor Day (October 2012)
56 slides from Telstra's investor day presentation, Oct 31, 2012
Slide 1: Investor Day – slide presentations (ASX cover letter)
31 October 2012 Office of the Company Secretary Level 41 242 Exhibition Street The Manager MELBOURNE VIC 3000 AUSTRALIA Company Announcements Office General Enquiries 08 8308 1721 Australian Securities Exchange Facsimile 03 9632 3215 th 4 Floor, 20 Bridge Street SYDNEY NSW 2000 ELECTRONIC LODGEMENT
Slide 2: Forward-looking statements
10/30/2012 TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 • These presentations include certain forward-looking statements that are based on information and assumptions known to date and are subject to various risks and uncertainties. Actual results, performance or achievements could be significantly dif
Slide 3: TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4
TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 10/30/2012 2
Slide 4: TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4
TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 10/30/2012 3
Slide 5: We're committed to making your transition as easy as possible
TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 transition as easy as possible We’re committed to making your 10/30/2012 4
Slide 6: TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4
TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 10/30/2012 5
Slide 7: TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4
TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 10/30/2012 6
Slide 8: Financial Update: FY13 Guidance, Outlook Confirmed
10/30/2012 FINANCIAL UPDATE ANDREW PENN, CHIEF FINANCIAL OFFICER TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 2013 GUIDANCE1 OUTLOOK CONFIRMED FY12 FY13 Measure ex TelstraClear Guidance Total Income $25.0bn Low single digit growth EBITDA $10.3bn Low single digit growth Capex ~15% of sales Free Cash Flo
Slide 9: Capital Management Update: Strategic Framework
10/30/2012 CAPITAL MANAGEMENT UPDATE STRATEGIC FRAMEWORK FISCAL DISCIPLINE 1. 2. 3. MAXIMISING MAINTAINING RETAIN FINANCIAL OBJECTIVES RETURNS FOR FINANCIAL STRENGTH FLEXIBILITY SHAREHOLDERS 1. Maintain balance sheet settings consistent with a single-A credit rating 2. Ensure dividend remains fully-
Slide 10: NBN Reporting Update: Progress of Roll-out
10/30/2012 NBN REPORTING UPDATE PROGRESS OF ROLL-OUT WEEKLY NBN ACTIVATIONS RAMPING UP PROGRESS UPDATE CONTINUE TO WORK CLOSELY WITH NBN CO ON DELIVERY OF TRANSIT NETWORK • Working closely with NBN Co on build of transit network: Almost a quarter of dark fibre links and 3,000 equivalent rack spaces
Slide 11: NBN Reporting Update: P&L and Cashflow Treatment
10/30/2012 NBN REPORTING UPDATE P&L AND CASHFLOW TREATMENT DISCONNECTION & SALE OF COMMONWEALTH AGREEMENTS & OTHER INFRASTRUCTURE ACCESS LEAD-IN CONDUITS GOVT POLICY COMMITMENTS Re-training ($100 million nominal value) • Received in FY12. Booked as UNEARNED REVENUE (Balance Sheet), recognised as OTH
Slide 12: Strong Performance in FY12 from Investments in Mobile
