Camplify Holdings Ltd. · ASX:CHL
Camplify — CHL Investor Conference May 2024
47 slides from Camplify's conference presentation, May 22, 2024
Slide 1: CHL Investor Conference
FY24 CHL Investor Conference Official Presentation - May 2024
Slide 2: Disclaimer & important notices
Disclaimer & important notices The information contained in this presentation or subsequently provided, orally or in writing, to any recipient of this presentation, or any other information discussed at the presentation by or on behalf of Camplify Holdings Limited ACN #647 333 962 (Camplify or the C
Slide 3: Forward looking statements
Forward looking statements The Confidential Information may contain forward looking statements which are statements that may be identified by words such as “may”, “will”, “would”, “could”, “expects”, “intends”, “anticipates”, and other similar words that involve risks and uncertainties. These statem
Slide 4: Acknowledgment of Country
FY24 Acknowledgment of Country Camplify Holdings Limited pay our respects to the traditional owners, their elders past and present and value their care and custodianship of these lands. Camplify Holdings Limited is a proud Newcastle originated company built on the lands of the Awabakal & Worimi peop
Slide 5: Our Board of Directors
Our Board of Directors Trent Bagnall Justin Hales Andrew McEvoy Helen Souness Karl Trouchet Stephanie Hinds Chairperson and Chief Executive Officer Non-Executive Director Non-Executive Director Non-Executive Director Non-Executive Director Non-Executive Director and Executive Director 5
Slide 6: Introduction to CHL
FY24 Introduction to CHL Section 1
Slide 7: Myway camplify
Myway 7 camplify fee rentmtent
Slide 8: Our Executive Team
Our Executive Team Justin Hales Andrea MacDougall Désirée Mettraux Philip Wade Dirk Fehse Chief Executive Officer Chief Financial Officer Market Lead Europe & Market Lead ANZ & Chief Investment Officer CEO- MyWay Chief Commercial Officer Joshua Fischer Jonathan Milgate Alastair Mccausland Danny Tobi
Slide 9: About us
About us Adventure travel reimagined. Our mission To cultivate adventure travel and entrepreneurship by making the outdoors accessible to all through innovative and scalable tech solutions. Our vision A world where outdoor adventures and RV travel are accessible to all.
Slide 10: P2P digital marketplace
P2P digital marketplace ● Provide RV for rent ● Pay for their rental ● Set their own pricing ● Pay for their rental protection ● Set their rental type ● Purchase additional goods and services CHL is the parent company of Camplify and PaulCamper and is one of the leading P2P digital marketplaces in A
Slide 11: Markets: Australia, New Zealand, Germany, Europe, UK
Australia New Zealand Germany Austria Spain The Netherlands The UK 11
Slide 12: Total vs. registered fleet size
Fleet Camplify and PaulCamper still have a low percentage of total addressable market in all key markets we operate in. Total vs. Australia New Zealand The Netherlands registered 1.5% 4.2% 0.2% fleet size Germany Spain The UK Austria % of total registered RVs on market 0.7% 0.5% 0.3% 0.5% % of RVs r
Slide 13: Powered by Proprietary Tech
Powered by Proprietary Tech The Owner Preparedness Journey is identified as one of the key processes for Camplify, recruiting and empowering owners on the platform as quickly as possible. Camplify Technology Platform Pillars • Camplify has invested significantly in it’s 99% of listings are completed
Slide 14: Marketplace performance
Improving customer experience Marketplace performance AI-powered capabilities ● One global platform ● Analyze consolidated data to identify patterns and opportunities ● Standardised processes, providing consistent global experience ● Forecast future outcomes and demand fluctuations accurately ● Stre
Slide 15: PaulCamper Migration Summary
Traffic Performance PaulCamper Migration Platform Migration Summary ● The project, initially scheduled for 30 days, faced technical complexities and customer migration issues, leading to an extension, and was completed by the end of April. ● An impact on customer bookings and a reduction in FY24 rev
