Slide 1: FY26 Final Results
FY26 Final Results Delivering strategic progress and improved momentum into FY27 CEO, James Gregory CFO, Chris Willford July 2026
Slide 2: 01 Introduction to System1 02 FY26 Highlights 03 Financial Review
01 Introduction to System1 02 FY26 Highlights James Gregory, CEO 03 Financial Review 04 Strategic Progress & Priorities 05 Outlook 06 Q&A Chris Willford, CFO © System1 Group PLC 2
Slide 3: Introduction
01 Introduction © System1 Group PLC 3
Slide 4: We help the world's largest brands make confident creative decisions
We help the world’s largest brands make confident creative decisions that lead to transformational business results
Slide 5: Source | Clayton Christensen, Harvard Business School
Source | Clayton Christensen, Harvard Business School © System1 Group PLC 5
Slide 6: We are a marketing decision-making platform
predicts and improves marketing effectiveness… We are a marketing We predict and improve decision-making platform marketing effectiveness
Slide 7: We focus on the twin engines of marketing growth – Advertising and Innovation
We focus on the twin engines of marketing growth – Advertising and Innovation – to grow our customers’ long-term brand and short-term sales Advertising How can I be confident that my The world’s most predictive ad effectiveness platform and advertising will drive growth? competitiveness database Imp
Slide 8: Our revenues predominantly come from the UK/USA, through Ad Testing and Predictions
Our revenues predominantly come from the UK/USA, through Ad Testing and through our Predictions (Data Products) By Geography By Product Group By Variant FY26 FY26 FY26 Predict Your (Data) Improve Your (Data-led Consultancy) USA LatAm UK Rest of Europe APAC Innovation Advertising Other Other Consulta
Slide 9: We work with 5 of the Top 10 US and 8 of the Top 10 UK Advertisers
We work with 5 of the Top 10 US and 8 of the Top 10 UK Advertisers Rank US UK Procter & Gamble Procter & Gamble Abbvie Sky >630 clients GSK Unilever Walt Disney Crown Commercial Service Novo Nordisk L’Oréal Progressive Reckitt Benckiser 48 of the world’s top 100 brands Alphabet Tesco Warner Bros. Di
Slide 10: Our platform and products based on world leading IP and methodologies
Our platform and products based on world leading IP, methodologies and technologies including a unique database of emotional norms Ads | Brands Survey Emotions Markets Ideas tested Responses measured through FaceTrace 210K+ 17M+ 40M+ 80+ © System1 Group PLC 10
Slide 11: How we help our customers: Mazda Case Study
How we help our customers: Mazda Case Study The Challenge When Boundless (agency) and Mazda were faced with an unexpected creative challenge, the goal was clear: to deliver a compelling video animatic at speed, under intense time pressure, and within tight resource constraints. The Solution To sense
Slide 12: The System1 advantage
The System1 advantage: Unique offerings, built on proprietary data, addressing a global market Scalable platform model Blue-chip customers Proven predictive methodology Large markets, low penetration Unique & substantial database of emotional norms Balance sheet strength High profile thought leaders
Slide 13: FY26 Highlights
02 FY26 Highlights © System1 Group PLC 13
Slide 14: Strong revenue and profit improvement in H2; started FY27 with confidence
Strong revenue and profit improvement in H2; started FY27 with confidence Strong H2 Reacted to Investing in Strategic Well recovery revenue our offering priorities positioned challenges delivering for growth Record £19.4m H2 £1m in annualised First AI offerings USA, World’s Powerful offerings, Platf
Slide 15: FY26 Financial Review
03 FY26 Financial Review System1
Slide 16: Revenue recovered to record level in H2
Revenue recovered to record level in H2 H2 H2 % FY FY % FY26 FY25 Change FY26 FY25 Change Platform Revenue 19.4 17.8 9% 35.6 34.5 3% 46/54 H1/H2 Total Revenue 19.9 19.1 4% 37.0 37.4 -1% Revenue split on flat YoY Cost of Sales (2.5) (2.2) 9% (4.7) (4.6) 3% revenue demonstrates Gross Profit 17.4 16.9
Slide 17: Aided by continued growth in Innovation and a recovery in Advertising
Aided by continued growth in Innovation and a recovery in Advertising H2 H2 % FY FY % FY26 FY25 Change FY26 FY25 Change Advertising 16.6 15.6 7% 30.9 31.5 -2% Innovation 1.8 1.6 13% 3.4 2.9 19% Brand 1.4 1.9 -25% 2.6 3.1 -15% Total Revenue 19.9 19.1 4% 37.0 37.4 -1% © System1 Group PLC 17
Slide 18: Record £19.9m H2 Revenue in a difficult environment
Record £19.9m H2 Revenue in a difficult environment 20 15 Revenue £m 10 5 0 H1 FY24 H2 FY24 H1 FY25 H2 FY25 H1 FY26 H2 FY26 Data Data-led consultancy Bespoke consultancy © System1 Group PLC 18
Slide 19: We delivered 72% Platform Net Revenue Retention in FY26
We delivered 72% Platform Net Revenue Retention in FY26 and £10.7m Platform New Client Revenue New clients % retention by number of clients Existing clients NRR 72% 106% Platform Revenue 100% FY23 FY24 FY25 FY26 FY23 FY24 FY25 FY26 Strong new client platform revenue in FY26 more Net retention by num