10/30/2012 STRONG PERFORMANCE IN FY12 FROM INVESTMENTS IN MOBILE GROWTH IN SIOS REVENUE & MARGIN PREPAID #1 $b Branded share 1.6m domestic 8.5% 21% #3 mobile customers 8.7 added 3.1 Revenue EBITDA CUSTOMER SERVICE NETWORK AWARDS “Highest in Wireless Network Launched LTE first Quality Performance”1 T
Slide 13: Mobile Priorities and Five Questions from Investors
10/30/2012 MOBILE PRIORITIES IMPROVE Call volumes and “right first time” CUSTOMER INCREASE ADVOCACY Self service (online) SATISFACTION Reduce bill shock RETAIN AND Market network advantage GROW WHY TELSTRA? CUSTOMERS Market customer service improvements Operating costs and SARC SIMPLIFY THE BUSINESS
Slide 14: Handheld ARPU Is Steady and MBB ARPU Decline Is Slowing
10/30/2012 HANDHELD ARPU IS STEADY (PRE MRO) AND MBB ARPU DECLINE IS SLOWING FY 11 & 12 ARPUs ($) 2010/11 2011/12 TELSTRA GROUP H1 H2 FY11 H1 H2 FY12 $ PCP $ $ PCP $ $ PCP $ $ PCP $ $ PCP $ $ PCP $ SIO ARPUs Postpaid Handheld $64.81 ($0.32) $63.32 ($2.53) $63.95 ($1.31) $63.38 ($1.43) $59.04 ($4.28)
Slide 15: We Aim to Grow a Slowing Market; M2M Gaining Traction
10/30/2012 WE AIM TO GROW A SLOWING MARKET MOBILES MARKET SERVICE YOY REVENUE GROWTH1 (%) 1. MBB APPLICATIONS 10% 8% 6% 4% 2. M2M APPLICATIONS 2% 0% -2% -4% Jun Dec Jun Dec Jun Dec Jun Dec Jun Dec Jun Dec Jun 3. MONETISE DATA GROWTH 09 09 10 10 11 11 12 12 13 13 14 14 15 1. Source: Broker forecasts
Slide 16: Carefully Managing SARC and Other Expenses
10/30/2012 WE ARE CAREFULLY MANAGING SARC AND OTHER EXPENSES MOBILE MARGIN OPPORTUNITIES SARC MARGIN UNIT PREPAY BAD DEBT BYOD SUBSIDIES RECHARGE & REBATES # OF EVENTS COST OF CALL MIX Tenure NON-QUALITY DRIVERS Propensity TRAFFIC IS STILL GROWING STRONGLY, DRIVEN BY SMARTPHONE AND TABLET USAGE ~x2
Slide 17: Approach to Managing Data Growth; LTE Investment
10/30/2012 APPROACH TO MANAGING DATA GROWTH 1. SMARTER 2. RAN 3. SPECTRUM 4. SMARTER NETWORKS ARCHITECTURE MANAGEMENT DEVICES 5. SMART PRICING 6. MANAGING TOP 7. NEW 8. WIFI OFFLOAD 1% BUSINESSES OUR LTE INVESTMENT WILL MORE THAN DOUBLE OUR LTE COVERAGE IN MAJOR METRO AREAS NETWORK INVESTMENT PLANS
Slide 18: 4G Devices and Conclusion
10/30/2012 ONE YEAR ON FROM THE LAUNCH OF 4G COVERAGE, WE SELL 13 4G DEVICES Range of different 4G DEVICES September END OCTOBER 2011 2012 1 device 13 devices CONCLUSION INVESTMENT RESULTED IN A STRONG 2012 MOBILE A STRONG CONTRIBUTOR TO TELSTRA QUESTIONS: • ARPU • OTT • Market Growth • Recontractin
Slide 19: Simplification and Customer Service Program
10/30/2012 SIMPLIFICATION AND CUSTOMER SERVICE PROGRAM ROBERT NASON, GROUP MANAGING DIRECTOR – BUSINESS SUPPORT AND IMPROVEMENT TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 PROJECT NEW OBJECTIVES OUR OBJECTIVES REMAIN UNCHANGED THEME OBJECTIVES Fast, lean and competitive operating model and culture SIM
Slide 20: Project New Scope and Results
10/30/2012 PROJECT NEW SCOPE SUSTAINED END-TO-END FOCUS END-TO-END CUSTOMER PROCESS IMPROVEMENT A NEW NEW LEAN SALES & SERVICE CUSTOMER OPERATING CHANNEL ENHANCEMENTS FOCUSED MODEL CULTURE PRICING SIMPLIFICATION TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 THIRD PARTY SPEND & PRODUCTIVITY IMPROVEMENT P
Slide 21: Productivity and Operating Model