Slide 16: CHL revenue
FY24 CHL revenue Section 2
Slide 17: Revenue model
Revenue model Camplify - Owners & Hirers RV Hirers RV Owners RV hirers ● Commission ● In AU/NZ Mandatory Accident Excess Reduction (AER) ● Optional AER upgrade RV owners Revenue ● Depending on the type of member: (29.9% of GTV) ○ Commission ○ Insurance ○ Premium Membership (PM) Revenue is recognised
Slide 18: Revenue model
Revenue model PaulCamper - Owners & Hirers RV Hirers RV Owners RV hirers ● Commission ● Optional travel insurance RV Owners ● Depending on the type of member: ○ Commission Revenue ○ Day rate for casual insurance (18.2% of GTV) Revenue is recognised based on date booking is accepted by the owner for
Slide 19: Grow Total Members
Grow Total Members Marketplace Revenue Insurance/Membership Revenue ● Seasonal tourism focus ● Premium membership ● Marketplace commission - ● RV insurance products 16.5%-22.5% commission ● Travel insurance products ● Accident Excess Reduction B2B Commercial Products Additional Products ● Emergency
Slide 20: Marketplace Summary Q3FY24 Camplify
Marketplace Summary $35.6m $10.5m Q3FY24 Camplify Total transaction value Total revenue +17.0% (pcp Q3FY23) +17.0% (pcp Q3FY23) Regions Excluding TAP +28.9% ● ● Q3 FY24 for Camplify Regions - AU, UK, NZ, ES Unaudited Results 31,215 $19.5m ● Excluding TAP Marketplace Revenue grew by CHL Group Fleet F
Slide 21: Consensus Numbers
Consensus Numbers Based on Canaccord, Morgans, and Ord Minnett averaged key numbers in May 2024 Note: MyWay impact not included Global Transaction Value Revenue and Take Rate COGS and GP Margin Take Rate: 28.02% +21% CAGR +23% CAGR +20% CAGR (FY23 to FY26) (FY23 to FY26) Take Rate: (FY23 to FY26) 69
Slide 22: Australia and New Zealand Market
FY24 Australia and New Zealand Market Section 3
Slide 23: ANZ market
ANZ market Where are we at ● NZ performing strongly ● Australia performing satisfactorily ● Increase fleet in ANZ ● Enable vantrepreneurs to build their businesses Where do we aim to be ● Improved customer experience ● Large headroom for growth ● Team capabilities in place Why are we excited ● Clear
Slide 24: Australia industry information
Industry information 15.3 million trips in Australia 2023 (+1%yoy) 858,663 93,513 ● As at December 2023, there were over $10.7 billion in Camper vans 858,000 RV registrations in Australia. annual spend in (+5% yoy) 2023 on drive ● A substantial number of available RV assets holidays(+3% yoy) that Ca
Slide 25: ANZ digital marketplace
ANZ digital marketplace B2B B2C ● Temporary housing ● Accelerate growth of In ANZ Camplify has two core markets, accommodations owners and hirers Business to Business and Business to ● Events and festivals ● Increase premium ● Government and insurance memberships Consumer. solutions 25
Slide 26: European and UK market
FY24 European and UK market Section 4
Slide 27: Where are we in this market?
Where are we in this market? ● EU market leader in Germany, significant growth potential remaining ● Well established in UK market ● Growing strongly in Spain, Austria, & The Netherlands ● Completed peer-to-peer (P2P) platform with excellent future upside outcomes for owners ● Centralised systems, t
Slide 28: MyWay Insurance
FY24 MyWay Insurance Section 5
Slide 29: Wherever you are, we will be by your side
Wherever you are, we will be by your side.
Slide 30: Previous 6 months
Roadmap Previous 6 months EU Membership model MyWay operations team Camper+ was launched in Germany with a automated MyWay’s operations team is forming with sales process and a steadily growing revenue flow for some internal transfers from CHL group PaulCamper in addition to MyWay’s commission (reso
Slide 31: MyWay Insurance allows CHL to establish its own globally operating insurtech
MyWay Insurance allows CHL to establish its own globally operating insurtech.
