System1 Group Plc · LSE:SYS1

System1 — Shareholder Meeting (July 2019)

15 slides from System1's shareholder meeting presentation, Jul 31, 2019

  1. Slide 1: to No. 1

    to No. 1 “Our role is to lead the business to ideas that sell Andrew Geoghegan more” Head of Consumer Planning, Diageo © System1 Group PLC 1

  2. Slide 2: Mission: Profitable Growth, Zero Waste

    MISSION PROFITABLE GROWTH, ZERO WASTE. C-Suite: Profitable Growth, Zero Waste Marketing: Hero Futures, Zero Bloopers Insights: Everything Rated, Influence Inflated Agencies: More Fame, More Fortune Staff: Grow More, More Efficiently © System1 Group PLC 2

  3. Slide 3: From Intellectual #1 to Commercial #1

    From Intellectual #1 to Commercial #1 AGENCY Shop window to show how it’s done & build profile Guiding GUIDANCE Consultancy to improve creative outputs & outcomes Predicting Predict long term profitability of Ads, Brands & PREDICTIONS Innovation Rating EFFECTIVENESS DATABASES E.G. ADRATINGS Ad effec

  4. Slide 4: AdRatings (1 Data Product) Goal Hierarchy

    AdRatings (1 Data st Product) Goal Hierarchy: sequential & progressive ASS 1. BUILD. 68,000 adverts, 19m emotional responses, World’s ONLY validated db of AGENC ET short & LONG-TERM effectiveness Y 2. BRAND. AdRatings data driving our Fame with Marketing, Insights & Agencies; FAME GUIDANCE Cannes, X

  5. Slide 5: EffWeek 2019 speakers

    SUMMARY SCHEDULE TICKETS VENUE CONTACT US mi Ht EET EFFWEEK 2019 REIMAGINE CREATIVITY AND EFFECTIVENESS BOOK NOW SPEAKERS ORLANDO wood Orlando Wood is Chief Innovation Officer of the System1 Group. His role is to rewrite marketing best practice by drawing on the behavioural sciences. His work has mo

  6. Slide 6: Are Cannes Winners any better?

    Are Cannes Winners any better? We tested a decade’s worth of Cannes Lions Gold Lion and Grand Prix winners in the blue- chip Film category. 2010-2019 13 Grand Prix winners 70 Gold Lion winners © System1 Group PLC 6

  7. Slide 7: The Good News: Lions Winners Are Long-Term Growth Generators

    The Good News: Lions Winners Are Long-Term Growth Generators % of Ad Output60 3x more likely than average ads to hit 3-Stars or Achieving Each Star Rating more 50 8x more likely to hit 5-Stars. 40 30 Ad Ratings Database (minus 20 NFP/Charity) Cannes Lions Winners 10 Profitable Growth 0 *1 2* 3* 4* 5

  8. Slide 8: The Bad News: Grand Prix Winners Are Less Effective Than Golds

    The Bad News: Grand Prix Winners Are Less Effective Than Golds % of Ad Output60 7/13 Grand Prix Winners are 1-Star Achieving Each Star Rating Just 1 Grand Prix Winner is 5-Star 50 40 30 Ad Ratings Database (minus NFP/Charity) 20 Cannes Lions Winners Grand Prix winners 10 Profitable Growth 0 *1 2* 3*

  9. Slide 9: System Ad Ratings

    System 1 Ad Ratings sy ad EHS categories Covered > SD Sign in ; | | —>= EE » a Industry's most predictive measure of $4k / £2k per month, per _—long term advertising profitability. category. »"! = _— START FREE TRIAL

  10. Slide 10: System1 Ad Ratings

    System! Ad Ratings SUBSCRIBE Hello John Trial Account Rank Advertiser Star Total Spend Ad Star Spend Rank (th cs xt 6S oF) xt 6S (hb 1. = -Warburtons 54 £10,281,089 | | The Giant Crumpet Show 54 £3,538,149 2 ‘Unilever ¥* £20,909,518 Pride & breadjudice - new P... ¥ £1,356,677 2 3. *~Pladis ¥* £5,911

  11. Slide 11: System1 Ad Ratings

    System! Ad Ratings ons SE uk ’ avenge 2 KELLOGG COMPANY, AVG STAR RATING Period 0 0 Nov 16 Now a sn @ Category @® a Cereals, Bakery & Sweet na... ¥ Wd 60% ea0M x A Selection1 CG) Warburtons / Warburtons v bi 2) M@ Selection 2 «© 20% Mondelez v @) NEW ADs: LAST 4 WEEKS ECeke eek EK & *

  12. Slide 12: System1 Ad Ratings

    System1 Ad Ratings Hellotohn 7! signout RANK FAV STAR RATING Spike Rating Fluency 1ST AIRED SPEND LAST AIRED | Cereals, Bakery & Sweet Snacks & Desserts(I90) V 7 1 q 7 - - b — —— — 59 oO 1 Mar't2 Now £0 76M The Giant Crumpet Show :120" Warburtons 1 Warburtons 14.Nov15 18 Nov 18 Eee) 178 Pride & brea

  13. Slide 13: Ad Ratings

    Ad Ratings t& Warburtons Warburtons RANK FAV STAR RATING Spike Rating Fluency 1ST AIRED LAST AIRED Mar 12 Now SPEND £0 c76M £3,538,149 A Emotional Response

  14. Slide 14: System1 Ad Ratings

    System1 Ad Ratings Haloprice [RESIN signcut | = Account RANK FAV STAR RATING Spike Rating Fluency 1ST AIRED LAST AIRED Cereals, Bakery & Sweet Snacks & Desserts(190) Vv q q ir . ——— — ———— — a 53 2Jlo 0} (mar 12 Now & 3 Jun19 | SPEND COMING SOOM ; % 16 Jun 19 FACETRACING Sec-By-Sec Emotional Respons

  15. Slide 15: Thank You For Listening

    Thank You For Listening 

System1 Group — Shareholder Meeting (July 2019) on 6ix