10/30/2012 PRODUCTIVITY OVER $1.1B IN PRODUCTIVITY BENEFITS IN FY12 Operations Productivity Partner Optimisation Operating Model Customer Experience TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 Corporate Productivity Source: Telstra Full Year Results Announcement 2012, overlaid with productivity breakd
Slide 22: Operating Model: Optimising Relationships with Partners
10/30/2012 OPERATING MODEL OPTIMISING RELATIONSHIPS WITH OUR PARTNERS OPTIMISATION OF ALL STRATEGIC PARTNERSHIPS DELIVERING ALIGNED OUTCOMES AND INCREASED PRODUCTIVITY COLLABORATIVELY WORKING WITH PARTNERS TO BUILD LOWER COST INFRASTRUCTURE WHILST MAINTAINING QUALITY IMPLEMENTATION OF A NEW PARTNERI
Slide 23: Process and System Improvements
10/30/2012 PROCESS AND SYSTEM IMPROVEMENTS TIO Complaints ~35% TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 PROCESS AND SYSTEM IMPROVEMENTS Error Provisioning % of transactions ~59% TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 22
Slide 24: Process Improvements and Online Presence
10/30/2012 PROCESS AND SYSTEM IMPROVEMENTS % of Field Revisits ~11% TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 ONLINE PRESENCE Digital Transactions ~42% TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Electronic Prepaid Recharge Electronic Bill
Slide 25: Pricing Simplification
10/30/2012 PRICING SIMPLIFICATION DRIVING GREATER SIMPLIFICATION OF OUR PRODUCT CONSTRUCTS SIMPLIFIED THE FRONT OF HOUSE INTERACTIONS WITH OUR CUSTOMERS BY MAKING OUR SUPPORT SYSTEMS MORE INFORMATIVE AND INTUITIVE ALIGNMENT OF PLANS AND PRICING WITH CONSUMER SHIFT TO INCREASED DATA USAGE IMPROVED CO
Slide 26: Holistic NPS Program to Act on Customer Feedback
10/30/2012 WE HAVE LAUNCHED A HOLISTIC NPS PROGRAM TO LISTEN TO AND ACT ON CUSTOMER FEEDBACK CUSTOMER FEEDBACK Over 30+ NPS surveys introduced, including end to end perspective on Serve processes ~40K pieces of feedback being received every day, including over 7K verbatim comments BEHAVIOUR CHANGE A
Slide 27: Telstra's NA&S Growth Opportunity
10/30/2012 AREAS OF FOCUS FOR FUTURE PRODUCTIVITY Customer service improvement dividend Online and customer self-service Labour productivity Global delivery model Workplace of the Future Variabilisation of costs with focus on industry partnerships TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV
Slide 28: Market Trends Creating Opportunities for Telstra and Customers
10/30/2012 MARKET TRENDS ARE CREATING OPPORTUNITIES FOR TELSTRA & OUR CUSTOMERS MOBILITY & CLOUD & PERVASIVE VIDEO & DEVICES VIRTUALISATION MEDIA SOFTWARE DEFINED SOCIAL APPS & ONLINE DELIVERY NETWORKS COLLABORATION TECHNOLOGY TRENDS ARE CHANGING INDUSTRIES MARKET TRENDS ARE CREATING OPPORTUNITIES F
Slide 29: Telstra Changing to Meet Customer Expectations
10/30/2012 MARKET TRENDS ARE CREATING OPPORTUNITIES FOR TELSTRA & OUR CUSTOMERS TELSTRA FIXED TO T-SUITE & CLOUD MULTIMEDIA MOBILITY MOBILE CLOUD ECOSYSTEMS UC &C NEXTG ® ENTERPRISE EXTENSIONS (4G) CONVERGENCE & PARTNERS APPS MOBILITY CLOUD UC&C INTELLIGENT TELSTRA SECURE POLICY DIGITAL & CUSTOMER I
Slide 30: Key Successes: Strong Growth and Capabilities in NA&S