Slide 20: ~£1.7m YoY additional discretionary investment impacted profitability in FY26
~£1.7m YoY additional discretionary investment impacted profitability in FY26 We do not plan to repeat this increase in discretionary investment in FY27 Adjusted EBITDA FY25 to FY26 -0.6 -1.0 -0.8 -0.4 -0.1 6.6 3.7 Adj EBITDA FY25 Gross profit Investment -employees Investment - other Other opex net
Slide 21: Increased FY26 ordinary dividend reflects Board's confidence
Increased FY26 ordinary dividend reflects Board’s confidence Ordinary Dividend per share (p) ● 9% increase in ordinary dividend reflects Board’s confidence in the Group’s prospects 6.0 ● >16x covered by year-end net cash 5.5 5.0 ● Balance sheet strength provides resilience and optionality FY24 FY25
Slide 22: Strategic Priorities & Progress
04 Strategic Priorities & Progress © System1 Group PLC 22
Slide 23: An evolving industry – that plays to our strengths
An evolving industry – that plays to our strengths AI is supercharging More isn’t always better - marketing and market We bring the power of Emotion still builds brand research industries with emotions + algorithms and ROI matters more and faster content 50% of marketers are using AI to We underst
Slide 24: TYA Screen an AI tool for quick, affordable creative screening
TYA Screen an AI tool for quick, affordable creative screening Trained on real human emotion Predicted Metrics Inspiration Transparent confidence framing Matches humans 9 times out of 10 © System1 Group PLC 24
Slide 25: Three strategic revenue priorities
Three strategic revenue priorities Aligning operational focus around our most valuable opportunities World’s Largest Winning in Winning with Brands America Innovation Delivering on these opportunities represents a revenue opportunity many times our current business © System1 Group PLC 25
Slide 26: World's Largest Brands
World’s Largest Brands System1
Slide 27: Client Success reorganisation deepens our trusted advisor relationship
Client Success reorganisation deepens our trusted advisor relationship with global clients Appointed a Head of Increased focus on Created a cohort of Global Accounts to relationship management “global strategic further strengthen the through creation of client accounts” with a targeted client organi
Slide 28: Big Wins | £10.7m new platform business in FY26
Big Wins | £10.7m new platform business in FY26 +£3.5m +£6.3m +£0.8m International beverage company Global hotel group; Global top 3 ice cream company 2 x Global top 10 computer game Global entertainment group Premium longhaul airline businesses Global financial services group Global
Slide 29: Winning in America
Winning in America So System1
Slide 30: We are growing share in the US, our biggest target market
We are growing share in the US, our biggest target market alongside our core in the UK $11bn 8% $77bn 45% (+2%) 54% 35% (+1%) $142bn Global Insights Industry Global Industry % Revenue FY26 % of S1 Revenue (incl. growth vs FY25) Source | Global Market Research 2023 | ESOMAR © System1 Group PLC 30
Slide 31: US investment delivering results with platform revenue +180% vs FY23
US investment delivering results with platform revenue +180% vs FY23 US Revenue £m Non platform Platform 14 12 10 ● Fame momentum: unaided 8 awareness doubled versus FY251 6 ● Commercial momentum: signed the largest contract to date with 4 a new US customer 2 0 FY23 FY24 FY25 FY26 1 Advertiser Perce
Slide 32: Winning with Innovation
Winning with Innovation System1
Slide 33: Innovation Testing represents large additional revenue stream
Innovation Testing represents large additional revenue stream Total Addressable Market $20.43bn Ad Pre Testing Innovation Testing Brand Tracking $2.46bn $12.02bn $5.95bn Source | Global Market Research 2023 | ESOMAR © System1 Group PLC 33
Slide 34: We have invested in building out our Innovation Proposition
We have invested in building out our Innovation Proposition Innovation Product Go To MD & Team Development Market © System1 Group PLC 34
Slide 35: Platform Innovation sales growing half on half
Platform Innovation sales growing half on half Innovation Revenue £m Non platform Platform 2 ● Launched new products ● BionicX AI partnership 1 ● Increased customer engagement ● Clients secured include 6 large global consumer goods companies 0 H1 FY25 H2 FY25 H1 FY26 H2 FY26 © System1 Group PLC 35
Slide 36: Outlook
05 Outlook © System1 Group PLC 36
Slide 37: Confident Outlook
Confident Outlook Momentum restored through a record H2 Platform revenues continue to grow Operational leverage & cost savings position us well for future growth and margin expansion Best in class offerings provide strong foundation for further market penetration The Group is trading in li
Slide 38: Questions?
Questions?