Slide 32: Product portfolio
Product portfolio Platform Solutions • Renewed daily rental insurance policies on favorable terms • Implementing non-insurance Excess Reduction product across EU Retail Insurance Solutions • Offering base annual motor policies and self-drive hire insurance in Germany • Australia will be our first tr
Slide 33: MyWay Insurance allows CHL to grow far beyond its typical target groups and markets
MyWay Insurance allows CHL to grow far beyond its typical target groups and markets.
Slide 34: Outlook
Outlook Embedded insurance Product development Claims & resolution hub Integrate frictionless insurance Develop insurance products inhouse Streamline claims handling and solutions into the core platform or through an extensive network of resolution processes under one roof business at Camplify and i
Slide 35: 3-5 Year Strategic Goals
FY24 3-5 Year Strategic Goals Section 6
Slide 36: Grow Core Revenue, Focus on Members, Focus on EBIT Performance
Grow Total Members Grow Core Revenue Focus on Members ● Grow core customers including fleet ● Camper+ is a core strategy in and hiring members development of markets ● A global target of 25% take rate ● Establish more complementary products ● Build recurring revenue through for members MyWay ● Build
Slide 37: 3-5 Year Strategic Goals
3-5 Year Strategic Goals Current Status: Revenue; H1FY24 $24.3m 3-5 Year Goal ● ● Fleet; 29,388 ● Premium Members; 4,983 Revenue $125m ● BAU EBITDA Margin; -6% Fleet 71,000 Assumptions: ● Growth in current markets only, no acquisitions or expansions Camper+ 20,000 ● Market conditions in current mark
Slide 38: Total vs. registered fleet size
Fleet 3-5 Year Fleet Goals for total fleet on platform Total vs. Australia New Zealand The Netherlands registered 3.2% 10% 1% fleet size Germany Spain The UK Austria % of total registered RVs on market % of RVs registered on CHL 1.8% 1.5% 1% 2.3% % of RVs 3-5 year goal 38
Slide 39: 3-5 Years Fleet Goal
Fleet 20,000 71,000 Fleet 3-5 Years Camper+ Memberships Members Fleet Goal 1.6% 28% Current Markets Camper+ Members % of total registered RVs in market % of RVs registered on CHL % of RVs 3-5 year goal 39
Slide 40: 3-5 Year Camper+ Goals
3-5 Year Camper+ Goals 3-5 Year Camper+ Goals Camper+ members are our focus $12k GTV Per Premium Members average $12k per vehicle in GTV per year Membership PA $4.5k Revenue Per Each membership represents a combined value of $4.5k in revenue Membership PA per year 72 % of Revenue Premium members rep
Slide 41: 3-5 Years Long Term Goals
3-5 Years Long Term Goals Leverage AI and automation to build member tools enabling an Systems improved customer experience. Deliver through this strategy the best in market platform for each region. Launch full scale membership for MyWay in all CHL markets, MyWay developing an extensive network of
Slide 42: Summary & appendix
FY24 Summary & appendix Section 7
Slide 43: Key takeaways
Summary & appendix Key takeaways 01 02 Creating a truly global marketplace Consistent high growth and margins Being a leading operator in our key markets of Australia, New Zealand Focus on highly automated scaling systems enabling growth with and Germany and increasing tourism across all 7 markets.
Slide 44: Key risks
Key risks Platform risks As the Company operates a two-sided platform, the Company’s future growth and profitability is dependent on that platform being vibrant and active. The Company’s business relies on both Hirers utilising the platform and on Owners listing RV’s on the platform. The growth of t
Slide 45: Key risks (cont'd)
Key risks Competition The Company recognises the potential risk that existing competitors or new entrants to the market may increase the competitive landscape and have an adverse impact on the financial performance of the Company which in turn, would erode the Company’s revenue and market share. Exi
Slide 46: Key risks (cont'd)
Key risks Compliance with laws The Company operates in a sector where the laws and regulations around its operations are evolving. There is a risk that new laws or regulations and regulations generally may be enacted, or existing laws and regulations may be amended in such a way that impose obligati
Slide 47: Thank you
Thank you