10/30/2012 KEY SUCCESSES STRONG GROWTH AND CAPABILITIES WE HAVE DELIVERED STRONG REVENUE GROWTH, AND BUILT MARKET LEADING CAPABILITIES DOMESTIC REVENUE GROWTH ACHIEVEMENTS AUD $M Built service experienced executive team +11% CAGR Delivered record NA&S sales and several major deal wins Strengthened c
Slide 31: Growing NA&S: Key Growth Areas
10/30/2012 GROWING NA&S 3 KEY GROWTH AREAS Grow the core, EXPAND service portfolio expand offer (Cloud & industry solutions) INTERNATIONAL roadmap and Expansion GROW GROW INTERNATIONALLY REVENUE from existing offers Australia Asia-Pacific WHY ARE SME CUSTOMERS BUYING CLOUD FROM TELSTRA? CLOUD DIFFER
Slide 32: Managed Networks & Services; Telstra Global Offers
10/30/2012 MANAGED NETWORKS & SERVICES DELIVERING VALUE TO ENTERPRISES & GOVERNMENT ANYTIME, ANYWHERE COMMUNICATIONS FLEXIBILITY TO SCALE & TRANSFORM BUSINESS 12 of Top 100 SURETY 72 of Top 100 customers customers E2E NETWORK MANAGEMENT 37 of Top 100 Workforce mobility, no customers matter where you
Slide 33: Changing the Way Customers Talk About Telstra Retail
10/30/2012 IN CONCLUSION STRONG MARKET-LEADING INTERNATIONAL NA&S CAPABILITIES PRESENCE CONTINUED GROWTH FROM AUSTRALIA AND ASIA (for our customers & Telstra) CHANGING THE WAY CUSTOMERS TALK ABOUT TELSTRA RETAIL REBEKAH O’FLAHERTY, EXECUTIVE DIRECTOR TELSTRA COUNTRY WIDE WENDY DUFF, STORE LEADER GRE
Slide 34: The Omni-Channel Consumer Has Changed the Role of Retail
10/30/2012 THE OMNI-CHANNEL CONSUMER HAS CHANGED THE ROLE OF THE RETAIL STORE 1 2 3 4 Single Channel Multi-channel Cross-channel Omni-channel • Customer experiences single • Multiple channels acting • Multiple channels as part of same • Customer experiences a brand, not touch-point independently bra
Slide 35: The Omni Channel Retail Experience
10/30/2012 THE OMNI CHANNEL RETAIL EXPERIENCE ‘RETAIL ECOSYSTEM’ RETAIL AMBITION1 TO CREATE WORLD CLASS RETAIL DESTINATIONS THAT ARE UNIQUELY TELSTRA, WHERE WE KNOW & SERVE OUR CUSTOMERS BETTER THAN ANYONE ELSE. EXCELLENT STAFF CUSTOMER PROVIDING FANTASTIC DESTINATIONS TO CONNECT, SERVICE ENGAGE & D
Slide 36: The Retail Experience – Digital
10/30/2012 THE RETAIL EXPERIENCE – DIGITAL GERD SCHENKEL, EXECUTIVE DIRECTOR – TELSTRA DIGITAL TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 WE’RE CHANGING HOW OUR CUSTOMERS CONNECT WITH US 35
Slide 37: Rebuilt Web Assets and New Capabilities
10/30/2012 WE HAVE REBUILT OUR WEB ASSETS AND LAUNCHED NEW CAPABILITIES ALREADY REBUILT REBUILD IN PROGRESS WEB ASSETS Consolidated all web assets into one platform My Account performance enhancements Rebuild New online shops for all key products and additional functionality New My Account New site
Slide 38: M2M Helps Bakers Protect the Quality of Their Dough
M2M HELPS BAKERS PROTECT THE QUALITY OF THEIR DOUGH black box’ principle to dough and coolroom temperature OVERVIEW management, which meant automating data collection to Brasserie Bread is an award-winning bakery that rose out produce real-time reports and comply with the stringent of Sydney’s Baysw
Slide 39: Telstra Control Centre Puts Procon in the Driver's Seat
CASE STUDY M2M – PROCON TELSTRA CONTROL CENTRE PUTS PROCON IN THE DRIVER’S SEAT COMPANY PROFILE Tim Bos elaborates:“As soon as they came to us and said they’ve got this new Control Centre and would we like to be one of the early adopters, ProconTelematics is the Australian affiliate of ProconMRM Inc
Slide 40: M2M Puts Farmers in Control
M2M PUTS FARMERS IN CONTROL THE PROBLEM Gilgai Farms is a producer of quality grass-fed beef and sheep meats, located 35 kilometres east of Dubbo in Central Western NSW. Comprising seven adjoining properties with nearly 6000 head of stock on 2700 hectares, the business has 44km of pipeline linking 1
Slide 41: Automated and Remote 'Magic' Provides Reliable Solution
AUTOMATED AND REMOTE ‘MAGIC’ PROVIDES RELIABLE AND AFFORDABLE SOLUTION Raising the best grass-fed beef and sheep is all about can quickly identify network or connectivity issues. Their taking stress out of their environment. Gilgai Farms has solution also gathers data about water management and sust
Slide 42: Reid Stockfeeds: Business Savings
CASE STUDY REID STOCKFEEDS BUSINESS SAVINGS “DELIVERY IMPROVEMENTS HAVE HELPED US REDUCE DELIVERY FREIGHT COSTS FROM 7% TO 5% OF OUR TOTAL EXPENDITURE. THAT’S A SAVING OF $880,000 P.A.” Andrew Snowdon, Chief Financial Officer, Reid Stockfeeds Reid Stockfeeds has been supplying mixed feed to Victoria
Slide 43: The Best Route into the Future
“NAVMAN WIRELESS FROM TELSTRA PROVIDES US WITH EXTREMELY VALUABLE DATA. WE’RE COMING CLOSER TO WORLD’S BEST PRACTICE FOR FREIGHT COSTS, SUPPORTING OUR DRIVERS AND KEEPING OUR CUSTOMER SERVICE PROMISES.” Andrew Snowdon, Chief Financial Offi cer, Reid Stockfeeds THE BEST ROUTE INTO THE FUTURE Try keep
Slide 44: Azzona Drainage: Business Control
CASE STUDY AZZONA DRAINAGE BUSINESS CONTROL “WE HAVE FULL CONTROL OF WHERE EVERYONE IS. BETTER PRODUCTIVITY, BETTER TIME MANAGEMENT, A MORE EFFICIENT TEAM. IT ALL STARTS WITH THE NAVMAN WIRELESS SYSTEM FROM TELSTRA.” Sebastian Galizia, Quality Engineer, Azzona Drainage Contractors Azzona Drainage is
Slide 45: The Right Direction for Better Savings
“WE’RE SAVING $2,000 PER WEEK IN OVERTIME AND TWO–THREE DAYS ON JOBS OVERALL DUE TO THE VISIBILITY NAVMAN WIRELESS FROM TELSTRA OFFERS.” Sebastian Galizia, Quality Engineer, Azzona Drainage Contractors THE RIGHT DIRECTION FOR BETTER SAVINGS Seeing the savings within four months It’s a system that wo
Slide 46: Virtual Brain Keeps Top-End Wagons Safe and Secure
VIRTUAL BRAIN KEEPS TOP-END WAGONS SAFE AND SECURE THE PROBLEM Eurowagon Australia sells rugged mobile wagons that provide mining and engineering companies with mobile offices, accommodation and amenity units in some of Australia’s most remote locations. With some of the wagons worth $100,000 or mor
Slide 47: M2M Technology Alerting on Maintenance and Security
M2M TECHNOLOGY ALERTING ON MAINTENANCE AND SECURITY Designing intelligent solutions to keep expensive vehicles doesn’t add to on-site staff workload is a must.” and equipment safe and secure is bread and butter for GRIDTRAQ, the Telematics Division of Melbourne company GRIDTRAQ recommended the purpo
Slide 48: M2M Helps Track and Manage Trailer and Ute Hires
M2M HELPS TRACK AND MANAGE TRAILER AND UTE HIRES ACROSS THE COUNTRY OVERVIEW THE SOLUTION Move Yourself Trailer and Ute Hire has innovated trailer Ever the innovator, Cowie explored several wireless hire since Bill Cowie established his first depot in 1974, at communications options and by 2011 had
Slide 49: Move Yourself Builds, Tests and Packages New Kiosks
MOVE YOURSELF TRAILER AND UTE HIRE NOW BUILDS, TESTS AND PACKAGES NEW KIOSKS READY TO GO Move Yourself Trailer and Ute Hire can now rapidly deploy by another transport business he owns. ViperTrak devices kiosks to new sites, and surpassed its 1,000 location target monitor vehicle locations and usage
Slide 50: Fast Access Makes Remote Coolroom Monitoring Viable
FAST ACCESS MAKES REMOTE COOLROOM MONITORING VIABLE BUSINESS BENEFITS As the M2M system transmits the temperature of the unit It takes three days to make a loaf of Brasserie Bread’s and its product in five-minute intervals, Brasserie Bread organic sourdough using its 16 year old ‘starter’, which is
Slide 51: ABC Photosigns Keeps Its Fleet in the Picture
ABC PHOTOSIGNS KEEPS ITS FLEET IN THE PICTURE WITH MOBILE BROADBAND TABLETS THE PROBLEM Real estate signage and promotional company ABC Photosigns had a fleet of more than 50 drivers on the road nationally, erecting 100,000 mini-billboards a year. Time spent recording installations and following up
Slide 52: Real Estate Agent Gets Mobile to Keep Pace with Mining Boom
REAL ESTATE AGENT GETS MOBILE TO KEEP PACE WITH MINING BOOM Outback WA Pilbara town Port Hedland boasts a In real estate, a picture still paints a thousand words, permanent population of just 14,000, but it punches and for a business with a 70 per cent focus on property way above its weight for the
Slide 53: Telstra Keeping Small Businesses Connected
TELSTRA KEEPING SMALL BUSINESSES CONNECTED THE PROBLEM Businesses in locations without fixed ADSL, cable or fibre broadband connectivity, resort to either dial up Internet, satellite or mobile broadband to keep their businesses connected. Depending on the location of each business, this can cause fr
Slide 54: Outdoor Gateway Benefits and More Information
“Since installing the Gateway, we no longer have to experience prolonged disconnection periods, drop outs or slow FOR MORE INFORMATION: connectivity. This has therefore helped me keep my business * Contact your Telstra Account Executive operating more efficiently.” * Call 132000 The Telstra Outdoor
Slide 55: No Paper Trail in the Audit Process as Accountants Go Mobile
NO PAPER TRAIL IN THE AUDIT PROCESS AS ACCOUNTANTS GO MOBILE Using mobile technology to improve customer service, “It used to be you’d go out to the client and hope you satisfaction and referrals adds up. And one accounting had everything in multiple bags in the back of the car. firm has the numbers
Slide 56: Embracing Technology Keeps Company on the Move
EMBRACING TECHNOLOGY KEEPS COMPANY ON THE MOVE With 126 employees in five offices and more than 50 automatically assigning a job number and sending an vehicles constantly on the road, real estate billboard e-mail, with image, to the agents.” company ABC Photosigns is using tablets and mobile broadba